The author | crispy
This article is reprinted with permission
I am crispy.
This is the first time I've written an article with tears in my eyes.
Jingdong has exploded the "suicide logistics" of the network in the past few days, and more and more news has begun to come out.
Jingdong did dispatch a number of courier brothers from many places across the country to support Shanghai, and the number was far more than the 14 batches previously circulated on the Internet.
In addition to Jingdong's brother, Jingdong has also dispatched hundreds of express delivery trucks from all over the country for support.
Some netizens filmed the scene of Jingdong logistics vehicles queuing up to enter Shanghai.
On the highway into the city, the body of Jingdong Logistics vehicle is bright red.
Just by looking at it, it is already boiling inside, and it will be unforgettable in this life.
Not only that, Jingdong also urgently transformed its new warehouse of Shanghai logistics into a square cabin hospital.
At the same time, a large number of anti-epidemic materials provided by JD.com will also be delivered to Shanghai.
10 tons of antiviral oral liquid and other anti-epidemic drugs and urgent shortage of drugs departed from Beijing and were sent to Shanghai by plane
A large number of people's livelihood and medical materials rushed to Shanghai from Sichuan, Hubei, Anhui and Shaanxi through aviation, railways and highways.
Jingdong once again did its best to stand on the side of the national righteousness.
Someone on the Internet has calculated an account.
Now The courier brother in Shanghai has an average daily income of more than 10,000.
The thousands of logistics personnel sent by JD.com to Shanghai from all over the country are already astronomical in terms of wages alone.
Not to mention, JD.com's other supplies and support.
There's a passage that says:
"You have 10 million, are you willing to donate?" "I do!"
"You have a bike, would you like to donate it?" "I don't want to!"
"Why?" "Because I really have a bike."
There are many people who say beautiful things, and there are often very few people who do practical things and do stupid things in the eyes of others.
JD.com and Liu Qiangdong are one of them.
Whenever the country is in difficulty and compatriots are in trouble, Jingdong will be the first to come to the scene.
Never spared effort, never calculated.
01
JD.com is stupid.
Liu Qiangdong was too stupid.
And this stupidity began 29 years ago.
That year was 1993, and Liu Qiangdong was a sophomore at Chinese Min University.
Other people's classmates are busy preparing for the exam abroad, falling in love, and seeking a good future.
Only he has the heart to make money.
Yes, he not only wanted to make money, he actually wanted to start from scratch.
Why?
Liu Qiangdong is too poor, and the living expenses brought from the family have all been used up.
He first studied all night in the school computer room and learned to program.
For the government departments in my hometown and fast food restaurants in other places, I compiled an operating system and earned a lot of extra money.
Later, he actually had more than 200,000 savings.
More than 200,000, enough to buy a full house in Beijing, you can be a formal Beijinger with dignity.
But Liu Qiangdong did not buy a house, but wanted to do catering.
With 200,000 yuan in cash, he ordered a restaurant near the school.
Others thought Liu Qiangdong was crazy.
But his crazier stuff is still to come.
Liu Qiangdong dreamed of being a restaurant chain, and he paid a bloody fee to his employees.
He gave watches to employees, doubled their salaries, lived in the best dormitories, provided the best staff meals, and doubled meat and two vegetarians.
You know, at that time, a Citizen watch was equivalent to fifty or sixty thousand now.
But Liu Qiangdong didn't blink his eyes, and he sent it.
Unexpectedly, the employees tried to embezzle his money.
The purchaser buys high-priced ingredients, takes kickbacks, and the front desk and the chef do not write a reconciliation list, up and down their hands.
It didn't take long for the restaurant to collapse and lose more than 200,000 yuan.
After tossing and turning for so long, and still carrying a "huge debt", Liu Qiangdong should be safe.
But he didn't.
He went out to work, sold computers, worked as a salesman, worked as a logistics supervisor, and made a fortune.
Liu Qiangdong finally had 12,000 savings.
In 1998, he rushed to Zhongguancun and rented a small counter selling burners and CDs.
Although it is only a small stall, Liu Qiangdong gave it a resounding name: Jingdong Multimedia.
Later, "Jingdong Multimedia" had another name: Jingdong Mall.
And then the rest of the story, we all know.
In 2001, Jingdong Mall became the largest optical and magnetic product agent in China at that time, and opened more than a dozen branches across the country.
In 2003, when SARS struck, JD.com suffered a huge blow, its business plummeted, and all stores closed.
At the end of 2004, Jingdong Mall transformed into a professional e-commerce company.
In 2007, JD.com obtained its first financing and entered the fast lane of development.
In 2014, JD.com was successfully listed on the NASDAQ Stock Exchange in the United States.
Now, JD.com is already the largest self-operated e-commerce company in China.
Who would have thought that the "stupid" rural guy to the extreme would become an e-commerce giant that no one knows today?
In this era, everyone is fighting.
Fight for resources, fight for parents.
Only Liu Qiangdong, a child of a poor family, hit the world with his bare hands.
He really did.
02
Liu Qiangdong is really stupid.
When he started his business, he desperately tried to be good to his employees, and after becoming a big business name, he still paid his heart and lungs out for his employees.
Contemporaries, other bosses, are eager to 996, eager to use the least salary, to harvest the greatest profits.
But what is Liu Qiangdong doing?
In an interview with CCTV, he said:
In JD.com, every security guard, every cleaner, and every courier must sign a labor contract directly with JD.com.
It is not allowed to have an employee to outsource.
By deducting employees' five insurances and one gold to increase the company's profits, it is a shameful amount of money.
Because you sacrificed the money that employees have saved after the age of 60, how much you earn will be uneasy.
Liu Qiangdong has also said a paragraph more than once:
If JD.com has the opportunity to earn a dollar, only take away seven cents of it, and leave three cents for partners.
Of the seven cents taken away, three and a half cents should be left to give employees work benefits and incentives.
Liu Qiangdong said so and did the same.
JD.com never deducts employee wages and benefits, and there are few labor disputes in this regard.
Many companies are reluctant to buy even three insurances for employees, but Jingdong insists on buying five insurances and one gold.
For the reasonable requirements of grass-roots employees, Liu Qiangdong will almost always agree.
Every year, he would almost always have a big drink with the front-line couriers, and he would not get drunk.
In 2018, Liu Qiangdong inspected the newly built staff dormitory building of JD.com.
Seeing the model room of the single apartment, it was arranged to live for four to six people, and the design of the bathroom was also old and inconvenient.
Liu Qiangdong was furious on the spot:
It must be changed to a maximum of two people per person, and employees who have worked for more than three years have a separate room for each person.
In 2020, JD Logistics spent an average of almost 110,000 yuan per year for front-line employees.
In the northeast, many of JD.com's couriers have a monthly income of more than 10,000.
Although some of the jianghu;
Although JD.com's annual expenditure on this aspect has increased a lot;
Although these need real money and silver, not every boss is willing to do it.
But Liu Qiangdong just has this "stupid energy" and has this boldness,
Although there are tens of millions of people, I have always been.
03
Liu Qiangdong did more than that.
In the face of great human affection, he is more like a clueless teenager.
From the poor boy, after climbing to the top of the pyramid of wealth, many people's choice is not to return to their hometown easily.
For a gentleman is not guilty, but he bears his guilt.
According to the psychology of ordinary people, if you have money, it is an offense, and if you return to your hometown, you will inevitably provoke all kinds of right and wrong.
But Liu Qiangdong went in the opposite direction.
I would like to move all the resources of JD.com to my hometown.
Liu Qiangdong's hometown of Suqian is a prefecture-level city in Jiangsu.
Because the local economy is not developed, many Suqian people can only go out to work.
At that time, there was no Suqian railway station, but Liu Qiangdong ignored the strong opposition within the company and settled the Jingdong customer service center in Suqian.
Jingdong customer service center, originally only 80 people, to today, has grown to tens of thousands of people.
And that's not all.
Liu Qiangdong has successively built the Jingdong Information Technology Park, the Jingdong Cloud East China Data Center, and the Jingdong UAV operation demonstration base in Suqian.
One man, change a city.
Up to now, of the less than 5 million people in Suqian, more than 550,000 people are engaged in electricity business.
In 1992, Liu Qiangdong was admitted to Chinese University, and the whole village gathered 76 eggs and 500 yuan to send him on the train.
Since many years ago, Liu Qiangdong has insisted on returning to his hometown to pay respects to the New Year.
To the elderly over 60 years old in the village, he will give 10,000 red envelopes to each person.
For this alone, Liu Qiangdong has to come up with millions of dollars each time.
One year, the old man from a neighboring village heard that he had also arrived.
The assistant asked Liu Qiangdong, is the hair of the neighboring village sent?
Liu Qiangdong said: "Hair! All sent! ”
He not only sent out red envelopes, but also greeted the elderly one by one and pulled the parents short.
Some called him high-profile.
Liu Qiangdong often said: "Without everyone, I can't walk out of this village."
There was a video that once went viral on the Internet.
What is said is that Liu Qiangdong went to visit his teacher, and his elementary and junior high school classmates were also present.
During the chat, Liu Qiangdong heard a child of a female classmate who did not have a job after graduation.
Immediately said enthusiastically, if you want to help, the old classmates are not welcome.
Seeing that the female classmate was a little embarrassed, Liu Qiangdong immediately asked the secretary to write down her phone and quickly arranged for the child to go to work.
Before leaving, another classmate said that he wanted his children to work in Jingdong.
Liu Qiangdong also agreed without hesitation.
The so-called "rich and noble, do not forget", sounds easy, but it is really too difficult to do.
You know, this is not just a solution to a problem for the female classmates.
When the news comes out, the students who came to Liu Qiangdong for help will be many, many.
This is Liu Qiangdong's "self-trouble".
He would not fail to understand the results of this, but Liu Qiangdong did not care at all.
This video, every time I watch it, I can't help but be moved.
30 years ago, the teenager Liu Qiangdong went from Suqian to Beijing and to the vast world.
After 30 years, the teenager returned.
He is still full of humanity and has a heart of thorough gratitude.
04
Liu Qiangdong's real "set of fools in one" moment is still his daring to act.
He never cares about the so-called worldly and taboo;
He also doesn't care about leaving a sleek and decent face for others;
Whether to help the elderly who fell on the road has become a national topic for a while.
In the midst of the controversy, JD.com and Liu Qiangdong issued an internal letter:
All Jingdong people, when encountering the critical situation of the elderly falling, please lend a helping hand at the first time.
Don't worry about whether you will be blackmailed or disputed because of your good deeds afterwards, JD.com will definitely support you.
In the fake vaccine incident, Liu Qiangdong was the first to stand up and demand a thorough investigation and deal with all those responsible.
"Innocent children must be given an account."
When the Didi incident first occurred, Liu Qiangdong was also the first to stand up and complain.
Once, in an interview with a TELEVISION station.
The host asked Liu Qiangdong:
If a portion of a company's profits can be monetized, what would you most like to do with it?
Liu Qiangdong replied without the slightest hesitation: I hope to donate it.
According to media reports, in the past ten years, Liu Qiangdong has donated more than 60% of all the cash income he received from the company.
Not only that.
Since 2003, Liu Qiangdong and his colleagues have adopted more than 100 children, and he has adopted more than a dozen of them himself.
There are some words that Liu Qiangdong could not have said.
There are some things that Liu Qiangdong could not have done.
The vicissitudes of the sea, the true colors of heroes; the green mountains stand tall, and the ambition of not falling above the clouds.
The world always needs some idealists.
Because only they can prove that the dream is still there, the blood is still there, and the courage and goodwill are still there.
Liu Qiangdong is exactly such a person who still has hot blood in his heart.
04
After the news of JD.com's "suicide logistics", there was a comment that was liked by 100,000 people:
As the epidemic spread in Shanghai, only Liu Qiangdong, the second son, dared to let the brothers go up.
Don't be afraid to offend anyone, take your own logistics brothers to the top.
Yes, Liu Qiangdong has always been such a "second son".
In JD.com, he has long established such an iron law:
When any disaster occurs in our country and society, the warehouse manager near us has the right and must donate all the goods in the warehouse to the disaster area without asking for instructions.
All must be donated.
And there is no need to ask for instructions.
Over the years.
From Ya'an, Sichuan, to Ludian, Yunnan, to the floods in central China in 2021.
In almost every major disaster, in the disaster area, you can always see the figure of Jingdong transporting donated materials for the first time.
In 2020, an outbreak occurred in Wuhan.
Zhong Nanshan's team is ready to donate 100 ventilators to Wuhan.
But local logistics have been paralyzed, and people are ignorant of the new crown virus and full of fear.
No one wants to go.
Only JD Logistics has taken on this task without hesitation.
They helped Zhong Lao's team to send life-saving materials in batches, safe and stable.
Their fearlessness and professionalism made Elder Zhong deeply moved.
Afterwards, Elder Zhong personally wrote a thank-you note to JD.com:
Thanks to Jingdong for its heart for the frontline of medical assistance, with the fastest speed, the urgently needed medical supplies will be delivered to Wuhan!
What is a "two-eyed son"? What is stupid?
It's not really ignorant.
Rather, it is the general body of knowledge after the world is clear, and there is great love;
It is a heart full of blood, and it is always moving forward and not knowing how to retreat;
It is after the conscience is not ashamed, choose to continue to carry the weight forward.
He has an iron bone and tenderness, and he walks generously.
06
I have never been shy about expressing my admiration for Liu Qiangdong.
Of course, I also know that people are complex, and there are also boiling controversies in Liu Qiangdong.
But Lu Xun once said:
When the warrior dies, the first thing the fly finds is his flaws and scars.
Sighing, the camp shouted, thinking it was proud, thinking it was more heroic than the dead warrior.
However, even the most perfect fly is ultimately nothing more than a fly, and a warrior with shortcomings is a warrior.
Some people also say that Liu Qiangdong is used to show off, with marketing.
If it is really marketing, I hope that this kind of compassionate marketing is more;
If it is really a show, I hope there are thousands of people who put real money into this kind of show.
Liu Qiangdong is certainly not perfect.
But he didn't have any background, started from scratch, and made such a big business.
For so many years, remember to give back to your hometown, treat employees well, and be able to stand up in the face of disasters regardless of life and death.
I just think that Liu Qiangdong deserves the three words of "real man".
People who think that others have been doing stupid things are really stupid.
People who have always had courage and responsibility, and always bring light to others, are the backbone.
There is a saying that I read many years ago, and I remember it to this day.
If it is a bottle of moon, it will be clear in the heart, and if it is lived as a beam of light, it will be a smooth road ahead.
You have to live as a beam of light, and if the light is bright enough, you will be blessed; if the light is weak, it will benefit you.
We wander the earth in order to conquer suffering and emit our own light.
Jingdong;
The tribulation knows Liu Qiangdong.
Over the years, Liu Qiangdong has appeared in public less and less often.
This month, Liu Qiangdong stepped down, and JD.com announced that Xu Lei, the president of the group, replaced Liu Qiangdong as CEO.
From now on, Liu Qiangdong will slowly disappear into the jianghu.
But his legend will never go away.
Today, Liu Qiangdong still deserves our thanks.
Thank you, a good guy who is stupid to the bone.
Anyway, this holiday can only stay at home.
If you are idle and panicked, it is better to listen to the lecture
ShenyueJun will be 14 years of real estate industry to accumulate all the private goods
With an interesting perspective of the jianghu
Little by little, I'll tell you about it.