Foreign media reported that Samsung Electronics is accelerating the research and development of meta-universe-related technologies, increasing investment, committed to cultivating a new growth engine, and joining the list of more and more global technology companies investing in new fields.
According to sources, Han Jong-hee, who was appointed vice president and head of the newly formed device experience department last year, recently discussed the metacosm with a large number of employees, and reconfirmed their plans to launch a three-star version of the metacosm, and encouraged employees to put forward relevant suggestions and ideas to help achieve it.
It is reported that the meta-universe will be an important point of force during The period when Han Zhongxi leads the equipment experience department, and he has talked about the meta-universe many times before, saying that it is necessary to deeply study the emerging technologies related to the meta-universe, which is regarded as the next major event in the global technology industry. At the annual shareholders' meeting in March this year, Han Zhongxi selected meta-universe and robotics as the company's new growth areas. Earlier in February, during the Mobile World Congress in Barcelona, he made a similar statement.
Samsung, the world's largest maker of memory chips and handsets, recently set up a working group dedicated to the topic, and it is reportedly developing a virtual reality headset called Galaxy as its first metacosmic-related product. According to the company, Samsung Research Institute, the research and development center of the company's Device Experience (DX) division, is working on "next-generation display technology and device prototypes" and various use cases.
The rise of the concept of metacosmity has also set off widespread attention in the capital market and technology giants, and major technology giants have competed to lay out the meta-universe market, regarding the meta-universe as a new growth point and the next strategic competitive field.
In recent years, the development of VR/AR and 5G communication technology has matured, and the concept of metaversity has gradually moved from virtual to reality. Relying on VR and AR devices to project the virtual world into the physical environment at the technical level, giving users a more realistic and immersive experience in the virtual world.
Not only limited to games, the metaverse can also go deep into the practical application of life, social networking, e-commerce and other fields, through the graphics-rich 3D virtual environment, bring immersive experience, relying on the metaverse layout of virtual reality products to further meet the needs of future production and life. Enterprises have also begun to use the three-dimensional platform of e-commerce to work with the realistic virtual ecosystem, with immersive experience to complete the work inspection, communication, interaction and other links in the virtual ecosystem, to achieve a more efficient work experience.
The meta-universe market is expected to grow due to various applications in areas such as gaming, content creation, learning, social interaction, training, and virtual shopping. According to the latest report released by Valuates Reports, the global meta-universe market size will increase from $28 million in 2022 to $510 billion by 2028, with a compound annual growth rate of 95% from 2022 to 2028.
A new report from market research firm Grand View Research predicts that the size of the global meta-universe market will grow from $38.85 billion to $678.8 billion from 2021 to 2030, with a compound annual growth rate of 39.4%.
At CES 2022, Samsung announced that it will cooperate with Zepeto, the largest metaversic platform in Asia, to create a virtual mansion experience "My House", allowing the public to play with the metaverse and open the door to the metaverse experience. Samsung said it is committed to enriching consumers' digital experiences and explorations. Earlier, Han Jong-hee, vice president of Samsung Electronics, said at MWC 2022 that Samsung will launch a new device that can run on the meta-universe platform, and Han Jong-hee said that Samsung is preparing for the launch.