According to the news of the Observer Network, on January 12, Hengchi Automobile officially released the official off-line promotional video of Hengchi 5, which showed the car and the production status of the factory.
However, the capital market does not seem to buy it, after the release of the news, Evergrande Automobile's stock price only rose slightly by 3.33% on January 12, closing at HK$4.03, opening high and going low on the 13th, as of noon at HK$3.91, down 2.98%.
If investing in car companies is a test of Evergrande's unfamiliar automobile field, it is a pity that Evergrande's creditors do not want to rely on hengchi's "big backer", and the two are gradually drifting apart, as can be seen from the continuous decline in Evergrande Automobile's stock price. However, it has been revealed that Evergrande seems to be fighting with the leader of the "ultra-low price tide brand" recently.
With the popularity of the sharing economy in the past two years, as an e-commerce platform that relies on the social e-commerce concept of "shoes to wear and not to fry, do not do leeks" to detonate the WeChat circle of friends, even if the Gucci and Nike, which have been speculated to more than 10,000 on the market, are less than 200 in the leading tide, and even manufacturers are directly exposed on the platform, this novel e-commerce model may be taken for granted by the endangered Evergrande.
Speaking of automobiles, it is reported that Hengchi 5 is the first model launched by Evergrande Automobile, and in November last year, Hengchi 5 LX has appeared in the Ministry of Industry and Information Technology.
According to evergrande automobile's previously disclosed planning, Hengchi 5 positioning A-class SUV, priced at less than 200,000 yuan, is the lowest positioning and cheapest model among the 9 models of Hengchi Automobile, compared with Audi Q3, BMW X1 and other models. NEDC has a range of more than 700 km.
According to the data declared by the Ministry of Industry and Information Technology, the length, width and height dimensions of the car are 4725mm* 1925mm * 1688mm, the wheelbase is 2780mm, the maximum speed is 180km/h, the engine is TZ210XS051 of United Automotive Electronics Co., Ltd., the peak power is 150kw, and the rated power is 60kW. However, according to previous media reports, the first car of Hengchi 5 was successfully rolled off the production line on December 30 last year, and Evergrande Automobile plans to hold the first car off the production line ceremony in early January 2022.
To be honest, when Evergrande's car is finally built, many people will feel that Evergrande will not come this time, but we see that the capital market actually did not particularly buy it, many people will begin to wonder, Evergrande finally built the car, why the capital market does not seem to buy, Hengchi built the car, Evergrande still has no hope?
First of all, to really see Evergrande car manufacturing at present finally has progress, the biggest feeling is that it is really not easy, after so many years of efforts, Evergrande can be said to be full of energy, want to make a difference in the new energy automobile industry, but after all, Rome is not built in a day, Evergrande to do this, it can be said that it took a lot of effort, but finally Evergrande's car has been built, from the current point of view can build a car, which represents Evergrande, there have been some breakthroughs, Although this breakthrough may have a relatively long time distance from Evergrande's full profitability, at least from the current point of view, evergrande has built a car this thing is already very difficult, which can also be seen that Evergrande is actually very hard to solve the problem after the problem.
Secondly, let's look at why the capital market did not pay for Evergrande's car manufacturing, in fact, the reason is very simple, the main reason is that although Evergrande has built the car, but the capital market is very realistic, the current capital market is not the capital market of the year to provide a dream to give you a state of super high market value, now the biggest feature of the capital market is very practical, you can make money out of the car, this may be the most critical thing. If you can't make money, your car may not be as good as imagined, after all, the current new energy automobile enterprises have been very much, for Evergrande belongs to more than you one more, less than you a lot of state, Evergrande unless you can use their own performance to prove to the market that they have built new energy vehicles, the people are very agreeable, everyone is very paying, only in such a situation, may be able to get the real trust of the capital market.
Third, for the current Evergrande, although the car is a good signal, but for the entire market, there are still many things that need to be done, because the car is built to be able to sell the car well or there is a very large distance, Evergrande may have a relatively long distance from this distance, after all, the car is an aspect and perfect sales network, as for the marketing system finally won the recognition of the market, this is still a lot of steps to go, Evergrande can only say that it has completed a small step, Whether the second pillar of Evergrande can be formed through the automobile industry in the future, or even to save Evergrande, the current crisis may be unknown.