You know, in the automotive field, there is also a hierarchy, and in the field of second-tier luxury cars in 2021, the domestic red flag has successfully climbed to the first position in sales. It is worth noting that as early as the 80s, the company was also ordered to stop production. So, how did the company achieve what it is today?
In recent years, domestic cars have been rising and have been loved by many entrepreneurs, just like Wanda's boss Wang Jianlin once bought a domestic red flag, and even asked the company's top management to also drive the brand's cars.
Moreover, the development speed of hongqi in recent years is also relatively fast. Not only in four years, the growth rate reached 63 times, but also became the first sales of second-tier luxury cars, surpassing Cadillac by 53,900 units.
Specifically, in the whole year of 2021, Hongqi's sales exceeded 300,000. Although cadillac's sales in the whole year have not yet been announced, in January-November 2021, the company's sales volume was 214562, it is worth noting that in the same time period, the sales of domestic Hongqi were 261400 vehicles.
That is to say, from January to November 2021, Hongqi surpassed Cadillac by 53,900 vehicles, and in this data, Cadillac also had certain difficulties in surpassing Hongqi in December. You know, in December, this domestic brand also set a record for the highest sales volume in a single month, reaching 40,000 vehicles.
It is worth noting that Cadillac is second-tier luxury car sales second only to Hongqi, which can also be said that Hongqi has become the first sales of second-tier luxury cars.
So, what advantages did the company rely on to achieve this result?
In fact, it is mainly because the car company got rid of the imitation of the car manufacturing method and began to design its own car. Specifically, in the 1950s, the company built cars in a way that imitated and added Chinese elements. The first car it built was based on the French Simca Vedette.
Although the company's design of the car is full of Chinese elements, it still can't change the fact that its high imitation. In addition, the cost of building such a car is relatively high, but because of the low sales volume, the company was required to stop production in the 1980s. The data shows that during this period, the sales volume of the car company was only 1540 vehicles.
It wasn't until the 1990s, when the company resumed production, that they realized that imitation would not achieve outstanding results, so they began to change their thinking and design their own cars, while also reducing the price.
Finally, in 2018, the company's sales rose, reaching 33,000 units in that year, a 600% increase compared to 2017. In 2019, the company continued to exert its efforts, with sales exceeding 100,000 units, an increase of 200% compared with the previous year. Subsequently, Hongqi's sales continued to grow at a rate of 100,000 sales per year, reaching 300,000 by 2021, successfully creating a miracle of 63 times growth.
It is worth noting that after the company's sales continued to grow, the number of its users also exceeded 600,000. You know, the accumulation of user volume is more important for which field, because in this way, the number of people buying back the company's cars will increase, and its sales can continue to rise.
From the third-line echelon in the automotive field, Hongqi has successfully squeezed into the second-tier luxury car, and then to the first place in this field, its development and progress are relatively large. At the same time, for the company, in the future, it can work hard to the first-line luxury car on the basis of consolidating this position.
However, for the car company, there are still some deficiencies. First of all, in terms of car manufacturing, as a rising star of independent research and development, compared with other car companies in the same industry, there are still many places that need to be changed.
Secondly, there is the sales volume. Although the company now has good sales, its cars are relatively low in terms of price, especially in high-volume cars. Judging from the data, the Hongqi H5 is a best-selling model of the brand, with a starting price of only 150,000 yuan and the highest price of only 200,000 yuan.
It should be known that the company is positioned at the high end in this field, but the current hot-selling car models are around 200,000 yuan, which does not match its positioning. Therefore, the company still has certain challenges in creating high-end hot models.