Digital intelligence has begun to be applied in many industries including retail, tourism, automobiles, Internet, medical care, education, energy and so on, and has become an important part of the entire economic activity.
Wen 丨 BT Finance Achen
In 2021, Meituan's "Everything to Home" business has done a very good job. Since 2021, Meituan has begun to vigorously lay out front-end warehouse access in major cities across the country, and increase access to convenience stores and supermarkets. Through this strategy, meituan's distribution efficiency has been greatly improved, and the concept of "everything to home" is deeply rooted in the hearts of the people. Relying on the layout of "everything to home", meituan has achieved very good results in 2021.
The so-called front warehouse is to move the traditional distribution center from the outskirts of the city to all parts of the city and to the place closer to the consumer. The emergence of the front warehouse enables consumers to enjoy faster delivery services; the emergence of the front warehouse solves the problem of the "last mile" in fresh distribution.
However, in this process, how to position the front warehouse layout, how to optimize the combination of riders, merchants and consumers, and how to accurately handle the complicated data in the distribution process has become a problem in front of the enterprise.
With the development of society and technological progress, the continuous improvement of digital intelligence technology is increasingly applied to various industries. Relying on the current application of digital intelligence technology, more and more e-commerce enterprises have been empowered, and the business model of "exhibition + warehousing + trade" in one has the possibility of realizing in e-commerce enterprises.
Digital intelligence is not only changing the business model of enterprises, but also changing our production and lifestyle. The era of digital intelligence innovation has now arrived.
From "digitalization" to "digital intelligence"
For many people, mentioning the term "digital intelligence" may feel strange. However, if the term "digitalization" is mentioned, it is almost universally known.
To many people, digitalization and digital intelligence seem to be similar things, and there is not much difference between the two.
In fact, digital intelligence and digitalization are two completely different concepts, digitalization is only a simple technical concept, while digital intelligence belongs to the industrial application of digital technology. Although the two are related to a certain extent, they are not fundamentally the same.
If the concept of digitalization is to be traced back to the 1940s. At that time, shannon's proof of sampling theorem stated that everything could be included in the calculation of 0 and 1, and any figurative could be abstracted into numbers and digitized. This theorem became the precursor to the concept of digitalization.
As the world as a whole enters the Internet era, digitalization has become a hot topic in society. For a long time, digitalization has been frequently mentioned by countless enterprises, institutions and even individuals. However, how to achieve digitalization, how to make digitalization benefit the development of society and people's lives, has become a difficult point.
To achieve "digitalization", not only needs technological progress in cloud computing, artificial intelligence, big data, etc., but also needs the construction of infrastructure, the change and improvement of the entire social system, and the progress of people's way of thinking, and in the process of this progress, the concept of "digital intelligence" was born.
For the concept of digital intelligence, we can simply understand it as the combination of digitalization and intelligence. Its essence is the interconnection of all things, the first level is the connection; the second level is the data value refinement; the third level is the efficiency application empowerment, and the value of the data lands in the application scenario.
Li Fei, general manager of Keda National Innovation, at the 2021 China International Big Data Industry Expo, once made such an explanation for the concept of "digital intelligence": "The core of digital intelligence is based on massive big data, combined with artificial intelligence-related technologies, to open up the original data "end-to-end islands", combined with scenarios to solve problems." ”
In May 2021, KPMG and Alibaba Cloud released the 2021 Consumer Digital Intelligence Operation White Paper at the 2021 Alibaba Cloud Summit. The "White Paper" focuses on the necessity of digital and intelligent transformation of enterprises, and through big data shows that enterprises with good digital and intelligent transformation have not only performed well during the epidemic period, but also have a sustained growth force in the "post-epidemic" era.
In the documentary "China on the Cloud - The Exciting Future of Digital Intelligence" cooperated by financial writer Wu Xiaobo and Alibaba Cloud, it also tells a phenomenon related to digital intelligence: some traditional manufacturing enterprises, in the face of industry difficulties such as inventory backlog, are facing the sudden impact of the epidemic, how to solve problems through digital intelligence operations, and create unimaginable performance.
Digital intelligence, the next battlefield of fighting
As a technology application that has been landed, digital intelligence has a positive role in promoting the development of all walks of life. In the strategic decision-making of many enterprises, digital intelligence plays a pivotal role.
In the new retail industry, the landing of digital intelligence application technology has brought great impetus to enterprises.
With the gradual increase in the order volume of the community new retail platform, in order to ensure that the interest balance between loss, timeliness and cost is sought, the current mainstream community new retail enterprises, such as Duoduo buy vegetables, Meituan Preferred, etc., have basically formed a three-level warehouse performance system of shared warehouse (collaborative warehouse), central warehouse and grid warehouse. The construction of this fulfillment system relies on the transformation and optimization of the supply chain by digital intelligence.
The logistics industry corresponding to the new retail in the community has also been greatly affected by the innovation of digital and intelligent technology.
Alibaba's Cainiao International Logistics has launched a smart single function. When overseas consumers use the same address to place orders in different stores on AliExpress, the system will collect the goods packages of different merchants through the intelligent order function, and then package them into a package for the second time and send it to the hands of consumers. Through intelligent ordering, Cainiao not only improves the logistics timeliness, but also reduces the logistics cost.
Under the empowerment of digital intelligent logistics technology, Cainiao's cross-border e-commerce logistics parts, through the improvement of intelligent supply chain and the improvement of algorithms, realize the traceability of full-link logistics details, and solve the situation that the details of cross-border parcel segmentation are not visible in the past. Empowering people to keep track of packages enhances the shopping experience.
At the same time, it is equipped with intelligent equipment such as digital assembly line and cross-belt sorter, a container warehouse specially designed for intelligent singles, and a distribution center with a fully automated sorting mode and sorting equipment, with a self-developed intelligent distribution system, which not only improves the efficiency of sorting packages, but also reduces the cost of sorting.
JD.com's digital and intelligent construction in the logistics industry is not far behind. During the "Double Eleven" period in 2021, JD Logistics launched a digital intelligent service product for supply chain logistics - intelligent business warehouse.
Intelligent business warehouse is guaranteed by the warehouse allocation service of JD Logistics, and is applied to the national inventory sub-warehouse and sub-warehouse allocation management through prediction algorithms, inventory models and big data, reducing delivery nodes, shortening the communication chain, helping customers improve the efficiency of supply chain management and reduce management complexity.
At present, Jingdong Logistics Intelligent Business Warehouse has broken the restrictions of integrated supply chain project-based services and provided standard services for more small and medium-sized enterprises. In the supply chain management of food and beverage, beauty and personal care, health care and other industries, Jingdong Logistics Intelligent Business Warehouse has appeared.
Taking a beauty merchant as an example, it has been in the state of cross-regional order default for a long time, with a cross-regional default rate of up to 37% and a next-day time limit of only 55%. After three weeks of access to JD Logistics' intelligent business warehouse service, the inventory adjustment through digital and intelligent decision-making increased to 90% of the next day. At present, the merchant's next-day delivery time is 15% higher than before, the customer experience has been greatly improved, and the merchant's sales have increased by 60%.
In addition to the efficiency improvement of the logistics industry, digital intelligence can also empower enterprises in other industries.
Intime Department Store, a veteran retail company, has gone all its products to the cloud in order to carry out the digital transformation of new retail. Through this initiative, Yintai Department Store has completely opened up online and offline, realized the comprehensive digitization of consumers, shopping guides, shops, goods and suppliers, and laid the foundation for business innovation. Through this digital and intelligent innovation, the peak transaction of Intime Department Store has increased by more than 20 times under the premise that IT costs remain unchanged.
The same is true of the catering industry, and Haidilao has operated more accurately after launching its own APP. Through the Haidilao APP, customers can not only place orders in advance, reduce the time of waiting in line; they can also share their original hot pot flavors on social networks and carry out a nationwide big PK, truly realizing "hi together" with netizens around the world.
Sportswear brand Li Ning, as early as 2015, created a "digital business platform" with Alibaba Cloud to transform into an Internet + sports life experience provider. On the sales side, Li Ning's stores launched "cloud shelves" and "smile discount" products, enhancing the shopping experience of consumers. At the warehousing end, Li Ning, through the construction of digital intelligence, turned the previous reliance on manual replenishment into an automatic decision of the information system. At present, the replenishment decision action of 100 stores of a subsidiary of Li Ning can be completed as soon as 2 hours, and the operational efficiency has been greatly improved.
Mengniu Group, a dairy giant, has rapidly promoted the transformation of digital intelligence and continuous innovation, expanding from the processing end to the upstream and downstream, covering planting, breeding, logistics, sales and other links, and constantly improving the level of integration and penetration of the whole link.
Lu Min, President of Mengniu Group, said: "Starting from the ranch, to the consumer end, it is our biggest challenge to fully use digitalization and intelligence to realize the needs of consumers in the supply chain at low cost and high efficiency. ”
In addition to the above enterprises, Feihe, China FAW, China Mobile, Tongcheng eLong, Kingdee, iFLYTEK, Tencent and other enterprises have also made many attempts in digital and intelligent transformation. Digital intelligence has begun to be applied in many industries including retail, tourism, automobile, Internet, medical care, education, energy and so on. Digital intelligence has become not limited to one or two industries, but has become an important part of the entire economic activity.
Is digital intelligence the future?
In this way, the construction of digital intelligence is very important for the future of enterprises. The formation of the era of digital intelligence is of great significance to the development of society. However, at present, enterprises are also facing many problems in the construction of digital intelligence.
First of all, digital intelligence is not simply data extraction, and the industrial upgrading caused by digital intelligence cannot be completed only on the software side. The construction of digital intelligence not only requires software updates, but also hardware cooperation. The comprehensive construction of digital intelligence requires the upgrading of existing infrastructure, and this upgrading is not only costly and costly, but also has a longer cycle and higher requirements for technical level.
The construction of digital intelligence not only puts forward new requirements for infrastructure. There are also requirements for today's businesses. Under the requirements of digital intelligence, enterprises also need to update and upgrade existing equipment and machines. For most companies facing fierce competition, whether it is the capital required, or the time and energy spent, it is a big cost.
Secondly, digital intelligence also poses a challenge to the current mode of production and life. The working style and life mode accumulated by producers for decades have considerable inertia, and it is not easy to change. The in-depth application of digital intelligence will profoundly change the previous work and life mode, whether it is shopping in the mall, or ordering food in the restaurant, the consumer experience will be completely different from the past, and this change in behavior mode is likely to become an obstacle to the landing of digital intelligence applications.
Finally, digital intelligence reorganizes everyone's thinking and social relationships. In the age of digital intelligence, because all our patterns of behavior are reconstructed, we need to change the way we think. At the same time, in order to adapt to the changed mode of production and life, our social relations must also be reconstructed.
In the next few years, it will be a window period for accelerating the installation of digital and intelligent infrastructure, accelerating the transformation of enterprise digital intelligence, and overtaking in curves. A group of enterprises with leading thinking and action will take the lead in seizing this round of rushing window period to comprehensively enhance their digital intelligence capabilities, so as to obtain intergenerational competitiveness beyond traditional enterprises.
In the past few decades, we have experienced the transformation from IT, online, cloud, two-wheel drive to full-link digital intelligence. From digitalization to digital intelligence, it reflects not only the change of name, but also the reconstruction, migration and switching of new digital business infrastructure, and the reconstruction of the digital business ecology with consumer operation as the core.
Today, digital intelligence is helping new forces grow at a high speed, including cutting-edge brands that have been nurtured on digital platforms, entrants who use digital technologies to create new industries, and traditional enterprises that fully embrace digitalization.
In the face of the advent of the era of digital innovation, whether it is enterprises or each of us, we should take precautions, lay out in advance, and better apply the concept of digital intelligence to daily production and life. Technology empowers society and creates the future with change. Today, our new society in Vientiane, after inserting the wings of digital intelligence, will surely add wings to usher in a better new era.
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