In the early years, with the rapid development of China's automobile market, Beijing Hyundai, with the advantage of "high cost performance", once created million sales for four consecutive years. However, in recent years, the entire auto market can be described as turbulent, the subversion of the new four modernizations, the impact of the epidemic, and the cold winter of the industry that has continued since 2018 have intensified the reshuffle of the market pattern and the change of the new and old orders.
At this time, Beijing Hyundai let us see the core technical forces hidden behind high value and high cost performance, such as the third-generation i-GMP platform, the world's first fourth-generation CVVD engine technology, HyundaiSmartSense "intellectual-mental integration" system, etc., one after another "technology cards" are loud and sound, and link the current consumer demand.
Beijing Hyundai L2+ level automatic driving can be called "the strongest in its class"
In fact, when it comes to technology, Hyundai Group, a global car giant, is not afraid at all, it has a complete research and development system, such as vehicle manufacturing platform, engine, gearbox, chassis process, etc. are all self-sufficient, and enjoy a good reputation in the world.
As one of the most advanced vehicle manufacturers in the world's automotive intelligent technology, Hyundai Motor has become one of the world's top five car companies and the top 40 brands in just 50 years, among which, what helps Hyundai Achieve Rapid Development is the continuous introduction of automotive innovation technology.
Thanks to Hyundai Motor's advanced and forward-looking nature in the field of automatic driving, Hyundai Motor has gradually added a number of intelligent driver assistance systems to the mass production models, aiming to comprehensively solve the user's driving safety hazards from both active and passive aspects. Hyundai Motor has completed the L0 and L1 level autopilot programs as early as 2010 and 2013, and will begin to fully popularize integrated autonomous driving technology in various road environments, including highways and urban centers, starting in 2020.
▲ The seventh generation of Elantra
▲Brand new name map
▲ Fifth generation Tucson L
Adhering to Hyundai Motor's profound technical reserves, Beijing Hyundai has completed the introduction and launch of a number of intelligent driver assistance systems as early as 2016. In the past 2021, as the "backbone" of Beijing Hyundai - the seventh generation Elantra, the new Mingtu, the fifth generation Of Tucson L and Kustu, in terms of intelligent driving assistance systems, they are equipped with the industry-leading HyundaiSmartSense "Wisdom and Heart"system, with the most 24 ADAS configurations in the same level, including the FCA-JT front collision assist - intersectional road counter-vehicle, BCA blind zone collision assistance, SEW safe exit reminder, RCCA rear cross collision assist, DRM rear image display system, BVM blind spot display system, SVM360 ° panoramic image, etc., have reached L2+ level automatic driving, which greatly improves driving safety and also brings a new scientific and technological experience to the new generation of people.
Different from other car companies that pay more attention to driving safety, Beijing Hyundai's intelligent driving assistance system equipped with the seventh generation of Elantra, the new mingtu, the fifth generation of Tucson L and Kustu not only comprehensively protects the safety hazards of driving safety, but also carefully adopts a number of unique functions of the same level to provide thoughtful and comprehensive protection for the safety of passengers and users getting on and off the car.
First of all, in terms of more reassuring occupant protection, the seventh generation Elantra, the new name map, the fifth generation Tucson L, and Kus tu are equipped with THE SEW safe car warning function, which can remind the driver in time through the vehicle alarm system, avoid the danger that occurs when the user gets off the car by not paying attention to the side and rear, and effectively prevents the safety hazard caused by the accidental injury of the door. The application of ROA rear passenger reminder function can effectively avoid the danger of the rear passenger being forgotten in the car, when the system detects that there are passengers (infants) left in the rear seat, it will remind the driver in time through the dashboard, vehicle alarm, SMS notification and other ways.
During congested morning and evening rush hours, road conditions are often very complex. Novice drivers who are a little careless often cause unnecessary trouble. The FCW Forward Collision Warning and FCA Forward Collision Avoidance Assist features of the 7th Generation Elantra, the new Mingtu and the 5th Generation Tucson L can detect vehicles, bicycles and pedestrians in front of them at any time during the journey with the on-board detection radar around the body, and intelligently assess potential collision hazards. When a collision is predicted, the vehicle can immediately warn the driver and actively assist the brake stop, prevent the danger from occurring, and fully ensure driving safety.
In terms of parking safety protection, the RCCA rear cross collision early warning braking system can identify vehicles approaching on both sides of the rear when the user leaves the parking space, timely remind and brake, and reduce unnecessary collisions when leaving the warehouse. DrM rear image display function, you can display the rear image on the central control screen when the vehicle is parked/driving. When there are passengers in the rear of the vehicle or the trunk is loaded with higher cargo, in order to avoid the rear field of vision being blocked, the rear side radar of the vehicle is used for monitoring, and the image is projected to the central control screen in real time. Without looking up, you can understand the rear car situation in real time and avoid the occurrence of rear-end accidents.
After entering the high-speed section, the driver only needs to open the NSCC based on the navigation intelligent cruise control function, set the maximum speed in advance, and the vehicle can automatically identify the interval speed camera, speed limit road signs and other signs, and cruise according to the prescribed speed limit. When driving to the corner, the vehicle can also confirm the corner angle and reduce the reasonable deceleration according to the navigation, and with the HDA Highway Driver Assistance and LFA Lane Following Assist System, it can ensure that the vehicle can always maintain the distance from the car in front of the car when following the car, which can alleviate the fatigue caused by the driver's long-term driving to the greatest extent. The DAW driver attention warning function can further provide three-dimensional protection for the driver, making driving more worry-free.
With leading technology Beijing Hyundai offers a new car experience for motorists
In the torrent of automotive intelligent transformation, cutting-edge technology and high-quality products are the foundation of enterprises, and open attitude and strong partners are the boosters for enterprises to move forward. As early as 2014, Beijing Hyundai established a strategic partnership with Baidu to actively respond to the needs and changes in the Chinese automotive market.
In 2015, Beijing Hyundai took the lead in installing the in-vehicle intelligent interconnection system "Baidu CarLife" on the new Tucson. Since 2018, Hyundai Motor has maintained a stable cooperative relationship with Baidu in four major areas, including intelligent vehicle connection services, speech recognition, on-board AI robot research and development, and Internet of Things services, and made comprehensive efforts to "free users' hands".
At Baidu Apollo Park in 2021, Beijing Hyundai comprehensively demonstrated the latest technological achievements of the third-generation intelligent networking system it cooperated with Baidu. The third generation of intelligent network system is an intelligent network system developed by Beijing Hyundai and Baidu strategic cooperation, pre-installed QQ music, Baidu map, listening companions and other common app, integrating Dueros intelligent voice interaction function, car home mutual control, BLE Bluetooth key sharing and mobile phone remote control car and other functions.
Specifically, the DurOS intelligent speech interaction function of the third-generation intelligent network system has strong language recognition and is more flexible, and it can easily realize the requirements with only a simple scenario-based command. At the same time, users can achieve a variety of functions through "one instruction". The high recognition of the language recognition function and the accuracy of the execution are excellent in the industry.
In addition, users can also control smart home appliances in the car through the mutual control function of the car, or control the vehicle through a small speaker at home, and easily achieve multi-space linkage. BLE Bluetooth key function allows users to go out without taking the key, the mobile phone can control the car lock, start the vehicle through Bluetooth matching, and can share the key password with family and friends, so that the user can use the vehicle more conveniently.
Compared with other intelligent network systems in the industry, in addition to the comprehensive optimization of the voice control mentioned earlier, Yu Chunhui of the Product Development Management Department of Beijing Modern Technology Center pointed out in an interview with the media that in terms of hardware, Beijing Hyundai's third-generation intelligent network system has also made improvements, such as the hardware of car and machine products, screens, chips and the entire hardware architecture have chosen the mainstream market and products with advanced technology.
Write at the end:
Ensuring passenger safety in an all-round way with powerful black technology is the perfect embodiment of the most cutting-edge intelligent technology of modern automobiles. It can sit in the third position of global car sales in 2021, and it is impossible to rely only on the "cost performance" strategy. Therefore, in the period of industry change, Beijing Hyundai no longer overemphasizes the "cost performance" label, but waving the banner of "technological modernization" in an attempt to break its own stereotypes in the minds of consumers.
Of course, as far as my personal feeling is concerned, under the banner of "technological modernization", Beijing Hyundai's products are still full of sincerity, and they are expected to give more than the competitors of the same level, and the "cost performance" at this time will play a positive and positive role.