With Alexis Sanchez, Inter beat Juventus 2-1 in the Italian Super Cup to win their first title of 2022. With its excellent performances in recent seasons, Inter's commercial attractiveness and brand value are constantly improving, and despite the impact of the epidemic, Inter's overall value has maintained a momentum of growth.
Last year, KPMG, a well-known auditor, released its club value rankings 2021, and inter soared 120% compared to five years ago, ranking second in Europe in terms of growth rate. It was also the third consecutive year that they had ranked in the top three growth rates for five years. In the context of the outbreak of the epidemic, European football has suffered a major impact, and the total value of the top 32 clubs has dropped by 15%, but Inter still adopts a sustainable development strategy in such a situation, not only maintaining stable value growth in the cold winter, but also ensuring the team's competitive performance. The fiery state of winning the Super Cup and winning eight consecutive league games is proof of this.
After regaining the Serie A title at the end of last season, Inter Milan's brand value has been rising and its commercial appeal has continued to grow. In November last year, Inter signed a new sponsorship agreement with the French luxury company Mengke, which is another blockbuster partner after Inter won the championship, after Digitalbits and other companies have also reached high sponsorship agreements with Inter, which has further improved Inter's commercial revenue and confirmed Inter's value in the global sports sponsorship market.
At Inter Milan's annual general meeting of shareholders in October last year, Club President Zhang Kangyang said: "At the corporate business level, we have locked in some important cooperation at the beginning of the season, which is enough to prove that Inter Milan's international appeal as a global brand and innovation platform is growing. At the Dubai World Expo, Inter general manager Antonello also talked about the value of Inter, he said: "Despite the impact of the epidemic, the emergence of Lenovo, Socios and DigitalBits has brought our shirt sponsorship to an all-time high. "By launching a new club logo and expanding in entertainment sectors such as esports, Inter's brand is no longer limited to football, but has expanded to the entire entertainment sector, which has also allowed them to attract more investment partners.
Not only that, in the Champions League, China's rice has also successfully qualified, is expected to achieve more than 60 million euros in revenue, and entering the Champions League knockout rounds has also increased Inter's commercial attractiveness again, and the breakthrough of competitive performance has brought about the subsequent increase in brand value. It is foreseeable that the outstanding performance in recent seasons will make Inter attract more sponsors and partners in the future.
Not long ago, Inter just announced plans for the construction of a new stadium, which is expected to be completed in 2027. According to media reports, after the completion of the stadium, Inter Milan will earn an additional 80 million euros a year. Moreover, the new stadium will not only bring simple cash flow, but also add important weight to Inter's commercial value and brand value, when Inter's overall value will usher in a further leap forward.