The sales target of 1.53 million vehicles in 2021 is only 86.8%, but in 2022, it has set a flag of 1.65 million units.
A few days ago, Geely Automobile's 2021 sales report card was handed over, with sales of 158,765 units in December, an increase of 2.96% year-on-year and 16.85% month-on-month; the total sales volume for the whole year was 1,328,029 units, a slight increase of 0.59% year-on-year, and the production and sales exceeded one million units for five consecutive years, and the annual target achievement rate was 86.8%. Although the total sales volume was higher than that of the Great Wall, the mission goal was once again abandoned.
In fact, the sales volume in November has been announced in advance. This is the case with the flag, which is easier to achieve and harder to achieve. However, it is still necessary to set up one every year, and in 2022, Geely Automobile will set its sales target at 1.65 million units, continue to increase its market share, and adhere to high-quality development.
In 2022, Geely will be more radical. In 2021, Geely Automobile set a sales target of 1.53 million units, an increase of 16% year-on-year, which is also an unfulfilled target. If the target for 2022 is set at "1.65 million vehicles", it means that the year-on-year increase is 24.24%, and the growth rate of 16% last year has not yet been achieved, but this year it will challenge a higher growth rate, I believe many people feel that it is not very reliable.
After more than a year of adjustment, Geely will start to exert its strength in 2022. Where does Geely's confidence come from?
By brand, Lynk & Co's sales in December were 25,846 units, an increase of about 4% year-on-year, and the annual sales volume reached 220,516 units, an increase of 25.68% year-on-year, with sales accounting for 17%, and the average price of products reached 158,000 yuan, so far the total sales volume of the Lynk & Co brand has exceeded 600,000 units. Compared with the Great Wall Wei Pai is still struggling for more than 10,000 monthly sales, the performance of Lynk & Co is still remarkable.
As the crystallization of cooperation with Volvo, behind the surface scenery, Lynk & Co is not smooth sailing. At the beginning of the year, zeekr models have always been within the Lynk & Co new car plan, and even have reached the end of the line, and have suddenly been hugged to the extreme krypton, which is undoubtedly a salary for Lynk & Co.
Until the first medium-sized SUV Lynk & Co 09 was officially listed, with more than 20,000 orders, Lynk & Co was really breathless. At the same time, Lynk & Co, which has always focused on the sports of event management, has created a new history in the world's top venues, defending the team and driver double champion, and winning the WTCR Touring Car World Cup triple crown.
At the same time, Lynk & Co is accelerating its export program, and a year after the launch of the "European Plan", Lynk & Co has delivered 11,602 vehicles to the European market. In November, the "Asia-Pacific Plan" was officially launched, and the first stop landed in Kuwait. With the continuous development of the international market, Geely's export volume in December increased by 44% year-on-year to 17,125 units, a new monthly high, and the cumulative export volume in 2021 reached 115,008 units, an increase of about 57.55% year-on-year.
In addition to the steady progress of Lynk & Co, the "China Star" series of models leads the upward development of the Geely brand with technology. The "China Star" series reached 29,287 vehicles in December, with a total sales volume of more than 210,000 vehicles in 2021, accounting for 16% of sales, actively promoting the popularization of high-end products and setting a new benchmark for products of the same level.
Among them, the Star Etsu L sold 12,035 vehicles in December, and the total sales volume exceeded 50,000 units in more than five months of listing. At the same time, the Star Yue L Thunder God Intelligence Engine Hi X oil-electric hybrid version opened pre-sale, and the first batch of 2022 pre-sale places was predetermined in only 8 minutes and 21 seconds. Xingrui sold 13,115 units in December, up 9% year-on-year, and sold more than 130,000 units in 2021.
In terms of new energy models, Geely Automobile focused on methanol vehicles in the early stage, and did not focus enough on pure electric vehicle models, and most of the models sold were oil-to-electricity, and the drawbacks of the model gradually appeared in the past two years. New energy and electrification models such as Geometry A, Geometry C, and Emgrand EV have been tepid in sales.
Sales began to climb after the entry-level models came to market. Sales in December were 18,813 units, up approximately 162% year-on-year, and total sales in 2021 were 100,126 units, up approximately 47% year-on-year. In addition, from the launch of the brand to the completion of the delivery, the high-end brand has initially taken shape.
In the past December, ZEEKR 001 deliveries reached 3,796 units, an increase of about 88.7% month-on-month; this year, the cumulative delivery has exceeded 6,000 units. Compared with many traditional car companies new energy brands, this delivery volume is still relatively eye-catching. However, with the new delivery, the young side of the Extreme Krypton brand has been revealed, from the electric door to the EC canopy, the sincerity has never stopped.
Extreme Kr also needs to continuously improve the product and service system, the use of new technologies should withstand the test, do not take consumers for entertainment.
Relative to the new growth point, Emgrand has always been the pressure stone of Geely. Emgrand sedans sold 27,804 units in December, with cumulative sales of more than 200,000 units in 2021, and the Boyue family sold 19,048 units in December, with cumulative sales of more than 220,000 units in 2021. The new Binyue also delivered nearly 150,000 vehicles throughout the year.
The three models, although they are all traditional fuel vehicles, have always been relatively low-key, but they contribute 43% of Geely's sales and are an indispensable part.
At present, Geely Automobile Group officially released the "Smart Geely 2025 Strategy" and "Jiuda Longwan Action", and the Geely Power Technology brand "Raytheon Power" also appeared at the same time. At the same time, Geely Automobile will complete the sales target of 1.65 million vehicles in 2022, and it also needs to formulate a sound new car plan to support the realization of the flag target. Otherwise, blindly pursuing high indicators is high and far-reaching.