NetEase's martial arts online game "Against the Water Cold", is the industry's most lively game, there is no one, since the launch of 629 in 2018, there are "breathing rivers and lakes", "mines to play" hot stems, and now there are screen brush game circle "thank you against the water cold" stems are watched by the whole industry, what is going on?
Things also have to start from a shrewd marketing that Reverse Water Cold recently launched - it is reported that Reverse Water Cold will launch its new expansion film "Spring Flower Event" on March 31, in order to attract attention, Reverse Water Cold directly announced the physical sense of the property with real estate certificates, unexpectedly rushed to the fourth place in the hot search, and also attracted hundreds of millions of netizens to come to find out.
In fact, the reverse water cold this time sent a set of 87 square meters of real estate in Hegang, if the player forwarded Weibo after winning the lottery, the house can directly write his name; of course, if the player does not want a house, you can also discount 50,000 yuan. In the modern society where "one room is difficult to find", the riot operation of the reverse water cold directly pokes at the pain points of young people, and netizens have said that whether it is Hegang or which one is bright, as long as it is a house that can be lived!
After the "reverse water cold" because of the sending house rushed to the hot search, the official blog actually rose 200,000 fans overnight, and the reverse water cold official was still very arrogant to pull hatred: all of a sudden, there were a lot of new players.
In this way, although the reverse water cold is only to send a suite in Hegang, but successfully attracted the attention of the whole network, is a very successful marketing case, so that other game companies have also followed up, follow suit, these days, many games have also launched similar to sending "cash 50,000 yuan" activities.
It is said that netease, the first follow-up is "A Dream of Jianghu", the launch of the "Qingming Festival lying flat and sending 50,000 yuan paid leave" activity, encouraging players to squat at home at the moment of the epidemic, do not increase the burden on medical staff; and this 50,000 yuan, obviously is the benchmark of the reverse water cold "50,000 yuan real estate".
Subsequently, "Yin and Yang Division" players are also quite looking forward to it, thinking that they will soon wait for a retweet of Weibo to send 50,000 yuan to the activity of reverse water cold, so players are thanking reverse water cold - that is, they have used such a high-profile way to drive the whole industry to roll, manufacturers are forced to send cash benefits to players, you say can not be good "thank you against the water cold"?
NetEase also laughed, because it coincided with the launch of new information, and a small event actually attracted tens of thousands of new players into the pit, which was also too cost-effective. In this expansion pack, the multiplayer manor, the new PVE "Haruno Secret", the new PVP "Decisive Battle Star" and the new talent system of the whole genre have been launched in this expansion pack, and the new players can experience so many new ways of playing as soon as they come up, which is also beautiful.
The most important thing is that the reverse water cold is about to usher in the fourth anniversary celebration, and then it is a new content, and now a large number of new players are pouring in, which is likely to help the reverse water cold return to your 629 grand situation that year, you said that NetEase can not be excited.
In short, the cold water to send the house activities have been a great success, with their own strength to drive the whole industry to roll, do not know what other games will join the ranks of sending houses to send cars to send money, players have been hungry and thirsty, let the manufacturer's activities come more violently!