Since the spread of the "robbery war", the theory that talent is the driving the birth of fine products and even the progress of the industry has gradually become the consensus of the industry, and the "talent shortage" has officially replaced the "product shortage" and become the most concerned topic for every company helmsman.
Recruiting people is a technical work, the so-called "heavy reward will have brave men", the law of recruiting talents has always been - to send money.
However, how to send money? How much? To whom? It is also a science. An economist Dan Ariely survey found that most of the time bonuses increase activity, but once they cross a certain node, the impact is greatly reduced. That being said, the prize money is still the main arena for major companies to roll in.
In addition to the daily bonuses and dividends, the annual meeting gifts have naturally become the best occasion for major manufacturers to show muscle inner rolls.
For example, some time ago, the prize roll of the game company's annual meeting was out of the circle again.
Some of them are delivered to the car, some are sent to the house, and what impresses GameLook the most is the annual meeting prize of the "Blue Route" joint developer Brute Network that is the most eye-catching - the annual meeting prize list is drawn into a beautiful vertical painting and typesetting, do not look at the specific content, and even think that it is a fashion magazine.
The gift list is good-looking, and the gift content is also quite solid. Even if you don't look at the Tesla Model Y worth more than 300,000 yuan, the iPhone 13, which is the usual year-end award of many companies, is also arbitrarily chirped and airPods Pro to form a set, and the Hermes perfume travel kit + Exideal beauty lamp, 7,000 yuan Jingdong card and other prizes are stuffed into the sunshine award of 17 out of 1. The wide coverage of the prize list and the high value mean that there is no routine and no conditions, and any employee of the company can choose the prize of their choice, treat a year's hard work, and achieve true sunshine.
Institutionalized welfare motivates talent and builds a hotbed for good content
Enterprises are a micro-society, and the essence of year-end awards and annual meeting prizes is a kind of welfare, that is, the secondary distribution of wealth created by enterprises. However, unlike social welfare "poverty alleviation" as the main purpose, corporate welfare is more reflected in the level of spiritual motivation, encouraging employees to create greater value (better products), and attracting external talents.
Therefore, corporate welfare has a clear distinction of three, six, nine and so on: the team that makes the explosion can get huge dividends and bonuses in excess of the annual salary, and the other teams are thankful that they have lost the year-end bonus without being underrated. The differential treatment visible to the naked eye is also the common source of "infighting" and "horse racing" in large companies.
Understanding the mechanism and purpose behind corporate welfare, it is not difficult to understand the special features hidden behind the exquisite annual meeting prize chart.
Under the premise of retaining the ladder-shaped incentive (the "one edamame award" worth 300,000), the prize of the Annual Meeting greatly increases the lower limit of benefits that each employee can receive. That is, to ensure fairness, universality and full coverage under the premise of mobilizing enthusiasm, perhaps brutes themselves do not realize that conditional "charity" to unconditional coverage is essentially a sign of the progress of enterprise welfare from fragmentation to institutionalization.
Jing Tiankui, director of the Institute of Sociology of the Chinese Academy of Social Sciences, believes that the key to welfare, whether it is to enhance fairness, adapt to mobility, and ensure sustainability, lies in institutional integration.
In short, the aggressive moves convince employees that the company will not treat everyone badly.
Further translation, fair, universal institutionalized benefits can build employee trust in the company. The trust of employees in the company is equally precious as the trust of players in the game, which is an important premise for employees to exert their talents and stimulate creativity.
Especially at the moment when the demographic dividend is exhausted, differentiated creative content has become an important condition for creating high-quality products, and good content ultimately requires people to create. A group of well-paid, well-motivated people can create good products far better than another group of employees who only want to get by.
The strength of the second dimension is actively expanding, and now it is really too late to submit a resume
In the annual news of the annual meeting of the game company, the most popular comment is usually "Is it too late to submit a resume?" ", too, this year.
Interestingly, this year's resume is not only too late, but even one of the best.
According to GameLook, Brute has previously revealed on its official website that there are 2 self-developed projects under development, which means that it is the time to employ people.
The Wild Tweet Network is famous both inside and outside the industry for its masterpiece "Blue Route". In May 2017, "Blue Route" was officially launched, and with its novel and interesting gameplay and conscientious operation, "Blue Route" quickly became one of the hottest two-dimensional mobile game products of the year.
In December 2017, in the first month of its launch, "Blue Route" Japanese service topped the App Store's Best-seller list in the Japanese market, with a monthly revenue of more than 200 million. In 2017, when mobile games were in the ascendant, "Blue Route" also became the only domestic two-dimensional mobile game to enter the Sensor Tower global mobile game revenue TOP30 (16th).
The success of "Blue Route" marks the research and development strength of Chinese game manufacturers in the field of two dimensions, and begins to equalize or even gradually surpass Japan, the birthplace of the second dimension, laying a market foundation for the rise of a number of "domestic two-dimensional elements" such as "Ark of Tomorrow" and "Original God".
At the same time, after becoming famous by relying on "Blue Route", Brute Chi did not stop, but further accelerated the iteration speed of the level of art painting. From the original two-dimensional character original painting with only a single character, to each character with its own background, to the UR (the highest rarity in the game) character with an exclusive dynamic standing drawing... Long-term unremitting efforts at the art level, so that the "Blue Route" character painting level has been keeping up with the progress of the times and the needs of the market, and thus at the same time received double positive feedback from word of mouth and flowing water.
For example, after the launch of the new campaign version of "Reverse Rainbow Tower" in December, "Blue Route" has repeatedly been at the forefront of the domestic App Store best-seller list, which is enough to prove that the research and development strength is excellent, and has achieved long-term operation, and the company's operation is in an upward period. The heroism of the Brute Tweet Annual Meeting proves from the side that "Blue Route" is still remarkable in today's fiercely competitive two-dimensional mobile game market.
Conscientious operation is well known, and good companies can always break through themselves
The success of any product is inseparable from the support of players. Like most quadratic products, the most eye-catching feature of "Blue Route" is its exquisite standing paintings. But unlike most products, "Blue Route" is known for its conscientious operation - the game character has a high rate of production, the card resources are easy to obtain, and the main revenue point is the sales of the game character skin.
Under the offensive of high-quality skin charm, players are very willing to pay for skins, and it is easy to develop payment habits, and its business model is not so much a two-dimensional element, but more similar to big DAU products such as MOBA that emphasize fairness.
On the one hand, such advantages make the user loyalty of "Blue Route" high, and its follow-up IP and product development and operation can play an obvious role in accumulating momentum; on the other hand, it also has to praise the strength of the brute art, which can support the basic disk of paying for love by relying on the picture.
As a product that has been in operation for more than 4 years, Blue Route has maintained a high rating of 9.4 in the tapTap community with the highest demands of players. Some players said that they "can't find a game with better quality than the blue vertical painting." There are many players who regard "Blue Route" as a kind of life, some regard it as "the only game that will not be deleted", and some play for a while and let it go for a while " but really can't put it down".
Of course, not only the art, as a game developer with a high concentration of two-dimensional elements, Brute Tweet also has a set of content development such as event operation, in-game character design, and line copywriting. The deep understanding of the player group, as well as the fairly high frequency of version update iteration frequency, has created a high user stickiness and a harmonious ecological atmosphere.
In the "Year-end Prayer" and "2022 Hong Kong New Year Party" outside the game, or official or player-initiated activities, we can also see the player's love and love for this game from the enthusiastic messages. Behind the figures of more than 500 hours, 1,000 hours and 2,000 hours is the recognition and affirmation of every player for "Blue Route", and it is also the best greeting for the long-term operation of "Blue Route". Not long ago, "Blue Route" also won the "2021 Bilibili Game Awards Best Continuous Operation Mobile Game Award", which can be called "deserved".
So we can see that in today's high-quality, "Blue Route" can still have a place on the congested secondary track and make great progress, so it can continue to win the favor of players.
"Make the most interesting two-dimensional game", this is the beautiful wish of this young two-dimensional game development company of Brute Network for the future.
Today, they are also moving forward for this goal.
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GameLook Daily Game Industry Report
Global vision / depth is material