At the end of 2021, Mercedes-Benz finally fired the most strategic shot of the transition to electrification - the launch of EQS.
This EQ is not the other EQ
The new EQS is the first model built on EVA's large-scale electric drive platform, completely abandoning the previous EQA/B/C oil-to-electricity characteristics.
To be precise, nowadays, look at what kind of height Mercedes-Benz can reach to build pure trams, it depends on EQS.
The product literacy expressed by EQS fully proves the century-old Mercedes-Benz's car-making power, even if it is a pure tram that is late in coming.
With EVA as the parent body, EQS has a special battery module design space, and with the blessing of CTP technology in the Ningde era, the EQS battery pack can be guaranteed to be used normally within 2 million kilometers or 16 years.
Of course, the power battery with a standard capacity of 111.8kWh has also made the maximum endurance of EQS reach 849KM, which has almost become the highest level of mainstream luxury pure electric vehicles.
In fact, on the EQS, Mercedes-Benz has left a number of firsts, but also left a number of details demanding wonderful.
For example, EQS adopts a "bow-shaped" body, with a windward area of only 2.51 square meters, a windward resistance area of only 0.5 square meters, and a wind resistance coefficient as low as 0.20Cd, which is the lowest in the current stage of mass production models;
The EQS is equipped with an MBUX super-screen, which consists of three screens and is 1.41 meters long. It is not surprising that the triple screen is not surprising in the interior design of the smart tram, but Mercedes-Benz is Mercedes-Benz, and it has achieved that people have my essence.
First of all, the MBUX super-screen adopts a seamless fusion of three screens, which is almost integrated visually, that is, the atmosphere.
Then, people familiar with the Mercedes-Benz MBUX system should be clear that as early as 2018, Mercedes-Benz has launched the first generation of products, and after 3 years of iteration, Mercedes-Benz has created a "zero-level interface" application UI logic on EQS.
The intuitive feeling for users is that the most frequently used functions are presented to the user in the most concise and efficient way, no longer designing hierarchical menus; at the same time, it is also particularly smart, with the help of 350 sensors of various types in the car, the MBUX system can complete accurate cognition of vehicle information, including measuring perceived distance, speed, acceleration, lighting conditions, rainfall, temperature, seat usage, and the driver's eyelid movement or passenger language.
Let's talk about the core value element of smart trams - assisted automatic driving.
Mercedes-Benz's Drive Pilot is officially approved by the German Motor Transport Authority to deploy L3-level autonomous driving systems on some Mercedes-Benz models.
Some of the models currently limited by Mercedes-Benz are the Mercedes-Benz S-Class and EQS series. Therefore, the EQS is the first mass-produced pure tram in the world to be approved by government regulators and equipped with an L3 autonomous driving system that can really hit the road.
EQS also enables Mercedes-Benz electronic intelligent navigation. In addition to being able to perform the basic tasks of navigation, it is also possible to fully optimize the battery range. This detail does not matter to fuel vehicles, but it is particularly intimate to trams.
The significance of this intelligence is that between two points of AB, the shortest distance in terms of endurance may not be the most efficient. Therefore, the system will take into account the terrain and route, ambient temperature, speed and many other factors when planning the direction, combined with the remaining mileage, the best location for the charging pile to appear.
The entire EQS series supports 145kW DC fast charging, which puts forward higher requirements for the power semiconductor components of the whole vehicle. A little regret, at present, Mercedes-Benz does not have a large-scale self-built charging network, and the maximum power of the public DC charging pile of the State Grid can only reach 120kW, and the product construction of Mercedes-Benz exceeds the infrastructure.
Above, we have restored EQS with bright spots, with the intention of achieving the purpose of peeking at the whole leopard. Instead, it abandons the description of the interior and exterior design of the whole vehicle.
In fact, for a Mercedes-Benz D-Class with a wheelbase of 3210mm, the last thing we should worry about is the luxurious feeling of the whole vehicle. For the interior and exterior design of EQS vehicles, there are only options that you like or dislike, and there is no problem of insufficient level and grade.
However, when we know that all this is based on the guidance price between 1.0796 million and 1.5186 million yuan, the above is still fragrant?
EQS is the future of Mercedes-Benz
In fact, when we discussed the question of whether EQS is expensive or not, we found that it didn't make much sense.
With EQS benchmarking Porsche Taycan, Tesla Model S is a bit reluctant, the latter two are performance cars that can control zero hundred acceleration in 4 seconds, EQS's pursuit is not here, although the speed of 4 seconds is not bad, but the luxury D-class executive car is the EQS should have the style - stable to the extreme luxury.
Forced to do so, we can only make a choice within Mercedes-Benz, using EQS and Mercedes-Benz's current S-class fuel car ratio, the price of EQS is completely within a reasonable range.
Roughly, the boundaries that more than 90% of people can think about are within the above range.
This is exactly the result that Mercedes-Benz most wants, and the EQS is currently the only pure electric luxury D-class executive sedan in the world.
Externally, there is no benchmarking reference; internally, Mercedes-Benz very much hopes that users will directly refer to the EQS level with the S-class fuel vehicle, especially the price.
In this way, the market significance of EQS has been achieved - this is a top test of Mercedes-Benz based on the luxury pure tram market.
If you talk about the century-old era of fuel vehicles, no one can miss Mercedes-Benz, otherwise it is a regret in this era.
Mercedes-Benz certainly hopes to continue its glory in the upcoming era of intelligent electric car manufacturing.
When Mercedes-Benz's first pure tram, EQC, was listed, Mercedes-Benz officials repeatedly emphasized that EQC was first a Mercedes-Benz, and then an electric car.
Mercedes's desire not to drop the crown on the new track is evident from this.
However, this market changes too quickly, and it becomes a bit bottomless in the heart of Mercedes-Benz.
Including Tesla, BMW, Porsche, Audi, Gaohe, Weilai, and even Hongqi, these new and old luxury brands have the ability to mass-produce pure trams of 800,000 classes and above.
In the user's mind, whether Mercedes-Benz is still the Mercedes-Benz, it needs to complete a test.
The value and significance of EQS is reflected.
With a unique product quality to ask the market, Mercedes-Benz million-level pure tram is coming, you and I are in his heart as before. Mercedes does not ask for seats.
After all, the European market also regards electric vehicles as a substitute for fuel vehicles, and the Chinese market is still transitioning from the second car to the first car in the family, facing more than one million Mercedes-Benz pure trams, which tests both economic ability and practicality.
So, EQS is good. In this way, Mercedes-Benz stands up for its future.
brief summary
At the Network Investment Conference in October 2020, Mercedes-Benz announced that it will launch two electric vehicle platforms in the future: EVA and MMA.
Among them, EVA is suitable for large cars and SUVs, new cars include EQS, EQE, EQS SUVs, etc.; MMA is suitable for the manufacture of small and medium-sized pure trams, and will be applied in 2025, of which EQA and EQB replacement models will be produced using the MMA platform.
Mercedes-Benz is very clear that if EQS, of course, including the subsequent EQS series, is the fine gold in the Mercedes-Benz pure electric product matrix.
Although eye-catching, the role is to embellish. Mercedes-Benz's electrified high-rise buildings will eventually need to be composed of bricks and tiles like EQA/B/C.
Given the seductive power of EQS, is Mercedes-Benz still worried about the follow-up without expectations?
After all, Uncle is Uncle, mercedes is mercedes-benz!