Qilu Evening News Qilu one-point reporter Liu Yuhan
The main visual image of the 2022 CCTV Spring Festival Gala was recently released, and a sitting Tiggo image attracted the attention of the audience, and the CCTV Spring Festival Gala has not used the figurative zodiac image as the main visual identity for many years. It is understood that this cute Spring Festival Gala "Tiggo" was designed by Chen Xiangbo, chairman of the Shenzhen Artists Association and director of guan Shanyue Art Museum. Different from the image of the "fierce tiger" in everyone's impression, Chen Xiangbo hopes that the image he designed can be closer to the interests of young people.
Chen Xiangbo said that he began to engage in the creation of the zodiac six years ago, and every year there will be related works launched, and the Tradition will return to the public life with the New Year's Award Postcards, Exhibitions, Cultural and Creative Works, etc., and this zodiac tiger series is no exception. "Strange thoughts write the tiger state, exquisite square inch now warm", is the evaluation of Chen Xiangbo's tiger year zodiac works. Chen Xiangbo said that his creation of the tiger has been conceived since last summer, and hopes to express it in a simple and youthful way, so that the image of the tiger will penetrate deeper into the hearts of young people. "I have come into contact with a lot of young friends who do design and fashion play in my work, so I want to try a little bit in this regard so that the zodiac works can get closer to young people."
In December last year, Chen Xiangbo first drew a draft of a brush, which he posted in the circle of friends, and he did not expect to be favored by the director group of the Spring Festival Gala of CCTV. Later, he carried out brush deepening, 3D modeling, and computer refinement on the manuscript, and finally formed the "Tiggo" that appeared on the main vision of the Spring Festival Gala. Chen Xiangbo interpreted this image: "The tiger gives everyone the feeling of authority and majesty, and it is still an image of disaster relief and evil in traditional Chinese culture, and it is pinned on people's expectations for a better life. Therefore, I think that in the era of COVID-19 prevention and control, the arrival of the Year of the Tiger will certainly inspire Chinese people and inspire people around the world to defeat the epidemic. The reason why the tiger is designed as a cute image is also to hope that the people's expectations for future life can be pinned on, and it stands there, and there is still a bit of majesty in the 'cuteness'. ”
Chen Xiangbo has also been thinking about and paying attention to the proposition of creative transformation and innovative development of excellent traditional culture, "This is the direction and eternal proposition of our literary and art workers. Traditional culture 'out of the circle', both 'new' and need 'heart', the core, spirit, techniques of traditional culture into the modern design of the "new clothes" at the same time, but also need to arouse people's emotional resonance. In China's traditional aesthetics, the zodiac culture represents the meaning of auspiciousness, blessing and harmony, with rich colors and characteristics of Chinese civilization, which can arouse people's strong resonance. ”
Before this "Tiggo" in 2022, the CCTV Spring Festival Gala has not used the figurative zodiac image as the main visual identity for many years. In the 2021 Year of the Ox CCTV Spring Festival Gala, the main vision is an abstract style of taurus, which evolves the number 2 into the shape of a bull horn, which is full of power as a whole, and has a thread pattern as a decorative embellishment.
In the 2020 CCTV Spring Festival Gala in the Year of the Rat, a round and cute little mouse is used as a digital 0, and auspicious elements such as plum blossoms and lanterns are combined to highlight the festive atmosphere.
In addition to the main visual image, since the release of the Spring Festival Gala mascot of the CCTV Spring Festival Gala in 2015, it has also left a deep impression on the audience every year.
The mascot of the 2015 CCTV Spring Festival Gala in the Year of the Goat is "Yangyang", which is also the first mascot in the history of the CCTV Spring Festival Gala, designed by Wu Guanying, one of the authors of the Beijing Olympic mascot "Fuwa" and a professor at the Academy of Fine Arts of Tsinghua University. The prototype of Yangyang is a small-tailed cold sheep known as China's national treasure and the world's super sheep, and Yangyang's whole body is based on golden yellow, because 2015 is the year of the golden sheep according to traditional Chinese culture, and it is only rotated once in 60 years, and the golden yellow is the symbol of the golden sheep, setting off the festive atmosphere of the year of the sheep.
The mascot of the 2016 CCTV Spring Festival Gala in the Year of the Monkey is "Kang Kang", created by Han Meilin, the designer of the Beijing Olympic Mascot "Fuwa", the style of ink style is full of traditional Chinese charm, and Kang Kang's 3D three-dimensional pattern is also jokingly called "Monkey Sai Lei" by netizens.
The 2017 Year of the Rooster CCTV Spring Festival Gala mascot "Anchovy Chicken" is a handicraft from Fengxiang clay sculpture, created by Baoji creator Hu Xinmin. Hu Xinmin said that Baoji is named "chicken", and there are many shapes of chickens in the Fengxiang clay sculpture, and this "phoenix-tailed chicken" is hoping that it can bring people auspiciousness and beauty like a phoenix. The chicken body is painted with peonies, symbolizing the great wealth and nobility of the folk tradition. The chicken belly is red, which means auspicious happiness. The crown is pink, showing its youthful vitality. The chicken face is black, showing masculinity and firmness. The tail of the chicken opens five forks, which means five elements and shows a powerful aura.
The mascot of the 2018 Year of the Dog CCTV Spring Festival Gala is also a Fengxiang clay sculpture "Wangcai Dog".
The 2020 Year of the Rat CCTV Spring Festival Gala mascot is designed by Chinese arts and crafts master Zhu Bingren himself, "Rat You Baby", with a winged and rich appearance.
The mascot of the 2021 Year of the Ox CCTV Spring Festival Gala is called "Xiao Ang", a colorful calf, derived from the ancient Chinese legend "Colorful Sacred Cow", designed by the Academy of Fine Arts of Tsinghua University.