At present, the competition in the domestic automobile market is becoming more and more intense, the traditional concept of automobile consumption is no longer applicable, and consumers no longer single-mindedly pursue high retention rate or durable skin when selecting automobile products. While diversifying, there are two other needs that consumers are very concerned about, intelligence and security. In order to meet the car needs of different consumer groups, Beijing Hyundai conforms to market demand, takes HSMART+ technology brand strategy as the core, relies on advanced technologies such as i-GMP platform, and launches heavy models such as the seventh generation Elantra and the fifth generation Tucson L to meet the segmentation needs of more consumers in the field of refinement.
These new cars launched by Beijing Hyundai have also reached a new height in intelligence and safety without exception, and the third-generation car machine system meets the needs of drivers for voice operation, audio-visual entertainment and high-precision navigation, while the clear and delicate display also improves the quality of the whole vehicle.
Among them, Kustu subverts people's stereotypes of MPV models, which have a wheelbase of more than 3 meters and a length controlled within 5 meters, which can provide a spacious and comfortable car space for drivers and occupants to ensure that drivers can get a relaxed sense of driving; the fifth generation Ofoso L has a cross-level space, strong power and the design of the concept car while enjoying the advantages of platformization, which has a trade-off in quality control and design, and also brings a good experience to the drivers and passengers The seventh generation of Elantra has become the first choice of countless young consumers with its rich configuration, super high appearance, spacious space and strong power, with super high cost performance.
In the face of consumer diversification consumption trends, Beijing Hyundai's product matrix has covered the models of the three mainstream consumer groups, and the safety and intelligent configuration mentioned above can also exist across levels on these models to meet the needs of various consumers under the premise of ensuring compliance with the general trend.
In addition to meeting the diversified travel needs of users in terms of products, Beijing Hyundai is also equipped with the "Wisdom and Mind" assisted driving system, covering up to 24 ADAS functions, which can escort the drivers and passengers. Equipped with the third-generation vehicle and machine system to meet the needs of drivers for voice operation, high-precision navigation, audio and video entertainment, improve the travel experience of drivers and passengers.
In 2022, Beijing Hyundai will continue to improve its product matrix, such as the launch of the Fiesta NLine, the redesign of EV models, the new ix35 and so on. Next, Beijing Hyundai will also promote fuel and new energy models simultaneously, focusing on keywords such as electrification, intelligent driving and Internet of Vehicles, and continue to deepen user needs and bring better products to consumers.