The year is approaching, for the workers, in addition to the year-end award in their hearts, the most anticipated is undoubtedly the prize of the company's annual meeting. Not long ago, a "2022 Game Company Annual Meeting Prize List" circulated on the Internet has aroused heated attention and discussion in the industry.
As early as the beginning of last year, there was a "Spring Festival welfare" dispute between game companies, and the degree of inner volume in the Shanghai game circle was particularly prominent. This year, they have once again opened an "arms race" of year-end benefits, from popular electronic devices, to game consoles, to luxury jewelry handbags, JD shopping cards, and everything can be said.
Among them, the most eye-catching is undoubtedly the annual meeting list of "Brute Network", one of the developers of "Blue Route". This is because on the one hand, they used the skin of the popular character in "Blue Route", the oath of the Wren (DaFeng), as a background picture, which not only attracted everyone's attention, but also highlighted the unique cultural attributes of the two-dimensional company.
On the other hand, their prizes can be said to be the most "volume". In addition to the common prizes mentioned earlier, Brute Chi will also give away a "Tesla Model Y" at the annual meeting! At the current market price, the cost of this prize is close to 300,000 yuan, even in the generous Shanghai game circle, such a prize is quite rare.
But compared with the "high-profile" annual meeting prizes, they are very "low-key" and have rarely appeared in public. The industry's reports on "Wild Tweet" are more stuck in 2018, when the "Blue Route" developed by them and Yongshi Network set a number of records for domestic two-dimensional games, and still maintain a huge influence in the hearts of players.
On the one hand is the high-profile and arrogant prize list, on the other hand is the low-key and mysterious company image, the contrast between the two, I believe that many people like me, in their hearts can not help but have a question: what kind of company is Brute?
01
In the eyes of the industry: a veteran of the two-dimensional track for seven years
For the game industry, the most eye-catching impression label on the wild tweet is undoubtedly one of the main developers of "Blue Route". The game's outstanding performance at home and abroad pushed Brute To become one of the most eye-catching dark horse manufacturers in the two-dimensional track at that time.
In the past 2021, the "Blue Route" that has been online for four years has not shown a downward trend, and still handed over an excellent results answer sheet. First of all, the fourth anniversary celebration exploded out of the circle, attracting more than 2 million players on the B station to watch, and many peripheral users began to enter the pit.
Subsequently, "Blue Route" also returned to the front row of the iOS best-selling list several times. In December, it even burst into the top nine of the best-seller list, showing vigorous vitality.
("Blue Route" 2021 iOS best-seller list ranking data source: Qimai data)
Not only that, the game maintains a good reputation among secondary users, the ratings on TapTap and Haoyou Quick Explosion have long been above 9 points, and many players have left their praise and Amway in the comment area.
In the author's opinion, the reason why "Blue Route" can achieve these good results is inseparable from the efforts and innovations that Brute Chi has been behind.
First of all, Brute Has been adhering to the purpose of "making games with heart", and has not been satisfied with the status quo because of the explosive performance of the product, but has followed the market demand to continuously update and iterate the standard. One of the most notable examples is the change in the character drawing in the game.
When it was first launched in 2018, the composition of the character drawing of "Blue Route" was relatively simple, focusing on the performance of the character form, with the purpose of highlighting their respective identities and their own characteristics.
In the following years, with the increase in the number of two-dimensional games on the market, the aesthetic standards of player users have also risen. As a result, Brute Chi began to consciously improve the artistic level of character standing painting, from a single character standing painting, to almost every new character with its own background, and some high-rarity characters even have their own dynamic standing painting. The continuous progress of the art vertical painting level makes the character standing painting of "Blue Route" have a stronger picture appeal to players.
The well-made Live2D has also been well received by Blue Route players. Live2D continues to enrich the details of the character design, but also brings players a better sense of interaction and immersion with the game characters.
From this series of changes, we can not only feel the sincerity of The Wild Tweet to attach importance to the needs of players, but also appreciate their dedication and pursuit of character creation, which is the core competitiveness of "Blue Route" all along.
Secondly, Brute Tweet has invested a lot of energy in "Blue Route", while maintaining a fast update frequency, it has successively produced high-quality version content. For example, update small activities every week, update large activities every month, reduce the "long grass period" of the game as much as possible, efficient production capacity and reasonable version content planning, so that users always maintain a good stickiness to the game.
In terms of content quality, Brute Chi began to pay attention to the expression of the plot of the two-dimensional game, and constantly brought players richer plot copy in the previous version updates.
From the newly added "BADEND" in the fifth chapter and the "Parallel World" setting of the real hammer, to the Norse mythological elements that appear in the latest event "The Tower of the Reverse Rainbow", the rich setting elements and the ups and downs of the game plot have brought a steady stream of discussion to "Blue Route".
Whether it is the constantly updated art standards or the high-quality and high-frequency updated content, what is reflected behind this is the deep foundation and experience accumulated by the two-dimensional track. Compared with the dark horse image of four years ago, now under the precipitation of time, it is more like a mature veteran, with deep insight into the needs of two-dimensional users and doing their favorite content.
02
In the player's heart: a loving and sincere "little yellow chicken"
"How do you get the support of your player users and become friends with them?" This is a proposition that all game manufacturers can't avoid, especially for two-dimensional games. In this regard, however, Brute Has done a very good job.
On the one hand, the players of "Blue Route" affectionately refer to them as "little yellow chickens" according to the appearance of the wild chirping logo, and also regard them as the mascots in the game. On the other hand, players will spontaneously participate in the fan creation of the game, express their love, and eventually form a "tap water effect", so that more people can feel the charm of "Blue Route".
(Players will even send bouquets and congratulatory letters)
If we trace the player's love, we will find that the logic is not complicated, and it comes down to two words - "love" and "sincerity".
First, let's take a look at the "love" of the wild chirping, which is mainly reflected in the emotional bond between the player and the game character.
Although it sounds a bit abstract, it is not difficult to understand. For two-dimensional players, each character in "Blue Route" is a precious carrier of their emotions, as a saying that has been widely circulated among the player community: "They are not the only ones living in the gameport area, but you are their only one." ”
And Brute Chi realized the importance of this emotion at a very early age, focusing on the portrayal of characters. From the early popular "enterprise", to the "garden" and "Cheshire" that appeared later, a large number of characters with exquisite paintings and distinctive personalities have been loved and sought after by players.
The continuous progress of Brute Chi in character art and vertical painting, and the successful shaping of character designs that match the preferences of the two-dimensional user group, many efforts have also been recognized by players. In the recently concluded "Blue Route" 2021 character popularity vote, players voted for their favorite game characters to help, the "battle situation" is very fierce, let people feel the "Blue Route" players have a hot and sincere feeling for the in-game characters.
Thanks to the success of many people in "Blue Route" and the continuous encouragement of the official production of UGC erchuang content, related fandom videos have emerged in an endless stream, and some well-made erchuang products can even reach one or two million views on station B.
Recently, the UGC content UP owners of "Blue Route" also spontaneously organized and jointly held the "2022 Blue Route Port Area New Year Party" to celebrate the New Year for the game in their own way and convey their warm and deep love for the game to the outside world.
This love stems from the game and finally feeds back into the game. With the efforts of the game official and the majority of players who are "commanders", the user ecology of "Blue Route" has continued to grow and become an "evergreen tree" in the field of domestic two-dimensional mobile games.
Secondly, let's talk about another trait in the wild tweet, "sincerity". This is mainly reflected in two things, one is the conscience image of "no kryptonite", and the other is active linkage to enrich the user's game experience.
In the two-dimensional mobile game with role training as the core, "drawing cards" is a thing that is easily criticized by players, and the probability of shipment is low, players feel that the game is fraudulent, the probability of shipment is high, and the revenue of game manufacturers will be reduced, which is not conducive to long-term operational development. Faced with this problem, "Blue Route" chose another solution.
On the one hand, it enriches the way to obtain the card resources of "Blue Route", and improves the shipment rate of SSR characters, so that the collection of the game's full picture book is not a difficult task, and intuitively establishes a conscience image of "no krypton" in the user's mind. On the other hand, the main payment point of the game is placed on the purchase of character skins, and the barbarians continue to introduce new high-quality character skins to optimize the user's consumption experience, so that they feel that every consumption is worth the money, rather than an illusory luck draw.
(The skin quality of "Blue Route" is outstanding)
In this way, players not only have a high willingness to pay for a long time, but also the game can maintain a more positive image in their minds, which is more conducive to the long-term development of the brand.
At the same time, in order to further expand the influence of the game and enrich the player's game experience, "Blue Route" also actively carries out cross-border cooperation with a large number of popular IPs.
For example, last year's online linkage with "SSSS. Gurlitt/King of Electric Light Machines", grasping the two common settings of "mecha" and "beautiful girls" between the game and the animation works, launched a series of exquisite linkage characters, which won the praise of players inside and outside the circle.
For another example, "Blue Route" and the domestic cold drink brand "Bright Bear Xiaobai" launched offline linkage. Focus on the interactive story between the two popular game characters of "Unicorn" and "Saratoga" and "Xiong Xiaobai" to package the content of the cooperative products. Moreover, the gap between online and offline is further opened, so that "Blue Route" can reach the hearts of users from different dimensions.
With "love" and "sincerity", Brute Has accompanied the players through four years, had many memories, and formed a deep bond, but what has not changed is the common love for the game between them.
03
In their mouths: do the funniest two-dimensional game together!
The story of the Wild Tweet Network began in the spring of 2015.
After returning from England, one of the founders at that time, Lin Shuyin (President Lin), out of her love for the second dimension, she found Chen He (Fish Ball) and founded the Brute Chatter Network with him. Subsequently, the mobile game "Blue Route" developed by Man Chi and Xiamen Yongshi Network was a great success, and Man Tweet became a hot dark horse manufacturer in the game industry.
However, the success of the business has not affected their original intention, and now open the official website of the wild tweet, you will find that the most conspicuous one is still the motto written in the past year, "Do the most interesting two-dimensional game".
This "purity" and "love" for the second dimension is top-down and engraved in the bones of the barbarians. Rather than game companies, they prefer to be called "a community of young ACG enthusiasts"; inside the company, the hands that everyone spontaneously brings fill an entire wall; even the attendance award is the "648" that second-dimensional players are most familiar with.
One of the most impressive things for me is that Brute Tweet has set up a special cat room in the company, and the cats in the cat room are both pets and employees. Petting a cat is one of the many benefits that employees of Brute Chi can enjoy.
All these details will eventually form a unique working atmosphere: in the two-dimensional field you like, do what you like. And this kind of drive from the heart may be an important reason why it can stand firm on the two-dimensional track and thrive.
In the next 2022, it will be a significant year for Brute Tweeter. On the one hand, entering the fifth year of "Blue Route", it needs more innovation and expansion in order to face the increasingly fierce competition situation of the two-dimensional track.
On the other hand, Brute Has Two Brand New Projects under Development. One of them is speculated to be a spin-off of "Turquoise Route", called "Turquoise Parallel Skyline", while the other has not yet been disclosed.
In today's situation where the two-dimensional game is becoming more and more inward-volume, I am looking forward to what kind of answers Brute Will hand over after "Blue Route" and whether it can win the recognition of the market again. But in any case, the only thing that can be sure is that every product is poured out with a lot of effort and emotion.
04
epilogue
From the two-dimensional veterans in the eyes of the industry, to the "little yellow chicken" who is kind and loving in the hearts of players, to the community with a strong two-dimensional culture in their mouths, all of these label impressions are ultimately derived from their "dedication" and "love" for two-dimensional games, and the original intention of wanting to bring higher quality game products to the industry and players.
As described in the story "The Little Prince", if you fall in love with a flower on a certain planet, then as long as you look up at the stars at night, you will feel that the stars in the sky are like blooming flowers. The same is true for brutes, focusing on the two-dimensional field, focusing on the culture they are most familiar with and most passionate about.
If there is fire in the heart, there is light in the eyes.