Recently, Jidu Automobile officially released the brand LOGO, it is reported that the new LOGO symbolizes the entrance to the future, with "pixels" as the elementary particle, expressing the new connection between people and machines and the future.
Judging from the picture, the LOGO is composed of pixelated squares and half-fans, with geometric beauty, and the flat design language is in line with the positioning of jidu automobile robots.
It is understood that the full-size sludge model of Jidu's first concept mass production model has completed the wind tunnel test, will be unveiled at the 2022 Beijing Auto Show and show its smart cockpit and intelligent driving capabilities for the first time, and is expected to achieve large-scale mass production delivery in 2023.
Spy photos of the first model have been exposed before, and from the photos, the car's body size is huge and very slender, with a feeling of a crossover SUV, and the roof also has a raised design, which is expected to be equipped with lidar.
According to the previous official news, the target customer of the first model is young consumers, the price will be higher than 200,000, and it is expected to have L4 level automatic driving capabilities.
Xia Yiping, CEO of Jidu Automobile, previously announced the latest news of Jidu's first model on social platforms:
"The software team has collaborated with the Baidu Apollo team on the development of smart cockpits and intelligent driving functions based on SIMU Car (analog prototype car). SIMU Car is in the early stages of development in the process of implementing software-defined vehicles. Through the adjustment of the electronic and electrical architecture of the basic vehicle, Jidu will put the development of intelligent cockpit functions and intelligent driving in front of the development to improve the efficiency of research and development. ”
It is understood that Jidu Automobile is a smart car company established in cooperation with Geely after Baidu announced the car manufacturing in January 2021, and will use Geely's SEA Haohan platform in the future, and the production and manufacturing are from Geely's production base in Ningbo, Zhejiang.