Courageous?! Tmall Genie actually launched the "three noes" packaging!

In the design world, packaging reflects the development trend of graphic design to a certain extent. In predicting visual design trends for 2022, Adobe found that Prioritize Our Planet has formed a consensus in the design community.

However, although such consensus has gradually affected the consumer, fashion and other industries, there are few leaders in the consumer electronics industry that attaches great importance to the sense of the future and imagination. After all, as the first "façade", packaging is an important bridge for interaction and communication with consumers, and can convey the design concept and emotional value of different products.

But recently, the "bold" smart brand - Tmall Genie announced an update to the "three noes" packaging!

PART 1

#竟然敢用 "three noes" packaging?!

What are the "three noes" packaging?

Designed according to environmental protection

Principles of reduction, recyclability and reuse

This time, Tmall Genie is characterized by the "three noes" of colorlessness, plasticity and filmlessness

Create an image of eco-friendly packaging

Mainly reflected in the update of environmentally friendly packaging materials

First of all, on the appearance of the product packaging box

Made without plastic

Made of kraft cardboard and kraft cardboard materials

The paper card surface is not required

The PP film used to protect the ink is recoated

It can be 100% degraded

Achieve "plastic-free" and "film-free"

Secondly, in the selection of pulp

Environmental treatment has also been done

The inner paper tray is replaced by the original white pulp with yellow pulp

And reduce the blazing process to achieve a "colorless" effect

Water-based environmentally friendly inks are also used on printing

Comprehensive and multi-faceted, this batch of "three noes" packaging that has been listed

About 156 tons of paper can be saved!

(Imagine that's the weight of 30 elephants.)

In addition, in order to avoid products in the logistics process

Problems such as bumps that occur

The overall box structure has also been optimized

Select physical multi-round proofing and testing,

Paper that meets the requirements

Achieve better cushioning and protection while being thin and light

This in turn ensures product quality

PART 2

# Is "three noes" environmental protection design radical?

Tmall Genie this time to promote the "three noes" special packaging

Is the leading main line product from the brand's shipment volume --

IN sugar, sugar cubes, etc. start with

And gradually cover more products

And it's worth noting

Sugar Thread has always been one of the benchmark series of Tmall Genie

Shipments are the top of the national market

This led to this repackaging operation

It's not as simple as testing the waters

These "three noes" packaging that looks too simple

It has become one of The Smart Products for Chinese Consumers in recent years

Rare representative of environmental protection of the whole line of outer packaging

You know, "minimalist design" doesn't mean functional discounts

The kraft paper presents an unpolished original feel

Make all the information more symbolic

It's also clearer

At the same time, it also has a richer space for secondary creation

On the basis of ensuring the basic functions of product packaging

Save unnecessary material usage and reduce costs

Choose recyclable, recyclable packaging materials, etc. to create

Develop moderate packaging to alleviate environmental pollution

Such an approach has sparked a market

Reflections on the "over-packaging" of many products

Blindly pursue the exquisite appearance and high-grade

Add unnecessary decorations to the box

Even the inner box is accompanied by a variety of refractory linings

In the end, they all turned into household garbage that was difficult to dispose of

Under the mainstream trend of increasing emphasis on environmental protection

Whether such an approach will allow more electronics brands

Get involved in eco-friendly design?

From this point of view, this kind of practice

It is a clear design trend advocacy

PART 3

#智能设计师的价值观

In fact, the design team of this Tmall Genie eco-friendly packaging

It is also the design team of the previous Beijing Winter Olympic Torch "Flying" appearance

When designing the torch

They tried to "zero carbon emissions"

The torch containing a lot of black technology "flying", one of its highlights

It is to choose environmentally friendly hydrogen fuel to achieve "zero carbon emissions"

But considering the storage tank and combustion structure of hydrogen fuel, it is larger

Breaking through the torch of conventional industrial design forms

Difficult to meet the tank filling of hydrogen fuel

Designers choose to return to tradition

The torch model is sludgeed and shaped by hand

Through a "traditional sculpture" approach

Restore the appearance of the torch and the space of the hydrogen cylinder to achieve the landing of the technology

At the same time, it combines a variety of scientific and technological elements to innovate

It ensures the lightness and sturdiness of the torch, and also achieves a high value

Strike a balance between art and product

It can be seen that environmental protection design is prominent

Designers themselves are value-oriented at the same time

Extremely detailed technical exploration is also required

and methodology lineage

PART 4

#环保设计的多元化模式

Of course, eco-friendly design is never just about packaging

Smart home ecological product of Tmall Genie

There are also new measures in terms of saving electricity and water

Like this year at the Earth Hour event

Launched the "one-click energy saving" intelligent scene mode

It covers six categories such as air conditioners and sweepers in the ecology

If the user enables the scene

It can save more than 3 million kWh of electricity

Realize the energy-saving model of popular home appliance categories

Tmall Genie is still actively working on more possibilities

Midea, Fangtai, Gree and other head home appliance brands are more open data interfaces

Consumers can get the details of energy-saving data in the app

"Green home appliances" will become the new consumption normal

PART 5

#环保设计, often too

Users can also participate in the design

The brand reduces the use of plastic products, on the one hand, it hopes to convey an environmentally friendly attitude through the design level, and on the other hand, it is also a measure for the brand to strengthen the value of visual assets. Sustainable and environmentally friendly packaging is a new opportunity and new challenge in the future consumer goods market; its unique personality label can establish product advantages for brands and enhance recognition; in turn, enhance brand image, enhance brand discourse power in the market, and empower products.

For consumers in the Z era, as the public's awareness of ecological environmental protection and sustainability strengthens, they will be more inclined to pay for products and services that conform to environmentalism, which undoubtedly puts forward more requirements for consumer goods companies. Whether it is the reduction of packaging ingredients or the exploration of various environmentally friendly materials, sustainable innovative packaging is not "just talking", but a mission and responsibility that enterprises need to truly implement in product design.

Of course, there is still a lot of creative space for environmental protection packaging, and the environmental protection packaging of Tmall Genie can also be used as a secondary creation, such as making tissue boxes, flower lanterns, origami, etc., which can be used by consumers to create independently. Do you have any other ideas? Feel free to share in the comments section.

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