Text: Crescent Moon
On March 11, JD.com released its fourth quarter and full year results for 2021. According to the financial report, JD.com's net revenue in the fourth quarter was 275.9 billion yuan (about 43.3 billion US dollars), an increase of 23.0% year-on-year; For the full year of 2021, JD.com achieved a net profit of 951.6 billion yuan (about 149.3 billion US dollars), an increase of 27.6% year-on-year.
JD.com's high commercial value brings direct benefits to the entire JD team. Among them, the biggest winner in life is Liu Qiangdong, the founder of JD.com, with a series of achievements brought by JD.com, Liu Qiangdong's personal value has soared, becoming a regular on the wealth list. At the same time, he also married zhang Zetian, the "milk tea sister", not only has a successful career, but also a happy family, which can be described as a double harvest of family and career.
Although Liu Qiangdong looks very beautiful now, in fact, Liu Qiangdong's road to success is very bumpy and has experienced many tribulations. On the point of "starting from scratch", I am afraid that no one in China can compare with Liu Qiangdong. If you look at the photos of Liu Qiangdong when he was young, many entrepreneurs of the same age may feel a pang of heartache.
Because in that era, there were very few successful entrepreneurs from remote mountain villages. According to public information, Liu Qiangdong, who was born in 1973, has been poor since childhood. Because his parents lived by sailing, Liu Qiangdong grew up with his grandmother since he was a child. Although grandma was illiterate, Liu Qiangdong did not grow crooked, and even became the first "high-achieving student" in the village to be admitted to college.
In order to pay for Liu Qiangdong's tuition, Liu Qiangdong's parents borrowed 500 yuan from relatives for living expenses. Liu Qiangdong sewed the living expenses he had pieced together in his underwear, and began to go north to the capital and began to roam alone. Because he is well aware of his family conditions, in order to reduce the burden on his parents, Liu Qiangdong found a lot of part-time jobs in college, and also taught himself programming to earn living expenses.
During the period of entrepreneurship, Liu Qiangdong did not experience failure. In that year, the hotel was opened because of employee corruption, and it lost 200,000 yuan. Later, Liu Qiangdong aimed at Zhongguancun, rented a small counter in Zhongguancun, and established Jingdong Multimedia, the predecessor of Jingdong Mall. This period is also the most difficult period in Liu Qiangdong's entrepreneurial career. Liu Qiangdong once revealed in an interview with the media that in the most difficult time, he and his employees huddled in the basement and ate cheap instant noodles to survive.
At that time, electronic product piracy was rampant, and many people profited from it. However, Liu Qiangdong insisted on not selling fakes, winning the trust of many people, and Jingdong did it little by little. In 2004, Liu Qiangdong discovered the advantages of online sales, resolutely closed all offline stores, and began to get involved in e-commerce business. In order to better serve customers and deliver goods to customers in the shortest possible time, JD.com announced the construction of logistics warehouses in 2007.
In April 2019, Liu Qiangdong said that this is the 12th year of loss of JD Logistics, and if the loss continues, JD Logistics will disappear in less than two years. Therefore, in order to make JD Logistics survive, the basic salary has also been abolished, not to reduce wages, but to increase income. But it turns out that Liu Qiangdong was right. Even asset-light Internet companies can be made into logistics.
On March 10, JD Logistics released its first annual performance report after listing. According to the financial report data, in 2021, Jingdong Logistics's annual revenue was 104.693 billion yuan, an increase of 42.7% year-on-year; the strategic goal of "five-year revenue exceeded 100 billion yuan and more than half of external customers" formulated at the time of formal independence in 2017 was over-completed ahead of schedule, and was recognized by more and more customers.
And it must be mentioned that through JD Logistics, Liu Qiangdong has created more than 260,000 jobs for the society, and a large number of rural youth have their own places in the city. Through their own efforts, they have successfully realized the dream of a monthly income of more than 10,000 yuan, and paid five social insurances and one gold in full, and their confidence in the face of the future is very sufficient.
It is reported that in addition to its own Jingdong Express, which has been deeply cultivated for several years, on March 11, according to the announcement of Debon, JD Logistics will acquire 66.49% of the shares of Debon Logistics Co., Ltd., and after the completion of the transaction, Cui Weixing, chairman and general manager, will no longer be the actual controller of the company. It is said that its acquisition consideration may exceed 15 billion yuan, more than double the 6.8 billion yuan of Best Express's acquisition by Jitu in December last year, and is expected to become the largest merger in the express delivery industry.
In recent years, relying on the self-operated model, JD Logistics has come to the fore and become the second in the industry. The first is still SF, but there is still a certain gap with SF. Among them, Jingdong Logistics in the logistics field has not yet been well laid out in the field of bulk commodities, and Debon Express is undoubtedly the originator of large-scale express delivery, the acquisition of Debon Express by Jingdong Logistics has made up for the lack of the current Jingdong logistics sector and become an important guarantee to support Jingdong.
In addition, Liu Qiangdong once "bet" on Dong Mingzhu's new energy industry, which has gradually achieved results. Since 2022, Gree's lithium battery business has attracted much media attention. First, the lithium battery business was renamed Gree Titanium, and then it was announced that it would take 8,000 buses in Beijing. This may mean that Gree's "bet" on the acquisition of Yinlong New Energy is a victory.
Liu Qiangdong has gone from having nothing to being worth tens of billions of yuan now, and his entrepreneurial experience is often talked about. Therefore, many netizens sighed: this is the real self-made. After his success, Liu Qiangdong never forgot to help his relatives and friends, and he did not forget to give back to the society. In the fight against the epidemic in Wuhan, Liu Qiangdong made his own contributions and received a handwritten thank-you letter from Academician Zhong Nanshan.
The poverty of the family did not make Liu Qiangdong degenerate, but pushed Liu Qiangdong to continue to rush forward. It is undeniable that the success of Jingdong Group is closely related to Liu Qiangdong. It is precisely because of Liu Qiangdong's persistence and efforts that Jingdong Group will gradually move towards success. Perhaps a person who has experienced poverty will be more aware of the importance of success in order to continue to move forward in the entrepreneurial process.
What do you think about that?