Recently, auto network review has briefly analyzed the sales volume and strategic layout of MANUFACTURERS SUCH AS GAC Group and SAIC Group in 2021 with you, and interested friends may wish to read related articles. Today, we will talk to you about the sales volume and layout of Dongfeng Group last year. What exactly is it? We might as well find out a thing or two.
According to the data, Dongfeng Motor Group sold 3.2753 million vehicles in 2021, down 5.28% year-on-year. In the passenger car segment, the company sold 2,576,800 units in the whole year. Private-brand passenger cars sold 542,000 units, up 32.2% year-on-year, while joint venture brand passenger cars sold 2,034,800 units.
In terms of subdivision into various brands, Lantu Automobile delivered 6,791 units; Dongfeng Fengshen sold 121,600 units, an increase of 73% year-on-year; Dongfeng Fengxing sold 122,200 units, an increase of 26.8% year-on-year; and Fengguang, Xilisi and other sales of 160,900 units, an increase of 2.3% year-on-year.
Dongfeng Nissan sold 1,000,300 units, up 0.6% year-on-year; Dongfeng Honda sold 761,900 units, about 30,000 units less than last year; and Dongfeng Yueda Kia sold 163,400 units, about 80,000 units less than last year.
Obviously, last year, Dongfeng Group's autonomous sector ushered in a good outbreak, and its major independent brands have more or less increased, but in terms of joint venture brands, in addition to Dongfeng Nissan, which is basically the same as last year, most of the other joint venture brands have declined. In addition, in the field of commercial vehicles, Dongfeng sold 698,500 units in the whole year, which was about 30,000 units less than last year. It can be said that this is the main reason for the year-on-year decline in sales of Dongfeng Group last year.
The decline in sales of joint venture brands does not mean that the sales of joint venture brands are not important. In fact, the sales of passenger cars of the joint venture brand are about 4 times that of the passenger cars of the independent brands, which shows the importance of the joint venture brands of dongfeng group.
As for why some of Dongfeng Group's joint venture brands have declined, it is likely that it is because of chip problems, coupled with the current market's main electrification and intelligence, and the performance of Dongfeng Group's joint venture brands in these two major areas is not eye-catching, and there will be some disadvantages. Therefore, how Dongfeng Group will lay out the joint venture brand this year will become the key.
From the perspective of last year's layout, Dongfeng Group strategically promoted the "Oriental Wind Rise" plan, built a "one main and two wings" business pattern, and formulated three "one million" targets - by 2025, the sales of commercial vehicles, autonomous passenger cars and new energy vehicles will reach 1 million units.
The three "one million" targets have shown where Dongfeng Group focused on last year. At present, we can also see some results, for example, some of its independent brands such as Dongfeng Fengshen achieved a year-on-year increase of 73%, Dongfeng Fengxing achieved a year-on-year increase of 26.8% and so on. But how easy is the sales target of 1 million vehicles? It's hard to achieve without a breakthrough.
In the field of commercial vehicles, Dongfeng has built the "Longqing" power brand, covering the full-sequence product architecture of commercial vehicles from 5-16L, and the thermal efficiency of the C15TDR engine has been further improved to 43%; and the hydrogen fuel commercial vehicle has been industrialized.
At the same time, in the field of new energy, Dongfeng currently has large-scale all-in-one electric drive assembly, flat line motor and other production capabilities; has created a native new energy exclusive ESSA modular architecture, developed a central centralized + SOA electronic and electrical architecture, and completed the development of 50kW, 80kW, 120kW fuel cell systems and so on.
In addition, Dongfeng has formed a product layout covering the economy, medium and high-end, and achieved full coverage of the mainstream new energy vehicle market. Among them, Dongfeng's high-end electric brand, Lantu Automobile, delivered a total of 6,791 vehicles in 2021; in December, it delivered 3,330 vehicles, an increase of 192% month-on-month, and the growth rate was very rapid.
As the last straw of Dongfeng, Lantu's acceleration in the field of new energy has obviously given Dongfeng a shot of tranquilizer. It is believed that with the improvement of technology and products in the field of new energy, Dongfeng will usher in a good market performance in the field of new energy.
Auto Network Review: After the "big ups and downs", it is more important to think about how to move forward
The rise of the autonomous plate is the surprise of Dongfeng last year, of course, this is also expected, after all, Dongfeng invested a lot of thought in the autonomous plate last year. However, its joint venture brands still have a downward trend last year, and even Dongfeng Nissan, which has been singing all the way, was only basically on the same level as in 2020 last year. The decline of Dongfeng Honda and Dongfeng Yueda Kia is in contrast to the growth of independent brands.
Such a year of ups and downs, I believe that Dongfeng is not easy, but 2021 has passed, how to balance the layout and development of various sections this year, is the necessary topic that Dongfeng has to do at present. As for what will Dongfeng Group do this year? We'll see what happens.