Nowadays, it is not difficult for us to find that the SUV segment in the automotive market is moving towards independent brands, which is mainly due to the positive and optimistic development policies of independent car companies and the continuous improvement of product quality. When you look closely at the growth path of independent car companies, you will find that they have a kind of "unkillable small strong" in their bones, never give up lightly, even if a brand continuously launches several products that are not plagued, it will not easily dispel their attitude of "building a good car", which is why the "latecomer" of the independent brand has successfully taken the lead and laid a solid and unshakable pattern and position in the SUV market.
Speaking of this, we have to mention that in the past one or two years, we have successfully broken out of the pattern of an independent car company, its success still lies in the attitude of persistence and efforts, and finally keep the cloud open to see the moon, this enterprise is Changan Auchan Automobile, the brand in the early days of the launch of Auchan Kesai, Auchan CX70 and other products, unfortunately have not been able to achieve too impressive achievements, even the popularity is based on the name of the word "Chang'an", with substantial, representative products almost nothing, However, this did not dispel Changan Auchan's positive attitude of building cars, but continued to deepen the market to understand user needs, and finally broke through the bottleneck at the end of 2019, the appearance of Auchan X7 created was highly anticipated, and after the listing, Changan Auchan completely opened the sales gap, and now the cumulative sales of Auchan X7 series products have exceeded 210,000 vehicles, and have become a well-deserved traffic star in the field of 100,000 SUV.
Nowadays, under the large number of base disk user bases of X7 series products and high market heat, Changan Auchan has launched an "upgraded version" based on Auchan X7, that is, Auchan X7 PLUS, which is even more red after the listing, the order exceeded 3,000 units on the day, and the cumulative orders on the 76th day of the listing have reached 42948 vehicles, the performance is superior to a number of products listed in the same period, the listing has been popular so far, what kind of strength is behind the Auchan X7 series products, we may wish to use Auchan X7 PLUS let's take a closer look.
In fact, Auchan X7 series products can successfully stand out, the most important point is still lower than the guidance price of the same level of models, to Auchan X7 PLUS as an example, in recent years many independent car companies have played "PLUS", in the final analysis is to optimize the size on the basis of the original model, improve the configuration to further increase the guidance price of the vehicle, but Changan Auchan did not do this, Auchan X7 THE GUIDANCE PRICE OF PLUS IS ONLY 79,900 YUAN - 133,900 YUAN, LESS THAN 80,000 YUAN AND DOES NOT MENTION THE PRICE GAP OF TRUMPCHI GS4 PLUS, SONG PLUS, CS75 PLUS AND OTHER PRODUCTS, AND EVEN CHEAPER THAN THE ORDINARY VERSION OF TRUMPCHI GS4, CS75, NOT TO MENTION THAT THERE ARE TOO MANY ADVANTAGES IN TERMS OF PRODUCTS.
First, 52 NVH quiet solutions, multi-layer sound insulation glass, etc., to optimize the noise in the car.
A quiet driving atmosphere, always enhance the subjective comfort of the driver and occupants, which can not only draw a clear line with the same class of models, but also provide a luxury car-level use environment for the members of the car, and Auchan X7 PLUS as a rare product for the quietness of the same level, driving will naturally have an innate sense of luxury.
This also stems from the vehicle's 52 NVH mute solutions, as a 100,000-level SUV even uses multi-layer soundproof glass at any cost, coupled with multiple silent cotton materials and layers of optimization on the silent design, so that it has a quiet comparable to the bedroom after closing the doors and windows, even if it works in the car, it will not be affected by too much external noise.
Second, rich network configuration, user experience significantly improved.
Technology intelligent configuration, is a vital part of improving the user experience, after all, a car machine system with a rich ecology can understand what you think, understand what you say, which can make people and cars have more resonance, and Auchan X7 PLUS is equipped with the full-scene OnStyle 3.0 intelligent control car machine system has 120 scenes, can understand 380 voice intentions, and has 39 high-frequency functions without wake-up control, almost what you say the car machine can understand, but also can quickly make relevant instructions back.
After all, it is equipped with an industry-leading ultra-fast 8-core chip, voice recognition reflects only 0.5s, and there are 1s face recognition and 1s navigation home response speed, making car life more agile and efficient. In addition, the car also has an industry-leading APA one-button parking system, novices will no longer encounter difficulties when parking; the all-weather bodyguard system can monitor the status of the vehicle, and through the mobile phone can also be remote start and other controls, winter and summer can start the vehicle in advance, which further optimizes the comfort of use. In the conventional configuration, the 12.3-inch large screen, 10.25-inch LCD instrument, mobile phone wireless charging, built-in driving recorder, electric rear tailgate, seat heating / ventilation and other functions are not lacking, and the intelligence, comfort and convenience of the vehicle configuration are very suitable for the use habits of consumer groups.
Third, the upper limit of blue whale power technology is high, and the power and fuel are not wrong.
In fact, the vast majority of domestic cars can achieve such achievements today, the most inseparable is the continuous progress of mechanical technology, and even in the three major pieces with the "century-old joint venture" a fight.
Just like the power system equipped with Changan Auchan X7 PLUS, the manual version of the model is 1.5T+6MT, the maximum power of this system is 125 kW / 170 horsepower, the peak torque is 250 Nm, widely used in Changan models, not only the power performance is remarkable, but also the maturity and reliability of durability have long been recognized by the market.
The automatic version of the model is the latest generation of 1.5T high-pressure direct injection engine of Changan Blue Whale Power, which matches the transmission efficiency of up to 94.3% of the Blue Whale wet 7DCT gearbox, the maximum power is 138 kW / 188 horsepower, the peak torque reaches 300 Nm, thanks to the original "AGILE Agile" air diversion type efficient ultra-clean combustion system and F1 racing style dual outlet integrated exhaust manifold and other technologies, making it have a 0.05s throttle response speed and 6.6L/100km of comprehensive fuel consumption. With a thick power reserve and strong explosive ability, but also take into account the fuel economy, coupled with the transmission after 3 million kilometers of rigorous test verification and engine 10 days 200 + hours high speed operation test, set reliability, durability, power explosiveness, fuel economy in one, all of which are indicative of the hard strength of Auchan X7 PLUS machinery, such mechanical quality is enough to compete with the joint venture.
Fourth, the wide and large size lays the seating space and storage capacity of the vehicle, taking into account both comfort and practicality.
In recent years, the market share occupied by SUV models has gradually been comparable to that of cars, and its fundamental reason is that the consumer group's demand for space has changed, and they prefer that the car will bring a comfortable and transparent space experience to the family, and there is still a sufficient place to store luggage when traveling, so the space division should be reasonable enough.
Although the Changan Auchan X7 PLUS is a compact SUV, but the length, width and height reached 4730-1870-1720mm, the size reached the same level of the same level, even close to the standard of the medium-sized SUV Tiguan L, the naked eye looks like this is a behemoth, the actual sitting in is also the same, thanks to the long wheelbase of 2786mm, the internal riding space is quite generous, especially the rear leg reaches a width of 140mm, Even 1.9m users can feel a very stretched environment when they sit in.
It is worth mentioning that in the spacious riding space, there is also a 650L trunk space, which can completely store daily debris or luggage for 5 people, and the space after the rear discharge can be expanded to 1407L, not to mention how many items can be stored, even two people lying in the car at the same time is also very relaxed, the rear drain is as large as a bed. So far, the real reason for the hot sale of Auchan X7 PLUS is probably the above-mentioned price below the same level and intelligent technology configuration, riding space storage capacity, power system and quiet experience and other excellent features, which are very suitable for the use habits and needs of Chinese consumer groups, from the user's point of view, Auchan X7 PLUS is almost "zero defects", and this is also the strength of Changan Auchan, therefore, Auchan X7 series products can really be from the listing has been popular so far, sales of more than 210,000.