Bloomberg: Apple doesn't like the concept of the "Metaverse metaverse" and is listed as a no-go zone

To view the citations/information sources, please click: Yingwei Network

Apple CEO Tim Cook has always believed that technology should enhance the efficiency and experience of human life, not isolate people

(Yingwei Network, January 10, 2022) According to various previous news, Apple may release the first AR/VR headset this year. Although the market and community now generally believe that this is an "effort to enter the meta-universe", according to the Bloomberg reporter's report, Apple does not agree with the generally recognized metacosm, that is, a fully virtual world that allows users to escape. In other words, Apple doesn't want to create an all-virtual world that allows users to escape.

Many manufacturers, including Meta, are redoubling their efforts to promote and exert efforts to promote and exert efforts to provide users with a completely virtual digital world. But mark Gurman, a well-known Bloomberg reporter, recently quoted people familiar with the matter in the latest episode of the show "Power On" that Apple's focus is completely different.

He said: "I would be shocked if Apple said the word 'metaverse' when it released its first headset. An insider told me directly that a fully virtual world where users can escape, as Meta's vision for the future suggests, is off-limits for Apple. ”

Instead, Gurman emphasized that Apple's focus is on an augmented reality device designed to augment reality through digital and primarily used for "gaming, communication, and content consumption." At the same time, Apple does not want it to become a "24/7 device" and does not want users to spend the whole day on this device.

In fact, Apple CEO Tim Cook has always believed that technology should enhance the efficiency and experience of human life, rather than isolating people and providing a window for people to escape from reality. In his opinion, AR's performance in this regard is incredible, so Cook has said that "I think this technology will change everything" and augmented reality "is the next epoch-making product in the next decade", but he is cautious about virtual reality that will isolate people.

It is worth mentioning that Bloomberg even pointed out in 2021 that Cook hopes to fight for an important new product category before leaving Apple: AR that can augment reality experiences through digital.