A colorful cheongsam, with a long flowing hair, sit quietly in front of the mobile phone camera, and spend about 25 minutes recommending several "hard books" of positive energy characters to the audience. This is the daily routine of Wang Yichu, a student at Shanghai Jiaotong University-UNIVERSITY of Southern California' School of Cultural and Creative Industries. Her personal reading account "Leader Reading", which she opened during the epidemic in 2020, has now become a high-quality UP master in the knowledge field of Station B. Her reading videos have been played more than 3 million times on the whole network, and her fans have exceeded 100,000, of which the reading of party history she shared has spread more than 500,000 times.
"Treasure UP Lord", speaking of live red books
On the B station, the reporter noticed that there are many book bloggers, but many people recommend slightly unpopular biographies, there are only a few bloggers in red books, and there are very few bloggers who can tell these red books alive and push hot. Wang Qichu is one of the "Treasure UP Lords".
On April 24, 2020, the first video uploaded after the registration of the "Leader Reading" account was launched. The push, titled "Must-Read Celebrity Biographies Recommended "Biography of Mao Zedong", "Selected Works of Mao Zedong", "Deng Xiaoping Era", "Biography of Zeng Guofan", lasted for 25 minutes and 50 seconds, reached 224,000 views, and had 964 bullet screens. And this push is the first push of Wang Qichu.
"A lot of people say that it's the era of short videos. But I recommend a book, and it can't be only a minute or two. I don't want to sacrifice the length of time I have to speak clearly in order to spread the attributes. Wang Qianchu shared with the reporter of China Youth Daily that her first push was very "willful", and this push was "fired" on the B station with a length of nearly 30 minutes and was not optimistic.
On December 10, at the 2021 Shanghai Jiao Tong University Annual Person final evaluation exhibition, the teacher of the Cultural and Creative College described his leading classmates as a good student with good looks and stature, but he wanted to be a hard-working reading sharing UP master.
"Hard work" is actually a true portrayal of Wang Qianchu as a book blogger. She told reporters that during the worst period of the new crown pneumonia epidemic in early 2020, everyone was a little confused, but I always felt that our generation was the sharer of the dividends of the Chinese revolution, and we should stand up when the country needed it.
On April 24, her first push came out, and it took nearly 30 minutes to recommend four "hard books" full of positive energy to young friends who felt dazed during the epidemic - "Biography of Mao Zedong", "Selected Works of Mao Zedong", "Deng Xiaoping Era" and "Biography of Zeng Guofan". "I really think it looks good and should recommend it to my peers." Wang Yichu introduced Zeng Guofan to the netizens of station B in the first video - he is a person whose starting point is too low to be low, their family has not produced a show talent in five or six hundred years, and he himself is not too smooth, and he has participated in six consecutive examinations and failed to win.
Wang Yichu took the story of Zeng Guofan to encourage the netizens of Station B: "Accompanying these celebrities to experience the ups and downs of life can also allow themselves to find comfort in the difficult situation." ”
No one could have imagined that Wang's super-long reading and sharing video could gain more than 200,000 views and bring her tens of thousands of "fans" at one time. The copywriting manuscript shared in this issue is about 10,000 words, and after many revisions, it has become about 5,000 or 6,000 words.
"The manuscript of a video should be prepared for about half a month, and it has undergone at least 3 revisions. Every time, I had to cut the word count in half from eight or nine thousand words. Wang Qiaochu told reporters that after the first video was published, relatives and friends around her kept reminding her that "the time is too long", but she always had her own insistence, "I am not to cater to the audience's taste to do videos, I really have something to say about these books, always let me make the words clear, right?" ”
Young idols, to the "fans" to transmit positive energy
Wang Yichu made a video and did not seek to increase fans. Her plan for herself is to do a video every month and 12 reading and sharing videos a year. Someone once suggested to her that she speed up the update frequency, otherwise it is easy to drop powder. But she always has her own considerations, "I always have to read the book, understand it thoroughly, and eat it thoroughly in order to have good works to share." ”
For more than a year, she has produced videos such as "Commemorating the 140th Anniversary of Mr. Lu Xun's Birth| Mr. Can Our Descendants Still Understand You", "The Age of Awakening|Why Do You Say Socialism Will Never Fail China", "The Biography of Cai Yuanpei What is cai Yuanpei's real awakening era", etc., almost every one of them is a "rating guarantee", and each one has tens of thousands of clicks and views.
Wang Qianchu read books, and there were also times when he couldn't read them. "Every day from 8:00 to 18:00, I helped out in the college office. During this time, if I am fast, I can read one book a day. Wang Zhichu set himself the goal at that time to read 100 books a year. Such a goal, even for a person like her who "likes to read books since childhood", is quite difficult.
The "start reading" link every day is particularly difficult. "The first 20 books are not difficult, and after 20 books it is difficult. I really don't want to see it. In order to encourage himself to continue to complete the punch card task of 100 books, Wang Yichu began to send a Weibo book review, first setting up a Flag, and then punching in the Weibo and WeChat circle of friends every day.
More and more "fans" are gaining strength from her sharing. There are candidates who are preparing for the examination and research to catch up with all her updates in one period and have a strong interest in the study of party history; there are junior high school girls who watch videos while taking notes, so as to understand "what kind of faith young people should live with."
Apply what you have learned to help rural revitalization
Since the beginning of this year, in addition to "reading", Wang Yichu has also begun to try to use his "reading influence" to help the rural revitalization of Daliangshan, Sichuan. She has participated in the social practice activities of students of Shanghai Jiao Tong University for many times, traveling back and forth between Shanghai and Daliangshan for research, selection, promotion and other activities.
On the winding road to Daliangshan, she and her practice team found the "pain point" of local matsutake sales - freshly picked matsutake mushrooms, which will deteriorate the next day because of the lack of preservation technology. Because of the preservation problem, high-quality matsutake mushrooms have to be "trapped" in Daliangshan, and they cannot sell at a price or even sell.
To this end, the social practice team of Shanghai Jiaotong University has helped local farmers to dock with manufacturers with drying and preservation technology, and want to directly sell Daliangshan matsutake mushrooms from the place of origin to the table. Wang's push article "Good Things Liangshan, a Pack of Matsutake Protects the Smile of Liangshan Children" and the video feature film "De is not alone must have neighbors" have received nearly 100,000 reads and plays on the whole network. In one month, this team of Shanghai Jiaotong masters and students sold about 70,000 yuan of Liangshan matsutake mushrooms. Wang Said he wants to try to "use reading to help rural revitalization" in the future.
Editor: Wang Xinwei
Editor-in-Charge: Jin Xue