The rapid development of smart phones, although it has brought a lot of convenience to ordinary users. But for older users, the more "intelligent" the product is, the less friendly it is. According to the Zhongguancun online data survey, the elderly over 60 years old have three major pain points of screens, small voices, and inconvenient interaction for smart phones currently on the market.
For these three major pain points, although mobile phone manufacturers have made corresponding optimizations in the appropriate aging mode of their own products, it seems to have little effect and cannot be recognized by elderly users. According to the results of a third-party website statistics, 8 of the top ten products in the sales list of elderly machines are traditional "button machines", which shows that the general acceptance of smartphones by elderly users is not very high. So since smartphones don't work well, how should we save the elderly who are trapped in the jungle of technology? It seems that the main remote companion function of the new smart home product - Tmall Genie V10 gives a good answer, today we will take a look at tmall genie V10 how to insight into the real needs of elderly users?
01 10.1 inch touch screen, the larger the clearer
For elderly users, the biggest pain point of smart phones on the market is that the screen is too small, even if the current mobile phone screen is basically about 6 inches, but it is still too small for elderly users. The choice of Tmall Genie V10 is to place a 10.1-inch touch screen in the upper part of the front, and the lower half is a large-area sound unit, and the overall visual appearance is quite good.
Tmall Genie V10
Let's talk specifically about the 10.1-inch large screen of Tmall Genie V10, compared with the mobile phones we use every day, there is still a more obvious gap. Thanks to such a large screen, you can achieve a larger font and a larger icon display. When the elder mode is turned on, the font and icon will be further enlarged, which is convenient for the elderly to browse and operate more clearly.
Tmall Genie V10 vs regular phones
In terms of screen resolution, Tmall Genie V10 has reached a high-definition level of 1280x800, which is enough to meet the needs of elderly users who use smart devices to watch photos and videos. It is worth noting that above the Tmall Genie V10 screen, there is also an 8 million 120-degree ultra-wide-angle lens, after actual measurement, the picture quality performance is still quite good. And when using this camera for video calls, the user's position in the video will be automatically adjusted according to the detection of the intelligent algorithm.
Automatic portrait following
Therefore, the screen, one of the biggest pain points for elderly users, is too small, and it has been well solved in front of the 10.1-inch large screen and the Tmall Genie V10 blessed by the elder mode.
02 2.25 inch NdFeB horn, clearer and more three-dimensional
For the second biggest pain point for elderly users - the sound is too small, the solution of tmall genie V10 is to add a 2.25-inch NdFeB speaker, and the volume of the sound cavity has reached 350CC, so whether it is playing music or video calls, the timbre will be softer, and the vocals will be clearer and more stereoscopic.
2.25" NdFeB horn
In order to test how loud the 2.25-inch NdFeB horn on the Tmall Genie V10 is, we used the iPhone 13 Pro and the Tmall Genie V10 to play the same music, and used the Apple Watch in the chorus to test the decibels emitted by the two products, although the data is not rigorous, but it still has a certain reference value.
It can be seen that the iPhone 13 Pro has a sound decibel of about 79dB after the maximum volume is released, and the Tmall Genie V10 can reach 96dB, so in the indoor environment Tmall Genie V10 can meet the needs of the vast majority of elderly users for hearing, but it is necessary to pay attention to whether it will disturb the normal rest of the neighbors.
External decibel test
And it is worth affirming that we use the Tmall Genie V10 to play music, browse vibrato, watch TV at the highest volume, the sound is thick and powerful, the tone is not only bright and soft, and there is no problem of broken sound.
And for the common scenes in our lives Tmall Genie V10 has also been optimized, such as when parents are in other rooms, children call, Tmall Genie V10 will directly enter the call state, will not let the phone ring all the time, which is very intimate for the elderly with inconvenient legs and feet. Therefore, Tmall Genie V10 not only solves the pain point of elderly users for mobile phone sound is too small, but also optimizes the pain point of leg and foot inconvenience.
03 Elder mode to meet the real needs of elderly users
Interaction is actually a major pain point for the elderly. In fact, leaving aside the elderly users, even for young people, when they first contact the full-screen gestures, they also need to pay a period of learning costs. Therefore, in addition to the basic operation mode on Tmall Genie V10, there is also a set of "elder mode" developed for elderly users.
In this interface, not only simply enlarges the font and icon, but also adds applications commonly used by the elderly such as square dance, university for the elderly, opera, health and wellness, etc., which can meet the needs of the vast majority of elderly users to use smart phones.
Elder mode application
We have also experienced the applications in the elder mode, and the design of almost every application is very simple and generous, and the interaction logic is also very smooth and uncomplicated, which can also be quickly started for elderly users.
University for the Elderly, Cross-Talk Commentary, News
It is also worth noting that on the home page application of the elder mode, we can see that the option of emergency call is not only placed in the first place of the application bar, but the UI is designed using red elements, which is very conspicuous overall. Of course, in the case of inconvenience, it is also possible to make emergency contact through voice call "Tmall Genie".
Emergency calls
04 Summary
As a smart speaker Tmall Genie V10 not only has a built-in MediaTek MT8175 processor, but also adopts a 2GB+32GB storage combination, which basically meets its smooth experience on hardware. The addition of the elder mode makes Tmall Genie V10 a product that can solve the pain points of elderly users using smartphones.
As a major giant in the field of smart speakers, the emergence of Tmall Genie V10 not only shows Alibaba's strength on this track, but also provides a new idea for the development of the entire smart speaker field. We also have reason to believe that in the future, Alibaba's development in the field of smart speakers will continue to have more and more technological innovations.