Seeing that there is less than half a month to go before the Spring Festival, many people have more or less saved some capital after a year of hard work. On the one hand, in order to give back to the hard work of the past year, on the other hand, it is also to have more face when returning home in the New Year, and the desire to buy a car in the hearts of some consumers will increase accordingly.
Usually, the end of each year is the peak season for car sales, and major 4S stores or car dealers will send them to welcome a group of customers every day. On the other hand, in order to improve their performance, many 4S stores will choose to carry out various preferential activities or lottery activities at this time to clean up the backlog of vehicles in a year, and the large profit activities have further stimulated consumers.
Thanks to the rapid development of Internet technology, the price of cars is now becoming more and more transparent, the means of first increasing the price and then discounting, and it is difficult to fool consumers. However, for the 4S shop, the price of the car is indeed not constant, the manufacturer will give the 4S shop a certain degree of independent pricing power when the car is handed over to the 4S shop, so the 4S shop will adjust the price of the same car at different times of the year. So in addition to the end of the year, what time will 4S stores give the most substantial discounts?
1. During the auto show
As we all know, China will hold large auto shows in several big cities such as Chengdu and Guangzhou every year. Many car companies will choose to bring new cars to the auto show for display and open pre-sales in order to create momentum for their latest models, which is usually the time when major car companies make a large profit margin.
Consumers can make a comprehensive comparison of various models at the auto show and observe the specific situation of a car up close. After shopping around, consumers can choose their favorite model to book. Because the number of participants in each auto show is relatively large, and there are many brands on the side, so the 4S store will choose to implement the business policy of small profits and high sales at the auto show in order to make the pre-sale data look better and complete the tasks of the manufacturer, and give the greatest discount to consumers. For consumers who like new cars and are not in a hurry to pick them up, going to the auto show to buy a car is often more cost-effective than going to the 4S store itself.
2. Every year in July and August
There is a saying about finding a job called Golden Nine Silver Ten, which is the same for buying a car. However, every year in July and August is indeed the off-season for car sales, if someone pays attention to it, it is not difficult to find that the sales of models under major brands will decline to a certain extent during this time of year. Therefore, 4S stores will also carry out some preferential activities during this time to increase sales, and strive to make their sales data look better and get the rebates given by manufacturers.
Third, before the new car is launched
This point in time is easier to understand, as the saying goes, buy new is not to buy old, especially electronic products and mechanical creations that are faster to replace. Every time a new car is on the market, the popularity of the old model will decline accordingly, and everyone is obviously more interested in the new car. Therefore, many 4S stores will begin to significantly reduce the price of old models in order to clear the warehouse, which is a good time for many car owners to buy a car.
summary:
For many car owners, although buying a car is no longer a need for broken consumption, it is still not a small matter, and consumers will naturally strive for the greatest welfare for themselves when buying a car. When consumers buy a car, they must pay attention to picking a good time, and then choose which model to buy after shopping around.