Hello everyone, this issue analyzes the new Dongfeng Honda Civic, Honda Civic has achieved great success in the previous generation of models, and this success was achieved by Honda Civic in the case of a very strong price, how about the new Honda Civic?
1. Market analysis and competitor analysis
The new Dongfeng Honda Civic is priced at 129,900-163,900 yuan. This market price is in the more mainstream joint venture brand boutique car market, the model in this market range is second only to the mid-size car in positioning, Honda Civic is still facing more market competitors, there are the most direct competitors are Volkswagen Lingdu, as well as strong domestic models like GAC Trumpchi Shadow Leopard, as well as Buick Veyron PRO GS and Mazda 3 Onksella and Volkswagen Sagittarius and other models, even in high-end models, as well as Honda Accord such a strong market opponent, After all, high-end models are still about to touch the market range of Honda Accord, and there are models like Buick Regal and Maribao XL, Dongfeng Honda Civic has a clearer market positioning, that is, wide-body sports cars.
2. The appearance is still very beautiful
The appearance is still a wide body of the sport design, the overall feeling is still good, the body size length, width and height are 4674 * 1802 * 1415mm, wheelbase is 2735mm. The body size is not very dominant in the same level of car, the feeling of the real car is also very compact, the feeling is still relatively general in the static, and the dynamic feeling of running in the vehicle is still very beautiful, and there is a kind of sports aura.
3. The performance of the configuration is still very rich
Honda's first model equipped with Honda CONNECT 3.0 intelligent guidance interconnection system can chat with AI intelligent assistants, and can also control smart homes, which can achieve remote control and OTA online upgrades. And there are rich configurations such as keyless entry, automatic start and stop, dual temperature zone automatic air conditioning, Bluetooth phone, Baidu CarLife and so on. The safety configuration is equipped with Honda SENSING safety super sense system, including ACC adaptive cruise, pre-collision warning system, lane keeping assist, and traffic sign intelligent identification system.
4. Power aspect
In terms of power, it is equipped with a 1.5T supercharged engine, which is a four-cylinder engine, with a high and low power version, which matches the CVT transmission, the low power version has a maximum power of 129 hp, a peak torque of 180 Nm, and the high power version has a maximum power of 182 hp and a peak torque of 240 Nm. Whether other power versions will be launched in the future is not clear.
This generation of the new Honda Civic model does not use the previous generation's highly acclaimed mid-end pipe design, which is a bit of a pity, while the performance in terms of body size is still average.
The appearance is still a continuation of the wide body of the sports car, the front face uses a flat horizontal grille, the lower part is also the use of trapezoidal horizontal grille texture design, the design of the front face is domineering is still very sporty, and the flat headlight group design is also a very atmospheric style. The style of the side is very sporty, the style of the side window line is biased towards the Accord, but the design of the rear triangle window is slightly sporty, and the real car uses black door handles and side window line design to enhance the sports model. The tail top has a black spoiler shape, the design of the tail light group is also very atmospheric, and the overall rear shape is also a tough and sporty style.
The car central control adopts a new design, and the use of symmetrical layout, the central control uses a flake through the honeycomb shape, the sense of grade performance is good, the suspension of the central control screen size is not small, the sense of science and technology performance is also very strong, the performance of the front and rear space in the car is still OK.