Today, CCTV officially announced
The main visual image of the 2022 Spring Festival Gala
It depicts a golden tiger
△ The main visual image is composed of a Tiggo and words such as "2022" and "Spring Festival Gala of China Central Radio and Television Corporation", and the whole is mainly red and golden yellow, highlighting the festivity and thickness of traditional festivals.
This Tiggo
It has such a relationship with Shenzhen:
Its image is made up of
Vice Chairman of Guangdong Artists Association,
Mr. Chen Xiangbo, Chairman of Shenzhen Artists Association
Specially designed for the 2022 Spring Festival Gala of the main station
How was this Tiggo born?
What's the story behind it?
Our reporter interviewed Mr. Chen Xiangbo
This afternoon, at the Guan Shanyue Art Museum in Shenzhen, the reporter met Mr. Chen Xiangbo, the creator who designed the CCTV Spring Festival Gala logo "Tiggo".
Chen Xiangbo
Chairman of Shenzhen Artists Association
I sent the painting to the circle of friends, and then it was noticed by the relevant person in charge of CCTV. After they found me, I made some improvements on this basis and formed the last image.
Committed to painting the zodiac in pursuit of good works
Dare to break the circle and highlight the "tide play"
Chen Xiangbo opened the computer and shared his exclusive manuscript and the story behind it with reporters. He said that over the years, he has been painting zodiac signs, hoping to draw a stick figure this year that is in line with the fun of today's young people. Yu's cute cute tiger image was born in his pen.
Chen Xiangbo is a national first-class artist, and is currently the secretary and director of the party branch of Shenzhen Guan Shanyue Art Museum. In recent years, he has been striving to explore the contemporary transformation of traditional culture and strive to pursue a traditional "Datong" style of common appreciation.
The 2022 Spring Festival Gala is in intensive preparation, the party will highlight the main tone of "happy and auspicious, joyful and cheerful", adhere to the "Shouzheng innovation, new brilliance", Chen Xiangbo's design of the cute tiger image, is the best work of Shouzheng innovation.
Launched the Cute Tiger Image Series
Derivative stationery
Chen Xiangbo said that Shenzhen is the capital of creative design, and Guan Shanyue Art Museum has also been paying attention to design. He thanked Shenzhen for this platform and atmosphere to produce such works.
In 2018, 2019, 2020 and 2021, the State Post successively launched Chen Xiangbo's Chinese painting zodiac works "Rui Dog Yingchun", "Golden Pig Yingchun", "Rui Rat Yingchun", "Golden Bull New Year" After the New Year postage postcard.
This year, the State Post once again launched the 2022 "Tiggo Retribution - Chen Xiangbo Zodiac Works Selection" to celebrate the New Year with a set of 6 postage postcards, together with a total of 7 paintings.
Cute tiger related
Masks, notebooks and other cultural and creative derivatives
Already available
2022 is the year of the lunar calendar, commonly known as the Year of the Tiger, the meaning of "tiger" in traditional Chinese culture is a symbol of bravery, exorcism and avoidance of evil, auspiciousness, and is also the protector of the evil in Fuzheng Town.
Today's world
In the face of century-long changes and the century epidemic, intertwined
The arrival of the Year of the Tiger
It will arouse the sons and daughters of China
The triumphal belief of tigers and tigers!
The first scene, one Shenzhen client reporter: Liu Chunlai
Editor: Luo Bingchu Review: Hao
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