In China, there has always been a saying that the B-class car market has won the world, because the B-class car can be regarded as the best stage for the brand power and product strength of various car companies to be concentrated. Therefore, the B-class car has naturally become a place of contention, especially for joint venture brands.
In the past, the domestic B-class car market can be described by a hundred flowers, Korean, American, French, German, Japanese and other brands, in the B-class car market have important best-sellers. However, with the changes in the environment of the car market, the only ones who are still making great achievements in the B-class car market are "Ashkenazi Double Male" and "Japanese Three Musketeers", and other brands of B-class cars are inevitably overshadowed in front of them.
In the competition between the "Ashkenazi double male" and the Japanese three musketeers in 2021, they have lost, and the B-class car market in 2021 is undoubtedly the stage for Japanese B-class cars.
In 2021, the sales volume of B-class cars ranked high, and the Japanese series ranked in the top three
Judging from the 2021 B-class car sales rankings, the top five are still B-class cars from Japan and Germany, but the pattern between them has also changed.
Among them, Camry won the top spot in the B-class car market in 2021 with 217724, and more importantly, in the context of the chip crisis of major car companies last year, Camry can also achieve a substantial year-on-year growth of 17.5%, which makes people have to lament Toyota's management of upstream and downstream supply chains and inventory.
On the Accord side, as the annual sales champion of the B-class car for two consecutive years, it was deeply affected by the chip crisis last year, resulting in a year-on-year decline of 8.2% in sales, only 197742 units. And in October last year, the tenth generation accord that has not been changed for three years has finally ushered in a mid-term change, and its competitiveness has been greatly improved, if it is not a chip problem, I believe that the Accord can still win the annual sales crown of the B-class car.
It is both unexpected and reasonable that Tianlai can be listed in the top three sales of B-class cars, and the unexpected is that the seventh-generation Tianlai, which was listed at the end of 2018, has not done much before, and its monthly sales have basically remained at around 5,000 vehicles. From 2020, the sales potential of the seventh generation of Tianlai has exploded, not only can often achieve monthly sales of tens of thousands of vehicles, but also in 2021 with 163741 results to become the third best-selling B-class sedan in China, achieving a substantial increase of 38.7%.
Logically, the seventh generation of Tianlai is a competitive joint venture B-class sedan, as a Japanese car, Tianlai did not use self-priming engines like camry and Accord, but equipped with 2.0T power, this 2.0T engine is not simple, using the world's first VC-TURBO super variable engine variable compression ratio turbocharging technology, both to achieve strong power and take into account the fuel economy, is the best embodiment of technology Nissan.
Maiten and Passat became difficult brothers
In the first quarter of last year, Maiteng once overpowered Camry and Accord to become the new B-class car sales king, but then Maiten gradually fell lonely, so that only 133,980 new cars were sold last year, ranking fourth. Affected by the chip crisis, Maiteng fell 18.64% in sales last year, which is the most serious decline in the top five sales.
As the king of the B-class car market, Passat's reputation has dropped to a freezing point since the practice of China Insurance Research Institute at the end of 2020, resulting in a cliff-like decline in sales, and has not come out of the shadow until now. However, in 2021, Passat sales also reached 131291 vehicles, a slight increase of 1.76% year-on-year, back to the monthly sales of 10,000 vehicles club, if you change to other car companies, after the A-pillar rupture after the sales will be miserable, "VW" car logo in the country is indeed popular.
In addition, Passat also ushered in a mid-term redesign in August last year, adding a new starry sky version of the model to meet the aesthetics of different consumers, and the Passat, which has always been mature and stable, has also become young and sporty, which is one of the reasons why Passat can stop the decline in sales in 2021. It is believed that after the Zhongbaoyan incident gradually fades, Passat is bound to stage a wave of return of kings.
Write at the end:
From the perspective of the existing pattern of the B-class car market, a situation of Japanese dominance has been formed, the Japanese B-class car is far better than the "German double male" in terms of sales, and the former Disi Sanbao has long faded the glory of the past, and the American, Korean and French B-class cars are still declining in China. The author personally believes that the situation of a Japanese company being the only one is not a good thing, after all, only a hundred companies will promote healthy competition in the market, and car companies will be more sincere.
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