To help the elderly cross the "digital divide",
Since January this year,
The Ministry of Industry and Information Technology of the People's Republic of China carries out a one-year period
Internet applications are suitable for aging
and barrier-free transformation special actions.
The list of the first batch of ageing modifications is included
News, shopping, socializing, traveling, etc
6 categories, a total of 43 apps.
Recently, the version of the Hungry Mo App has changed, and users can search for "Elder Version" to go directly to "Elder Mode"
The home page must have a significant entrance to the "Elder Edition",
Font adjustable magnification,
No advertising plugins allowed...
The one-year period is approaching,
The reporter's actual measurement found that
Many older versions of apps still exist
Difficult to find entrances, small fonts, insert ads, etc
Many non-compliant designs.
Many elderly people feel that the transformation is floating on the surface and flowing in the form.
The "Elder Version" is difficult to reach
According to the "General Design Code for Mobile Internet Applications (App) Suitable Aging" (hereinafter referred to as the "General Design Code"), the home page of the mobile application embedded in the age-appropriate version of the interface must have a significant entrance, support switching to the old version, or give a significant switching prompt when entering for the first time, and provide the "Elder Edition" entrance in the "Settings". However, most of the App homepages on the remodeling list do not have an old version switch entrance, which requires users to change it in the "Settings". On the contrary, after switching to "elder mode", there is a significant "back to standard mode" reminder on the home page.
The elder model of the Alipay app
The reporter opened the Alipay App, the home page does not have the "Elder Edition" entry, you need to click "Settings" to open the "Elder Mode", after opening the font becomes larger, the function is simplified. It is worth noting that there is a prominent "Turn off elder mode" button at the bottom of the home page. Alipay staff explained that the "Elder Edition" entrance on the homepage is aimed at specific age groups, that is, women are 55 years old, men are over 60 years old, and users of other age groups cannot see it. The Taobao app has the same problem. "Elder Mode" is hidden in the "Settings", and when turned on, a significant "Standard Version" switchback button is given in the upper left corner of the home page.
And some app-appropriate versions can not be found in the "settings". The reporter checked the Himalaya listening book App, clicked into the "settings", looked for a circle, and never found the "elder mode" entrance. Where exactly? Originally, the Himalaya App put the switching mode in the "+" sign in the upper right corner of the home page, and the name of the switch was "big character mode".
According to the Universal Design Code, the age-appropriate app should also meet the requirements: mobile apps with search functions should use "Elder Edition" as the standard function name, and users can directly access it through the search function. However, in several Apps such as Hungry Mo and Dingdang Fast Medicine, when users search for the "Elder Edition", the page will only appear with products with keywords, and will not immediately switch modes or bounce out of the "Elder Mode" entrance, and it is impossible to achieve the "direct access" of the old version. After the reporter intervened, on December 23, the two Apps of Hungry Mo and Dingdang Fast Medicine were improved in time, and now the search for "Elder Edition" can go directly to "Elder Mode".
"Font getting bigger" is the most prominent feature of the old version, but the font of the second-level page of the old version of the App such as Alipay and Ele.me is the same as the standard mode, and it is not fully adapted. On some Apps, open the large character concise mode, the home page font becomes larger, click into the "mall", but there is no corresponding change. In the mall, the font of the shop product is no different from the standard mode, the font is "unchanged", the elderly must be laborious to check, and may also cause misoperation.
Advertising plugins are not canceled
According to the General Design Code, it is clearly stipulated that advertising content and plug-ins are strictly prohibited in the old version of the interface and the separate old version of the App, and advertisements or temporary advertising pop-ups cannot appear randomly. Induction of keystrokes is prohibited. There are no induced buttons such as inducing downloads and inducing payments in the mobile app.
The iQIYI App Elder Edition page has advertising slots
However, the reporter found that iQiyi and Youku, the two video apps, still have various types of advertisements. The reporter adjusted the iQIYI App to "elder mode", then quit the app and reopened it. After the restart, the iQIYI App first appeared on the open screen, the ads ended and entered the home page, and the information flow on the home page was still filled with various types of ads, inducing users to click.
Youku App Elder Mode, free videos still have advertising plugins
In the "elder mode" of Youku App, the home page information flow setting is relatively standardized, and there is no advertising content. However, click to watch a free TV series or movie for all users, not only will there be a 60-second advertisement before the start of the broadcast, but also the induced button of "1 cent jump this advertisement" will appear on the page. Youku customer service staff bluntly said that the "elder mode" is only the font becomes larger and easier to browse, and the advertisement on the video website is "natural".
Less app store area
In addition to the embedded age-appropriate version, some mobile apps have also launched separate old-age versions. Elderly citizen Aunt Xie reflected that the app suitable for the old version of the situation has difficulty in downloading, in the major app stores, search for keywords such as "suitable for the old version" and "suitable for aging", the corresponding App cannot be displayed. The reporter's investigation found that the problem was mainly that the names of the old version pushed by various companies were different, so that users could not accurately download. Like Sogou search called "family love version", Baidu, Tencent News and Tencent Maps are named "Care Version". In addition, some app store-friendly versions are not available, resulting in users not being able to download them. For example, the Tencent News Care App is not listed in the Huawei app market and can only be downloaded from the AppBao App.
In the "Special Action Plan for The Aging and Barrier-free Transformation of Internet Applications", it is proposed to "guide major application stores (markets) to set up barrier-free application download zones". However, it is regrettable that several mainstream app stores on the market have not set up a special area for aging and barrier-free Apps, and in the elderly population, the awareness of "App has an age-appropriate version" is limited, so the popularity rate is not high. Citizens called on relevant enterprises to effectively solve the inconvenience of the elderly facing intelligent technology, simplify operations, and timely improve the places that do not meet the design specifications in the old version, so that the elderly can more easily and safely obtain, interact and use information.
Source: Xinmin Evening News