Why doesn't anyone care about oil prices now?

Pick up the car

2024-06-14 22:11Published in Henan

The discussion about oil prices on the Internet is getting hotter day by day, in fact, in my opinion, this is a good thing.

The Federation of Passenger Cars estimates that the sales of electrified products will account for about 47% in May, and if you count some of the "blue brand hybrids", then this market pattern will show a tearing pattern of 50%.

In other words, in May, only 50% of the people who bought pure fuel vehicles were left.

The other 50% of consumers either choose pure electric vehicles or hybrid products of oil + electricity, so there are many fewer people who care about oil prices than before.

Why?

Although fuel vehicles are still the dominant position in terms of absolute ownership, the crazy growth rate of electrification has formed a new issue in the market: choosing new energy or choosing oil vehicles has become a new era of discussion.

In other words, for many people, it is more meaningful to discuss the new life scenarios brought about by electrification than to discuss the rise in oil prices from 7 yuan 2 to 7 yuan 6.

In fact, we have also analyzed before that the price of oil rises by one dollar, in fact, it will not cause too much interference for users, it is nothing more than that the fuel price is high and you drive less, or the accelerator pedal is lighter, and it is more about the convergence of emotions when driving.

Just do the math.

A 100-kilometer 8L fuel truck, running 10,000 kilometers a year, consumes 800L of fuel every year, and the price of each liter of fuel rises by one dollar, and it costs an extra 800 yuan a year.

I believe that the cost of the 800 yuan oil price increase will not have much financial pressure for many people, and it can only be regarded as an additional expenditure at most, after all, the daily waste of expenses is far more than this.

More and more people understand this truth, so they no longer care about the direct impact of the rise and fall of oil prices, because there is no direct impact on it.

What's more, in today's era of electrification, oil prices are even less important, in 50% of electrified consumers, there are a large number of consumers who buy pure electric vehicles, that is, consumers who are now entering the game, and these 25% of consumers can say goodbye to gas stations completely.

The other 25% is a hybrid model, 100 kilometers of fuel consumption is only about 4L, the first 100km can also use pure electric driving, fuel consumption, 10,000 kilometers per year can reach 300L is already very good, compared with traditional fuel vehicles, the saving rate is about 60%.

Whether the price of oil is high or not naturally does not matter.

At present, the development of passenger cars is towards intelligence and automation, and how to make a car more convenient, more comfortable, more intelligent and safer, which is more attractive than the previous traditional fuel vehicles.

In particular, the post-95 and post-00 consumers began to enter the game, their world is intelligent, technology, a traditional sense of the oil car, obviously can not attract them, this is also the last six months, electrification, intelligent penetration rate of the core key by leaps and bounds, the new consumer into the game, the old school of internal combustion engine + gearbox power structure, can not meet the core demands of users.

Talking about oil prices is actually talking about recent demands, but the current consumer demands have changed, and more people are concerned about whether this car can provide a better entertainment experience.

Enterprises are also transforming to intelligence and electrification, and the fuel consumption of new products is not high.

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