All along, many companies will seriously think about one thing after becoming bigger and stronger: how can they get closer to users? How can I have a high-frequency trading relationship with the user instead of a single transaction? Simply put, it is inseparable from the core concept of "user-centric". On January 15th, in the user fan festival held by Weipai, Weipai explained a profound truth to the crowd with practical actions, "Operating fans is actually operating a brand!" ”
At the beginning of the Fan Festival, the new MOCHA DHT-PHEV was once again unveiled in front of everyone's eyes. Unlike the pre-sale conference, this time it was an experience test drive that was personally completed by user fans. From the exterior to the interior to the performance and intelligent driver assistance features, the MOCHA DHT-PHEV's performance is impeccable. It is worth mentioning that the entire event is deeply involved by Weipai users throughout the whole process, covering important roles such as actors and hosts. It can be said that the focus of this activity is the vast Weipai fan user group.
Through their interpretation of their own experiences, these user fans pushed the event to a climax again and again. In the event, we can see that in today's new energy market, pure tram users are distressed about battery life. Weipai, who is well aware of the user's pain points, will carefully launch the Mocha DHT-PHEV. In the state of full fuel and electricity, the cruising range of the new car can easily exceed 1000 kilometers. Moreover, the pure electric endurance has also reached more than 200 kilometers, which is also a maverick among the many hybrid models.
Of course, there is also a different "actor" in this activity, that is, "Xiao Wei Classmate 2.0" who shows the image of a new car machine. In order to fulfill the responsibility of "smart travel partner who knows you better", Wei Pai has carefully created a new car and machine image of Xiao Wei Classmate 2.0 with an anthropomorphic image, especially in the performance of emotions and temperature. In terms of function, Xiao Wei can also achieve 20 seconds of continuous dialogue, and the control range has also been greatly improved. In fact, in our view, in the area of intelligent assistants, autonomous models are more in line with the habits of Chinese people in terms of interaction, which is beyond doubt.
In addition, in this event, Weipai also prepared a big gift for user fans, that is, "Weipai intelligent car control watch". It is said that Wei Pai developed this car control watch, but also because a fan insisted on punching the card "to watch" in the community every day. Surprisingly, Wei Pai really developed the car control watch. With this watch, you basically no longer need car keys. It is indeed a big boon for car owners who often forget to bring their car keys. Behind this incident, we also read that Wei Pai sincerely treats the hot heart of every user fan, makes friends with users, and makes friends with hearts, which is admirable.
There is also a particularly touching part of this event. It was during the epidemic that the members of Weipai's car friend group spontaneously organized themselves to make many efforts to fight the epidemic. The entire documentary-like performance left many viewers with tears of emotion. In fact, on the sense of responsibility, whether it is the owner of the own brand or the car company of the independent brand, it is commendable. As a new brand that has been established for five years, Weipai's efforts over the years are also very impressive.
As we all know, for independent brands, brand upward is a protracted battle. From the perspective of recent years, Weipai has made important deployments at the three levels of focusing on technological innovation, enriching product matrix, and exerting global strategy. In terms of actual results, we have also witnessed the courage of Wei Pai to dare to move upwards and constantly break through. Technically, Weipai continues to make breakthroughs in hybrid technology; at the product matrix level, it is planning to launch MPV models; last year, WEY Mocha (Coffee 01) PHEV also made a stunning appearance at the 2021 German International Automotive and Smart Mobility Expo, shocking overseas consumers.
Back to this user fan festival activity, Weipai once again narrowed the distance between users and fans by launching the new car machine image of "Xiaowei Classmate 2.0", the intelligent car control watch co-created with users, the establishment of "Wei Dimension Space Station" and the announcement of the construction of a real To C user experience model. Therefore, in our view, to become a "smart travel partner who knows you better", Wei Pai is really serious! What do you think about this, welcome to leave a message in the comment area to discuss!