Pay attention to the hot spots in the automotive circle that I shared with you for the first time
At the beginning of the new year, the rise of the "speed of light" Jietu held the first brand night event of 2022, and from the action point of view, the speed of Jietu seemed to be faster than the name suggested.
On January 10th, China's first Travel + Conference & Jietu Automobile Brand Night with the theme of "Our New Journey" was shockingly opened in Fuzhou. In this brand night event, Jietu Automobile released a new product strategic plan, not only that, as the pioneer of the "travel +" market segment, Jietu also interpreted the upgraded "travel +" strategy from the brand, product and marketing dimensions. What is more surprising is that at the event site, Jietu also officially unveiled a concept car code-named Jietu T-X, which shows from various indications that this year's Jietu has been different from the past, and its continuous release of strong attack signals indicates that Jietu Automobile is going to start to accelerate a big job.
So, what blockbuster "bombs" did Jetway Auto put in this brand night event? Let's take a look at it together!
It is expected to be 200,000 vehicles in 2022 and strive to exceed one million vehicles in 2026
I believe that people familiar with Jietu know that Jietu is not one of those "noble sons" born with a golden spoon, before the official establishment in 2018, Chery Group was in a low period, and the sale of control of the two sub-brands of Kaiyi and Qoros Automobile made Chery controversial.
In this context, although Jietu does not appear as a new brand image, it still faces a steady stream of questions from the market to some extent. At the same time, at that time, Jietu also coincided with the first "cold" of the overall consumption environment of China's auto market in 28 years, and the market entered a historical node of negative growth for the first time.
Under the generally unoptimistic questioning, it is difficult to create a miracle no matter how to look at the shortcut. Therefore, when Jietu became the most eye-catching dark horse in the car market in 2018 with a new face and innovative positioning of "travel +", the market was still shocked and unexpected.
For the shock and surprise of the market, in fact, it is the shortcut to "break through" with the speed of "only fast and not broken". From the brand release in January 2018, to the official listing of the first model of Jietu X70 in August, and then to the listing of the second car Jietu X70S in November, Jietu sold more than 40,000 vehicles in 4 months... And that's not fast, by January 2019, the third model will be launched. From the first car to the market, it took only 10 months, and the sales exceeded 100,000+. On average, each month, Jietu products have reached a sales rate of 10,000 units.
As a non-independent brand, such achievements are almost more prominent than the performance of some group independent brands. By 2020, the annual sales of Jietu Automobile have reached 126595 vehicles; and what is even more surprising is that in the past 2021, the cumulative sales of Jietu Automobile in the whole year have reached 154077 vehicles, an increase of 17.9% year-on-year, and the sales volume has exceeded 10,000 for 12 consecutive months. As of the end of December 2021, the cumulative sales volume of Jetway Automobile has reached 463814 units, and the development momentum is strong.
It has to be said that Jietu Automobile aims at the differentiated positioning of unique market segments, innovatively proposes the "travel +" strategy, and meets the ever-increasing travel needs of users through the ecological layout of the whole travel industry chain that combines people, cars and scenes, and also creates the first independent cutting-edge SUV brand with sales of 460,000+ units in 40 months, becoming a 'new force' in traditional car brands.
Of course, after the process of acceleration and then acceleration, Jietu Automobile obviously can no longer meet the current "speed", for this reason, at the brand night scene, Jietu Automobile put forward a higher sales target, that is, it is expected to reach 200,000 sales in 2022. By 2026, Jetway will strive to cross the annual sales mark of 1 million vehicles.
I have to say that from the current market performance of Jietu Automobile, the hope of completing these goals is still great. However, achieving these goals still requires more products and services and marketing support, especially the "Travel +" strategy, because this is the positioning of Jietu and one of the reasons for its current success. So, in order to accomplish these goals, what does Jetway Do next?
Empathizing with the times, the "Travel +" ecosystem has fully entered the 2.0 stage
At the scene of the brand night event, Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center, said that the "travel +" ecosystem will fully enter the 2.0 stage, from building a travel unit combination to building a travel ecological combination. Construct a "travel +" travel ecology in the three directions of people, vehicles and scenes, interact with each other, define each other, and realize continuous optimization iteration and virtuous circle.
Li Xueyong, deputy general manager of Jietu Automobile and general manager of the marketing center
"Jietu Auto will continue to uphold the user-centered 'three most' marketing concept, understand users at the level of brand co-creation, product co-creation, and ecological co-creation, get close to users at the online and offline levels, and delight users at the pre-sales and after-sales levels; establish a user operation communication mechanism by 100% directly facing users, 100% direct users, and 100% user direct evaluation; and create a branded, organized, positioned, and contented user operation pattern around new media platforms such as Jietu Auto APP, Douyin, Official Micro, and Guanbo."
Up to now, the number of Jietu APP users has reached 340,000, nearly 200 travel peripheral products, sales of 1 million + pieces, the cumulative holding of 1800+ travel experience activities, more than 100,000 + people experience, covering more than 20 provinces, more than 100 cities, through novel and interesting activities, so that "Jietu users" become "users' shortcuts". Among them, "Peer- Damei China" upgrades the one-time car purchase of the traditional automotive industry to an in-depth travel experience, and innovates the "Lushu Co-creation Plan" to create the first brand of self-driving tour with users.
Indeed, from the first day of the brand's birth, Jetway has played the banner of "Travel +". The first car Jietu X70 was listed, and Jietu cooperated with travel agencies such as "Walking All Over China", Fantawild, Ctrip, Tuju Camping, etc., basically covering a complete travel "ecosystem".
Now, Jietu Automobile's "Travel +" ecosystem will continue to expand. Jietu Automobile integrates the resources of the well-known domestic tourism industry, and through cooperation with enterprises or scenic spots such as Tuju Camping, Qunar, Pathfinder, Hongxing Erke, Inner Mongolia Keshketeng Banner, Ningxia Shapotou Scenic Spot, etc., covers the three major ecosystems of travel, consumption and leisure, and provides users with high-quality and upgraded value-added rights, positive interaction and interesting experience. I have to say that on the way to creating an ecosystem culture, there are countless fans in the Jietu circle. At present, Jietu Automobile has built 80 "Travel +" ecological alliance units, and according to the plan, it will be expanded to 100+ in 2022.
Officially opened the 4+3+N product layout, and the Jietu T-X concept car made a stunning appearance
At the scene of the brand night event, Jietu also put forward its own product planning for the future. At the same time, it also officially released the layout of X, T, P, V four major product sequences, respectively, mainly SUVs, hardcore off-road, hard pickup trucks, MPV models.
With the release of the new "Travel +" product strategic planning, it also marks the official opening of the "4+3+N product matrix" era of Jietu Automobile, namely SUV series (Jietu X-1, Jietu X-2, Jietu X70, Jietu X90), cross-border series (Jietu Hardcore Off-road, Jietu Hardcore Pickup Truck, Jietu MPV), Hybrid Series (all series of products synchronous planning hybrid and living space series).
In addition, Jetto also brought us another surprise, and this surprise is the debut of a concept car. At the event of the Jietu Automobile Brand Night, Jietu Automobile brought a new hardcore SUV concept car T-X. As a new SUV model created by Jietu Automobile, the new car is based on the Kunlun architecture as the Jietu Dasheng. It is worth noting that at the scene of this brand night event, Jietu Automobile also debuted the Kunlun architecture, which is an important achievement of Jietu Automobile's intelligent empowerment of "Travel +". Kunlun architecture is combined with Chery Group platform architecture and "travel +" positioning to create, support 5G intelligent driving iterative capabilities, the use of industry-leading central computer and Gigabit Ethernet, with high computing, high bandwidth, high security industry-leading at the same time, but also "travel +" intelligent ecology to provide standard expansion of the port, can self-evolution, connect unlimited possible travel scene needs, can be called super brain wisdom cockpit.
In addition, according to the planning of Jietu Automobile, in the future, the product sequence will also launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., with vehicle lengths ranging from 4.6-5.1 meters, covering the price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers. It is believed that it will surely attract countless attention in the market at that time, and may also become a new dark horse product sequence in the history of Jietu development.
In addition, the T product series will include 1.0T, 2.0T, 3.0T fuel version and hybrid, pure electric and other options in terms of power, at the same time, the use of four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive version, the body also includes two kinds of body structure, load-bearing or non-load-bearing. According to the plan, the first model of the T product series, the T-1, will be launched in 2023. Based on the strong extensibility of the intelligent architecture of the T product sequence, the same platform pickup truck models will also be launched in the future.
Write at the end:
At the Jietu Automobile Brand Night event, in addition to seeing the strong attack signal continuously released by Jietu Automobile, we also saw the sincerity of Jietu Automobile, which not only showed the new product strategic planning, new models and upgraded "travel +" strategy, but also more concerns about users. Of course, whether the speed of Jietu will continue in the future or not, we still need to wait and see!
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