Looking at the development of the domestic auto market, Volkswagen clearly occupies a pivotal position, with a number of best-selling models, including Langyi, Sagittarius, Tiguan L, etc. are among the leaders in the market segment. Although the sales performance of the brand is indeed very strong, the corresponding pressure is also greater, especially as more young consumers pour into the car market, what they like and need, I believe that Volkswagen is also studying the subject.
The youthful development of the automobile consumer market is not good news for Volkswagen, after all, as far as volkswagen's hot models in the Chinese market are concerned, they do not belong to the type with a strong youthful style, especially the highest-selling Volkswagen Langyi, the overall style is relatively moderate, suitable for a wider range of household groups, so for young consumers who pursue personalization, Langyi's attractiveness is obviously limited.
(Current SAIC Volkswagen Lingdu)
At this time, the breakthrough will inevitably require Volkswagen to create more models specifically for young consumers in order to accurately meet the preferences of young consumers, so the sports car is a good breakthrough. In the past 2021, the listing of sports cars such as the new Civic and Trumpchi Shadow Leopard has indeed gained good attention, and now there is the arrival of new models such as Changan UNI-V, the sports car market is already very lively, and the new Volkswagen Lingdu, which will be released on January 17, will obviously shoulder this heavy responsibility.
(New Generation Lingdu)
In fact, when SAIC Volkswagen launched Lingdu before, it was positioned as a "luxury wide-body coupe", and it is obvious that the arrival of Lingdu is for young consumers. However, with the emergence of competitors in an endless stream, Lingdu's own model upgrade is also relatively weak, so the market competitiveness is not ideal, the market performance is not as expected, obviously young consumers for Lingdu's attention is not high. And this time will finally usher in a replacement upgrade, Lingdu is obviously also prepared, after all, from the previously exposed declaration map, it is even difficult for us to associate this new car with Lingdu.
The most eye-catching part of the new Lingdu this time must be its styling style, which is completely different from the Lingdu style that was previously on sale, and even the style of the cars currently on sale by Volkswagen is completely different, which is indeed eye-catching. This new Lingdu will adopt a new design language, the front face with a through-line light strip to connect the starting logo and the two sides of the headlight group, below is a large area of the lower grille, the entire front face presents a sports car style.
I have to say that this kind of front face that looks like a "grinning smile" does have a magical charm, which is naturally a challenge for Volkswagen, which has a moderate style in the past, and I don't know how young consumers think of the front face of the new Lingdu?
The side of the body will still maintain the posture of the sports car, and the roof line will smoothly transition to the rear of the car, forming a bold slipback shape. As for the rear of the car, the popular through-type taillight group is adopted, and the area of the taillight group is not small, I believe that the lighting effect will be very eye-catching, further enhance the recognition of the new Lingdu.
It is worth mentioning that this new Lingdu will be equipped with a borderless door, which is a rare configuration in the same level, and it seems that it will belong to a "killer skill" of the new car, adding more sports car style to its appearance and fully highlighting the temperament of sports cars.
In terms of body size, the length, width and height of the new Lingdu are 4784/1831/1469mm, and the wheelbase reaches 2731mm, which will be fully upgraded compared to the current model, especially the length, height and wheelbase upgrades. Thanks to this, the exterior shape of the new car will be more slender and agile, and the interior space will be more outstanding, which will have obvious advantages in the same level of models, and can also cater to the domestic consumers' love for large spaces, bringing a more comfortable and calm travel experience.
In terms of interior, the new Lingdu will also be a big change, the central control screen and the full LCD instrument using a connected design, which is also a very popular interior style, the interior of the technology atmosphere instantly full, with the through-type air conditioning outlet, flat-bottom steering wheel, and a new style of gear shift mechanism, to create a more youthful style for the interior, I believe young consumers will be very interested.
In terms of power, judging from the tail mark of the 280TSI, the new Lingdu may continue to be equipped with a 1.4T turbocharged engine, with a maximum power of up to 150 horsepower, and the transmission system should match a 7-speed dual-clutch transmission. Although compared with the same level of sports cars, this power system does not have an advantage in the book parameters, but it has been tested by the market before, and it can maintain reliable power performance, which is not a bad thing for the new Lingdu.
At present, the specific configuration information about the new Lingdu is not clear, but the appearance and interior shape is already clear, regardless of the level of appearance, this new Lingdu did spend a lot of thought, but also fully demonstrated Volkswagen's determination to develop a young market. It is believed that after the future listing of the new Lingdu, it will inevitably have an impact on the sports car market, as for the strength of this impact, it depends on whether consumers recognize it, at least it is worth looking forward to.