Alai Study January 22 Yaqi Immersive Exploration Shop roams the stairs of the earth

Ma Lao inscription (photo by Xiao Shanshan)

Sichuan online reporter Xiao Shanshan photography Heng Changhui

"I hope that its tone is elegant rather than purely high-end, and that it can converge on people who are really willing to read and think." A year ago, at the press conference of the Western Cultural Industry Center, the first large-scale cultural and commercial complex of Sichuan Daily Newspaper Group, Alai Wasai was full of expectations for this new reading space created in his name, depicting the study in his mind in poetic language. On January 22, 2022, the "Alai Study Room Yaqi" ceremony will be held in the Western Cultural Industry Center Alai Study Room, the official opening of the Alai Study Room will be a free and open attitude, to welcome all guests who love to read and have thoughts, and the owner of this "Urban Humanistic Living Room", vice chairman of the China Writers Association, chairman of the Sichuan Writers Association, and famous writer Alai, will also come to the scene to witness the highlight moment of this cultural landmark with the guests and share his feelings and feelings.

Join hands to create a humanistic living room in the city

Alai's friends rushed to congratulate him

As the main force in the construction of a culturally strong province, Sichuan Daily Newspaper Group shoulders the mission, with the strong support of the Propaganda Department of the Provincial Party Committee, on April 23, 2020, announced that it will join hands with Alai Qiangqiang to build the Alai Study Room in the Western Cultural Industry Center, with a unique reading space as the carrier, the influence of cultural celebrities and the deep integration of urban culture, the force of cultural activities, the strong voice of culture, the construction of literary and artistic Sichuan Army thought convergence and cultural dissemination highland, the construction of young writers and artists incubation base, making it another one" Western cultural landmark, urban humanistic living room, birthplace of cultural IP".

In the past two years, the operation team of the Western Cultural Industry Center, Sichuan News Shanghang Culture Company, has conducted in-depth follow-up research on Alai, a cultural leader in Sichuan, hoping to give full play to the unique advantages of the media group, explore an innovative model integrating online and offline media communication and study room entity operation and communication, and promote the tangible and local development of the "Alai" brand. In the upcoming opening of the Alai Study, Sichuan News Shanghang Culture Company will be books, cultural creation, coffee, exhibition and release activities, IP rights confirmation services and other functions, into it, at the same time, will also be used as a carrier, writers, artists to excavate and cultivate, the next step plans to set up a literary award or creation fund named after "Alai", through the continuous incubation and nourishment of new IP, to provide creative nutrients for young writers and artists.

In addition, the study is named "Alai", but not only Alai. The study room plan is based on the "Circle of Friends of Ah Lai and Ah Lai" to carry out the dialogue between famous artists and the hearts of the audience. In the cultural world, Alai is known for his frankness and directness. Famous writers Mo Yan, Jia Pingwa, Chi Zijian, Su Tong, Yu Hua, Mai Jia... All were good friends of his. Ah Lai said that in the future, he will definitely invite these friends to come to the study to sign new books, share readings, and exchange ideas. Interestingly, such an invitation has not yet been issued, and upon hearing the news of the opening of the Alai Study, Li Jingze, vice chairman and critic of the China Writers Association, Zang Yongqing, president of the People's Literature Publishing House, Fan Xi'an, a publisher, Ma Zhitu, a 108-year-old literary giant, and Wang Huo, a 98-year-old famous writer, have all recorded videos and congratulated them at the first time. Alai, who was attending the provincial two sessions, heard the enthusiasm of his friends and was touched, "Thank you for your support, I hope that Alai Study will live up to expectations." ”

Open and free Yazheng space

Take the book as the soul into the world of Alai's words

Alai once said: "I think Alai Study can make some effective attempts, improve the quality of reading and appreciation, and inject a new aesthetic, spirit and temperament into the city." "So, what does this study, which has flashed in Ah Lai's mind countless times, look like?" On January 19, with the same curiosity as Ah Lai and the public, Sichuan Online reporters entered the scene in advance and witnessed the birth of this study in an immersive way in the busyness of the final details of decoration and book shelves.

Take the escalator straight up from the lobby of the tall Western Cultural Industry Center to the 5th floor, and the Alai Study is in front of you. The "Alai Study" plaque has not yet been hung, but the white door has the logo of the Alai Study, and it is worth looking forward to is the plaque, presumably the mystery will be unveiled on the day of the opening - that is, the literary giant Ma Zhitu splashed ink at the age of 107, specially inscribed for the study, the four words are vigorous and powerful, dignified and atmospheric.

The entrance design of the study abandons the shackles of the "door", and the white acrylic page board is decorated on the wall, gently stirring with the wind, making the sound of turning the book, which is a very beautiful feeling. Unlike the furnishings of other bookstores, Alai's study room fully embodies the "openness and freedom" that Alai envisions. Stepping into the study, there are no excessive decorations and partitions in the space, and the ethereal view is unobstructed. With a total area of 576 square meters, this design is luxurious, but it is also the most cultural, because all visitors will look at the bookshelves on both sides, and only books will be in their eyes. Ah Lai once said: "Someone asked me why I want to make a study in the Sichuan Newspaper Group, and I said how good it is, it is bigger than my family, and I can put a lot of books!" "Therefore, the book is the soul of the study, and it is the feeling of Alai.

In Alai's works, Malkang, Chengdu, Sichuan... All of them reflect his deep affection for his hometown, he wrote in "The Ladder of the Earth": "I was born in the middle of the mountains that make up the ladder of the earth, and lived and grew up there..." These stairs that make Alai attached, hometown, and earth all appear in Alai's study. The design elements of the study are integrated into the "ladder of the earth", giving the study a unique design form, containing a deep love for the land and nature - in the study, whether it is the venue of the activity or the wall, they are restoring, simulating, and imaging the undulating landscape of western Sichuan, which is like a flying book chapter, more like Alai's hometown. These warm and ingenious details are all interpreting Alai's words: "Culture has always been related to geography, and different geography means new spiritual enlightenment." I hope that by walking into this study, the reader will be able to better understand the world in my words and communicate with me emotionally. ”

At 3 p.m. on January 22, Alai's study was opened here, and Alai opened the door of the study to all those who loved to read and were willing to think, saying, "If you meet me, let's talk about books." ”