For the natives of Liuzhou,
Liuzhou snail powder has long become a carrier of collective memory,
Deeply rooted in the taste genes,
is the symbol of Liuzhou,
It is also the antidote to the nostalgia of Liuzhou people and the existence of life extension.
What magic does this "internet celebrity" have?
Two local diners had something to say
Since 2017, Liuzhou snail powder has taken advantage of the East Wind of Internet e-commerce to spread throughout the Internet, and even broke out of the country, becoming a well-deserved super Internet red food. In 2021, liuzhou snail powder production technology successfully listed on the list of national intangible cultural heritage representative projects, since then Liuzhou snail powder has a new identity of "national name", and the powder is not only delicious, but also appreciates culture, taste history, and does inheritance.
▲Source: Liuzhou Municipal Bureau of Culture, Radio, Television and Tourism
Behind all these honors, not only the persistence and inheritance of every Liuzhou snail powder producer, but also the great attention and vigorous support of governments and departments at all levels in Liuzhou. Through continuous promotion and publicity, holding activities and launching snail powder theme cultural tourism routes, the connotation story of Liuzhou snail powder production technology will be slowly introduced, so that more people can understand Liuzhou snail powder culture, understand intangible cultural heritage, and inherit in learning and innovate in inheritance.
▲Peninsula in Chengzhong District Source: Propaganda Department of Chengzhong District Committee
The first snail powder in Liuzhou originated in Chengzhong District, after the reform and opening up, Qingyun Xiaonan Road, Hongguang Bridge Bottom, Cultural Compound, Luochi Road, Goldfish Lane are gradually all over the large and small snail powder stores... Chengzhong District has become a gathering area of Early Liuzhou Snail Powder, and when you walk into the old streets and alleys of Chengzhong District, you will definitely be able to smell the authentic taste of Liuzhou.
Over the years, Liuzhou Chengzhong District conforms to the times and urban development, and has made many efforts in publicizing the production technology of Liuzhou snail powder, adhering to innovation, inheriting ingenuity, and making many efforts. How did they inherit and carry forward the liuzhou snail powder making skills?
Inheriting "City Memory" with "Liuzhou Snail Powder Making Technique"
In order to better protect the inheritance of Liuzhou snail powder production skills, publicize the infinite possibilities of Liuzhou snail powder, excavate the infinite inner nature of Liuzhou snail powder, and finally achieve the development effect of promoting urban tourism around liuzhou snail powder making technology, in November 2021, Liuzhou Chengzhong District Culture, Sports, Radio, Television and Tourism Bureau, Liuzhou Chengzhong District Cultural Center, Liuzhou City District Cultural Center, Liuzhou City Mass Art Museum (Liuzhou Intangible Cultural Heritage Protection Center) guided the "Intangible Heritage" "Technology Memories" Inheritance" The 2021 Liuzhou Snail Powder Making Skills Competition (Chengzhong District) Inheritance Selection Activity kicked off.
▲ "Intangible Cultural Heritage Enjoyment of "Technical Memories" Inheritance" 2021 Liuzhou Snail Powder Making Skills Competition (Chengzhong District) Inheritance Power Selection Activity Online Voting Channels (Screenshot) Data Source: "In Liuzhou" APP
▲ "Intangible Cultural Heritage Enjoyment of "Technical Memories" Inheritance" 2021 Liuzhou Snail Powder Making Skills Competition (Chengzhong District) Inheritance Power Selection Activity Offline Collaborative Evaluation Meeting Site
Based on the "online + offline" two-line parallel comprehensive evaluation method, according to the store information, inheritor information, skill inheritance, cultural inheritance, development and innovation of the snail powder store in Chengzhong District, 8 merchants were comprehensively selected, and they were listed on the "Comprehensive Inheritance Recommendation List" of the 2021 Liuzhou Snail Powder Production Technology Competition (Chengzhong District) Inheritance Selection Activity.
Use "intangible cultural heritage" to promote the construction of a global tourism demonstration zone
-Wei Xiao, Director of Liuzhou Chengzhong District Culture, Sports, Radio, Television and Tourism Bureau-
Culture is the soul of tourism, and tourism is the carrier of culture. The integration of culture and tourism is both strong and complementary, culture and tourism are inseparable, and intangible cultural heritage is an important embodiment of cultural diversity. After the liuzhou snail powder making technology was included in the list of national intangible cultural heritage representative projects, Chengzhong District innovatively launched the "Intangible Cultural Heritage" research and learning brand activities and created the snail powder research and learning institute, which not only improved the practice level of non-genetic inheritance, but also injected more high-quality and attractive cultural content into the tourism industry.
▲ "Liuzhou Snail Powder Making Technique" Study Class Sanmenjiang Middle School Station: Students listened carefully to the story between the non-hereditary heirs of the autonomous region (Mr. Zhang Taihua) and Liuzhou snail powder
▲ "Liuzhou snail powder making skills" research class Malushan Elementary School Station: Students are tasting their own handmade Liuzhou snail powder
▲ "Liuzhou snail powder making technology" research class Xueyuan Road Middle School Station: Students seriously learned the cooking process from Mr. He Tao, a municipal non-hereditary heir, and sighed that "there are still so many processes in the original boiling powder"
▲ "Liuzhou snail powder making skills" study class 30 attached to the small station: students show hand-painted snail powder T-shirts
In the next step, Chengzhong District will also take the "Intangible Cultural Heritage Research Tour" project as the starting point, give full play to and make use of the resources of various nostalgia halls on the waterfront avenue around the river, and do a good job in the development of research and tour courses. Let the friends who come to The Chengzhong District of Liuzhou City not only appreciate the good scenery of the mountains and rivers, nor is it simply "walking around and watching the flowers" and "visiting here", but from the bustling downtown to the rural alleys, from shopping places to cultural venues, to see folklore, history, culture, and feel the personalized, in-depth and characteristic quality tourism of chengzhong District. Continuously give play to location advantages, dig deep into the cultural connotation of local tourism resources, strengthen regional characteristic culture, transform cultural heritage, natural landscapes and other advantageous cultural and tourism resources into development momentum, accelerate the construction of urban leisure destinations and tourism fashion consumption areas, and strive to create a new situation in global tourism. ”
▲Huanjiang Waterfront Avenue, Chengzhong District Source: Propaganda Department of Chengzhong District Committee
Inject new era vitality into non-genetic inheritance
Encourage the participation of the whole people, the attention of the whole people, the understanding of the whole people
-Liuzhou Chengzhong District Cultural Center Intangible Cultural Heritage Director Deng Lifang-
Regarding the understanding of the "inheritance power" of Liuzhou snail powder production technology, it can be said that it is hoped that through the daily life of everyone who seriously inherits the production technology of Liuzhou snail powder, publicize or carry forward their inheritance methods and inheritance forms, so as to achieve the participation of the whole people, the joy of the whole people, the attention of the whole people and the understanding of the whole people. As a publicity window for cultural tourism in the urban area, the Cultural Center in Chengzhong District has made great efforts in the work of intangible cultural heritage.
In addition to holding the "Intangible Cultural Heritage" Technology Memories "Inheritance" 2021 Liuzhou Snail Powder Production Skills Competition (Chengzhong District) Inheritance Power Selection Activity, the Chengzhong District Cultural Center also launched 12 practical education bases "Liuzhou Snail Powder Making Skills" research activities in 2021 from the perspective of "Intangible Cultural Heritage + Research + Tourism". The purpose is to let students go out of the campus, walk into the intangible cultural heritage study institute, face-to-face communication with non-genetic inheritors, so that students can understand the historical origin, development process and production process of Liuzhou snail powder at zero distance; through learning, interaction, exchange, listening, visiting, experiencing, tasting and other ways, appreciate the unique charm of Liuzhou snail powder.
▲ "Liuzhou snail powder making skills" research class ethnic experimental primary school station: students took a group photo with their own literary and creative works after the activity
▲ "Liuzhou snail powder making skills" research class Malushan Middle School Station: The end of the interesting study class, let's take a group photo!
▲ "Liuzhou snail powder making skills" research class 12 middle school station: "Let the world fall in love with snail powder!" The students shouted the exit number with the non-hereditary heirs
A bowl of snail powder, a Liuzhou City. For Liuzhou, snail powder is a "tasteful" city card and an "edible" intangible cultural heritage.
If cultural relics and monuments construct the skeleton of Chinese civilization, then intangible cultural heritage is the soul of traditional culture. Intangible cultural heritage, between the heavens and the earth. Behind each bowl of Liuzhou snail powder, there is a unique intangible cultural heritage craft, we must not only protect and inherit, tell the story of Liuzhou snail powder, spread the voice of intangible cultural heritage, but also conform to the changes of the times, continuous practice, continuous excavation, continuous innovation, giving Liuzhou snail powder more new possibilities.
Happy New Year
Written by: Tan Shuaicui
Editor: Fan Haoxin
Review: Li Lifang