I don't know when it began, the relationship between game circle planning and players has become more and more rigid, and there will be a drama of "ten thousand people asking for resignation planning" at every turn. For example, at the end of last year, because some players were dissatisfied with the Spring Festival activities, many mobile game players appeared "ten thousand people to resign and plan", the most typical of which were "Harry Potter: Magic Awakening" and "Hua Yishan Heart Moon".
The reason why "Harry Potter: Magical Awakening" was "ten thousand people asked to resign and plan" was that the New Year event previewed by the game at that time was considered by players to be "too ugly to eat", so angry players attacked it in groups, pushing the topic to as much as 200 million in just one night, forcing the official to issue an emergency announcement to change the event to calm the incident.
Coincidentally, during that time, "Hua Yishan Heart Moon" also had similar problems (the New Year activities were not satisfied with the players), so there was a "ten thousand people asking to resign Hua Yishan planning". Since then, in many games, once there is something that players are not satisfied with, there will inevitably be corresponding topics on Weibo, so that many people can't help but be amused.
But in fact, understanding the essence of it will find that the most core reason for the negative incidents that affect the reputation of the game is that the game planning is too far away from the player, on the one hand, it is impossible to accurately understand the player's appeal, on the other hand, it is impossible to put down the body, so that the player feels that the planning is a high-ranking existence, the two types of people have no common language, and once there is a small problem that is not solved well, the contradiction will be intensified.
In fact, this kind of puzzle is easy to solve, because as long as you plan to get together with the player. Looking at the entire domestic game circle, the planning of "Happy Consumption" is definitely a typical example.
As a national mobile game, the official disclosure of the game has more than 800 million downloads, according to the reason, the planning of such a game should be a very cold existence, but the actual fact is just the opposite, the planning of "Happy Consumption" is not only not cold, but also some "mischievous".
Ever seen a plan to show affection in a game update announcement? "Happy And Happy" is like this, once in an update, the planner actually opened in a version of the update announcement to show love, saying that he had a girlfriend, such an outrageous scene at that time also made many players marvel, how dare he?
And not only in the update to show love, the planning of "Happy And Happy" will even "choreograph the boss" in the announcement, such as writing the boss as a domineering president in a romance novel, who is a "bullied" small employee; in addition, the full text of the update announcement will be written as "hahahahaha", so as to "fool" players.
Even recently, at such an important moment as the eighth anniversary of "Happy And Happy", the planner responsible for updating the announcement is still so naughty, and the announcement has been written into a popular marketing article on the Internet.
To be honest, in the current entire domestic game circle, a plan like "Happy Consumption" is estimated to be unique. Of course, perhaps it is precisely because of this comic of the plan that "Happy Consumption" will become the source of happiness for more than 800 million people and has been popular for 8 years.
I don't know what kind of amazing deeds this most cattle planner in the game circle will do in the future, with the continuous update of "Happy And Happy"?