On January 10th, Jietu Auto officially released the layout of the four major product sequences of X, T, P and V, comprehensively upgrading the "Travel +" strategy from the brand, product and marketing dimensions, and the "new journey" of Jietu officially entered a new stage of development.
4+3+N product matrix
The X, T, P and V product sequence layouts officially released by Jietu Automobile are mainly SUV, hardcore off-road, hardcore pickup truck and MPV models. The release of the new "Travel +" product strategic planning marks the official opening of the "4+3+N product matrix" era of Jietu Automobile, namely the SUV series (Jietu X-1, Jietu X-2, Jietu X70, Jietu X90), cross-border series (Jietu Hardcore Off-Road, Jietu Hardcore Pickup Truck, Jietu MPV), Hybrid Series (all series of products synchronous planning hybrid and living space series).
At the press conference, the T-X concept car codenamed Jietu was officially unveiled. T product series in terms of power will include 1.0T, 2.0T, 3.0T fuel version and hybrid, pure electric and other options, at the same time, the use of a four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive version, the body also includes two kinds of body structure, load-bearing or non-load-bearing. In the future, the product sequence will launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., with vehicle lengths ranging from 4.6-5.1 meters, covering a price range of 150,000-300,000 yuan to meet the off-road travel needs of different consumers. According to the plan, the first model of the T product series, the T-1, will be launched in 2023, and a pickup truck model with the same platform will be launched in the future.
At the same time, Jetway Auto brings the Kunlun architecture that debuted in the field of intelligence. Kunlun architecture combined with Chery Group platform architecture and "travel +" positioning to build, support the iterative capabilities of 5G intelligent driving, the use of industry-leading central computer and Gigabit Ethernet, with high computing, high bandwidth, high security at the same time, for the "travel +" intelligent ecology to provide standard expansion port, can evolve itself.
The ecosphere target is 100
In 2021, Jetway Automobile sold 154077 vehicles in the whole year, an increase of 17.9% year-on-year, and sold more than 10,000 units for 12 consecutive months. As of the end of December 2021, the cumulative sales volume has reached 463814 vehicles, and the development momentum is strong. 2022 is the first year of the "4+3+N product matrix" era, according to the plan, new products such as Jietu X-1 will be listed this year. It is expected to reach 200,000 units in 2022 and reach the goal of more than one million units per year by 2026.
For the unique positioning of "Travel +", user experience is an important part of product strength. Up to now, the number of Jietu APP users has reached 340,000, nearly 200 travel peripheral products, sales of 1 million + pieces, the cumulative holding of 1800+ travel experience activities, more than 100,000 + people experience, covering more than 20 provinces, more than 100 cities, through novel and interesting activities, so that "Jietu users" become "users' shortcuts". Among them, "Peer- Damei China" upgrades the one-time car purchase of the traditional automotive industry to an in-depth travel experience, and innovates the "Lushu Co-creation Plan" to create the first brand of self-driving tour with users.
With the full entry into the "Travel +" segment, Jietu Automobile's "Travel +" ecosystem will continue to expand. Jietu Automobile integrates the resources of well-known domestic tourism industry, and through cooperation with multiple enterprises or scenic spots, covers the three major ecosystems of travel, consumption and leisure, providing users with high-quality and upgraded value-added rights, benign interaction and interesting experience. At present, Jietu Automobile has built 80 "travel +" ecological alliance units, and according to the plan, it will be expanded to more than 100 in 2022.
[Reporter] Wei Hongquan
【Author】 Wei Hongquan
【Source】 Southern Press Media Group South + client