Blue Whale TMT channel on January 10, according to the Financial Associated Press reported that in order to boost the business in the Chinese market, South Korea's Samsung Electronics has set up a new department within the company. Directly under the leadership of the department in charge of smartphones and home appliances, the organization is responsible for marketing strategy, analyzing China's unique business habits and consumer preferences, and preparing for competition with local brands in various fields such as smartphones, TVs, and home appliances.
At present, the market share of Samsung mobile phones and TVs in China has been classified as "other".
At the end of 2021, Samsung Electronics released a statement on its official website showing that the company had undergone organizational restructuring and personnel transfers. Previously, Samsung Electronics mainly included three major businesses: mobile business, consumer electronics and semiconductors. In this adjustment, the CEOs of the three major business units have changed.
In addition, the consumer electronics and mobile businesses in the three business units were merged into the SET division, which was headed by Jong-Hee Han, the head of the electronic imaging display business in the previous consumer electronics business. Meanwhile, Kyung Kye-hyun will be in charge of Samsung's Device Solutions (DS) team, which was previously CEO of Samsung Electromechanical.
According to South Korea's "Asia Daily", Samsung Electronics may launch the first commercial robot wearable exoskeleton robot in April this year. Previously, according to Yonhap News Agency, Samsung Electronics upgraded the robot commercialization task force to a "robot business team" through restructuring.
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