Today, China Post and Sony Interactive Entertainment (Shanghai) Co., Ltd. ("Sony Interactive Entertainment") jointly built the "PlayStation 'Cosmic Roaming Bureau' pop-up post office in Shanghai Huangpu District, Shanghai, at no. 7 Sinan Road officially opened to welcome guests. The pop-up theme post office will last for two months and will bring an immersive experience of "cosmic roaming" to citizens and tourists.
The reporter saw at the scene that the flash post office took the elements in the PS5 "Cosmic Robot Wireless Controller User Guide" as the theme to create a pop-up experience integrating the universe, games, technology and interaction. Walking into the "Cosmic Roaming Bureau", the first thing that catches the eye is a blue mailbox with a full sense of technology, combined with the playStation's classic horn, square, circle, fork handle symbols and the small robot image in the "Cosmic Robot Wireless Controller User Guide", to build a theme space where light and shadow blend, as if crossing from reality to the game world.
The on-site trial area of the event, the PS5 host on both sides of the exhibition allows the guests who come to the event site to fully experience the new and upgraded game experience, smoother running speed, more delicate picture expression, and a richer layer of sound engine system, all of which make people immersed. In addition to the play area, there is also an interactive area and a photo punch card, and you can also get limited gifts such as PlayStation postcards and customized postage coupons through smart delivery mailboxes and interactive mini-games.
The two customized theme postage folds released on the spot are "PlayStation® Cosmic Roaming Bureau Theme Postage Fold" and "PlayStation® Cosmic Roaming Bureau New Year Stamp Fold". The "Cosmic Roaming Bureau Theme" takes the deep and vast blue universe as the background, and the main pictures are the various movement shapes of the cosmic robots and the Chinese space station patterns, hoping to use the cosmic robots to run out of the "stamp gate" to open up the real world and the game world of PlayStation, inviting players to explore the infinite possibilities of "playing".
The "Cosmic Roaming Bureau Lunar New Year Theme" incorporates ingenious chinese traditional festival elements, cosmic robots compete for lanterns, and paper-cutting styles highlight the festive and lively atmosphere of the Chinese New Year. It is reported that the theme postage fold released this time is only used as an interactive prize and souvenir to give back to Chinese fans who have long supported PlayStation, and is not sold to the public.
For the first cross-border cooperation with China Post, Tatsuo Eguchi, president of Sony Interactive Entertainment (Shanghai) Co., Ltd. China, said, "PlayStation's slogan is 'play without limits', representing the game world full of infinite possibilities; and the post office's transmission attributes pin our emotions, memories and dreams, we hope that through PlayStation, we will open a door connecting the world of reality and imagination." Through the PlayStation Cosmic Roaming Bureau, which was jointly created with China Post, we will deliver more laughter, joy, emotion, and unique stories. I hope that the majority of Chinese players can play with us without limits! ”
In recent years, in order to expand the influence of traditional postal brands in the younger generation, Shanghai Post has actively transformed and promoted the construction of an open, shared and intensive characteristic service platform. This circle-breaking cooperation with Sony Interactive Entertainment is another cross-border integration of traditional Chinese enterprises, allowing more young people to enter the post office, understand the traditional Chinese letter culture, feel the power of words, and experience the new services and new styles of century-old traditional enterprises.
Source: Thoughtful Shanghai