As a leading enterprise in the global electronics industry, Samsung has a strong right to speak in various fields, such as smart phones, and it is difficult for even strong enemies such as Apple and Xiaomi to shake Samsung's position. However, in the Chinese mobile phone market, Samsung's strength has not continued. For Samsung, how to expand and develop the business in the Chinese market is the next problem that needs to be solved. The latest news shows that Samsung has set up a new department internally for this purpose, and it seems that the determination is not small!
Samsung
On January 10, according to the Financial Associated Press, in order to boost business in the Chinese market, South Korea's Samsung Electronics has set up a new department within the company.
Samsung has set up a new dedicated team to save the Chinese market
It is reported that this new organization is directly managed by the head of the department in charge of smartphones and home appliances, mainly responsible for marketing strategy. At the same time, it will also be tasked with "analyzing China's unique business habits and consumer preferences, and preparing for competition with local brands in various fields such as smartphones, TVs, and home appliances."
As we all know, the Chinese market has a huge consumer population, so for many multinational companies, it is a big cake that cannot be ignored, or must be paid attention to. Samsung in China not all business has not been able to carry out smoothly, TV and other home appliances still have a good reputation, but in terms of smart phones, Samsung does need strong reforms to achieve the glory of the year.