Reading Chuang / Shenzhen Business Daily reporter Dong Si
"For a peasant like me, the gaokao is an opportunity to change my destiny, and I wasted it, but this time, never again." Xiao Huo from Wulanchabu City, Inner Mongolia, is a young migrant worker working in Shanghai. At the beginning of 2022, as one of the first students of Danone's "Pulse Pathfinder Program", he finally entered the university campus as he wished.
On January 6, Pulse, Danone's vitamin beverage brand, announced the launch of the "Pulse Pathfinder Program", a youth empowerment plan for migrant workers in the city.
Young migrant workers in cities generally face anxiety about ability deficiencies
According to the "2020 Monitoring and Survey Report on Migrant Workers by the National Bureau of Statistics", nearly 10 million of the current new generation of migrant workers are young people aged 16-18. Among them, only 16.5% of young migrant workers have a college degree or above. As they age, they generally face career development bottlenecks and reemployment problems.
According to the survey, many young migrant workers come to big cities with dreams, and they hope to freely pursue their own interests and seek a higher quality of life that is different from their parents. However, the lack of secondary and higher education and professional experience has become an obstacle to their pathfinding. "There are not a few people facing such confusion. They generally have anxiety about their own ability deficiencies, including skills and academic qualifications. The person in charge of a training base for migrant workers in Shanghai said.
Jacques Ponty, senior vice president of drinking water and beverages in Danone China and North Asia, said, "Migrant youth who have moved to the city guard the 'pulse' of the city, but their career development faces bottlenecks and obstacles. Pulse hopes to provide all-round help, so that more young migrant workers with dreams can choose their own path, continue to work hard and explore, and contribute to the construction of a better and more prosperous China. ”
Empowerment Package: Re-realizing the university dream and drawing a career path together
The Central Economic Work Conference held in December specifically pointed out that "to steadily move towards the goal of common prosperity, it is necessary to strengthen the employment priority orientation in promoting high-quality development and improve the employment driving force of economic growth." ”
The State Council's Medium- and Long-Term Youth Development Plan (2016-2025) clearly states that "youth are the future of the country and the hope of the nation." Promoting the better growth and faster development of young people is a basic and strategic project of the country. "And young migrant workers in the city are an indispensable part of this project."
Launched by Pulse, Danone's vitamin beverage brand Pulse, the Pulsating Pathfinder Program is aimed at this group of young people who are facing challenges but still have dreams, helping them to open up a broader career path. According to the plan, Pulse will initially invest 10 million yuan to join hands with the China Guanghua Science and Technology Foundation of the Central Committee of the Communist Youth League and the "Rainbow Bridge" Talent Training Project of Tianjin University of Technology to support 100 newly enrolled young migrant workers in the city to re-realize their three-year college dreams every year, providing them with tuition, accommodation and living expenses.
While providing academic education, Pulse will also work with multi-disciplinary organizations to create a "Pulse Growth Camp" - tailor-made career development counseling for students, help them complete career development planning, and introduce external internships and career development opportunities to empower them to achieve their self-development goals day by day and step by step. In this process, Danone's management and senior business backbone will also serve as career development mentors for young people as employee volunteers, and will use Danone's industrial chain resources to seek more development opportunities for them.
Empower youth development and contribute to common prosperity
"We welcome Pulse to join the cause of empowering youth development and provide support for rural revitalization and common prosperity." It is also hoped that pulsed actions can drive more enterprises and social forces, give young people more understanding, respect and support, and better empower youth development. Liang Fandong, deputy secretary-general of the China Guanghua Science and Technology Foundation of the Central Committee of the Communist Youth League, said.
As a star brand of Danone, Pulse has been actively promoting a healthier and more active lifestyle for 18 years, and is now committed to becoming a brand with a positive and far-reaching impact on society, helping young people to better develop and realize their ideals. Because we believe that when they get energy and motivation from within themselves, they will be more capable of pursuing their dreams and doing their best.
"We are looking forward to the 'Pulsating Pathfinder Program'. We would like to thank our partners for their support and to work with us to contribute to the realization of the goal of common prosperity. Jacques Ponty said.
Review: Sun Shijian