In this day and age, the whole work seems to have become a trend, especially in the game industry, in order to pay attention to some games, it is necessary to find ways to live the whole life. For example, not long ago, the end tour of the reverse water cold launched a lottery to send a house on the Internet, although the prize value is only 50,000 pieces, but the response is indeed very large.
By the moment of the draw, the number of forwards on the Weibo of Reverse Water Cold had far exceeded 1 million, and the value obtained had long been several times that of the prize itself. So why is it causing such a big reaction? The fundamental reason is still the novelty of the whole life, because the vast majority of gamers have never encountered a game such as "lottery to send a house", and with the blessing of freshness, things can be quickly fermented.
But in fact, what many people don't know is that in the game circle, in addition to the cold water, there are many games that will be super alive, the most typical of which is "Happy And Happy". Some people may ask, what is so special about such a casual game? Don't say that there really is, the most vivid point of "Happy And Happy" may be its funny update announcement.
Ever seen a game that writes a game update announcement as a serial romance novel? "Happy And Happy" has had such an experience. In April last year, when many consumers opened the game update announcement, they were a little confused, why? Because this update announcement is written too subversive cognition, "the president's eyes are sharp, cold looking at her, the goblet in his hand is almost crushed", looking at such a text, the player who clicked on the update announcement has an illusion of opening the overbearing president's text.
I have to say that playing the serious update announcement in the minds of the vast majority of gamers like this, "Happy And Happy" is definitely a precedent. And in the past time, the different update announcement of "Happy And Happy" has also repeatedly broken the circle, such as the copywriting plan to express the excitement of their love, the update announcement wrote a lot of "hahahahaha", so that the "ghost animal" painting style caused many people to watch.
So what is the purpose of this hilarious announcement that Happy And Happy is updating? Is it just for the sake of eyeballs, it's not. As the game itself represents, it is meant to bring happiness to more people. Up to now, "Happy And Happy" has been in service for 8 years, in addition to insisting on bringing happiness to everyone, in fact, it has long become an inseparable part of most people's lives.
For example, in the recent "Happy Fun" official "Time Story Meeting" live broadcast event, there are players who publicly shared a lot of stories between themselves and "Happy Fun", some people will take it out to play two when they have insomnia, and some people compete with their mothers who has a higher number of levels, etc. These small stories look extremely ordinary, but the true feelings contained in them can always move people's heartstrings.
8 years are fleeting, today's "Happy And Happy" still maintains a cheerful atmosphere on the update announcement, I believe that with the continuous update of the game content, it will bring more joy to everyone in the future.