Mercedes-Benz recently announced the 2021 brand global cumulative sales figures, following the impact of the global epidemic in 2020, so the sales performance fell compared with 2019, 2021 is in the chip shortage, resulting in the impact of delivery delays, or brought a lot of impact on sales performance, including passenger cars and commercial vehicles, Mercedes-Benz in 2021 cumulative sales figures of 2,427,686 units, compared with 2020 about 4 percentage points down.
Overall sales figures declined from the previous year, but sales performance for commercial vehicles, Mercedes-Maybach, Mercedes-AMG, G-Class and Mercedes-EQ improved.
In view of the overall sales performance of Mercedes-Benz in 2021, Britta Seeger, a member of the Board of Directors responsible for the marketing and sales of Daimler Group and Mercedes-Benz, said: "In 2021, Maybach, AMG and G-Class set new records, and the order figures of EQS are also encouraging, and the high demand for electric vehicles in major markets around the world will help Mercedes-Benz overtake from the rear and write a new chapter in electric energy."
Many consumers may be curious, the general passenger car model and the commercial vehicle of the box car separately calculated, not surprising, as a sub-brand Maybach, AMG, and electric sub-brand EQ, also specially proposed, the same is also a natural classification, but why the original also specially proposed G-Class, which has a lot to do with Mercedes-Benz's electric energy strategy, Mercedes-Benz has revealed that G-Class, which has a special classic status in the brand, while turning to the development of the field of electrical energy, There will also be its own independent positioning.
Total cumulative sales performance in 2021, Mercedes-Benz passenger car payment of 2,093,476 units (including 38,514 smart units), commercial vehicles is a cumulative 334,210 units, V-Class and EQV series are calculated in the passenger car category; previously in October 2021, Mercedes-Benz announced the cumulative sales results of the first three quarters, the same is the overall performance of the growth, but the passenger car is a significant decline, The fourth quarter continued to be hampered by the shortage of chips, so the total passenger car and commercial vehicle models in the fourth quarter continued to decline by more than 20%, reaching a spectrum of 23%.
Looking at the annual sales performance from 2019 to 2021, since 2020 was affected by the epidemic, there has been a recession of more than 10%, although it slowly returned to the normal pace in 2021, but due to the chip shortage and production capacity constraints, the performance is still slightly declining, and the performance of the global market is still the largest in the Asia-Pacific region (1,009,763 vehicles), of which the cumulative annual sales in the Chinese market are as many as 758,863 vehicles, but compared with the same period in 2020, There is still a slight decline.
Overall, Mercedes-Benz is still optimistic, after all, affected by the shortage of chips, the production capacity can not be smoothly opened does have an impact on sales performance, but still maintain more than 2 million vehicles, indicating that the brand and product strength is still in the market, with car color competitiveness; the most worthy of the original factory's excitement, should be the sales performance of electric vehicles, Mercedes-Benz said that the cumulative sales of electric vehicles in 2021 are 227,458 units, with an annual growth rate of 69.3%, of which pure electric models have accumulated more than 99,000 vehicles ( 99,301 units, including smart and commercial vehicle models), with an annual growth rate of 90.3%, and EQS has received more than 16,370 orders worldwide, which is indeed encouraging for Mercedes-Benz, which is actively looking to expand the market share of electric energy products.