2021 has finally completed the journey of the last month, and major car companies have begun to announce their final monthly sales. SAIC Roewe, as the leader of China's own brands, also recently announced the report card for December, the monthly sales exceeded 35,000 vehicles, a year-on-year surge of 42.5%, a sharp increase of 17.3% month-on-month, both achieved double-digit high growth, and more than half of its models achieved month-on-month growth, of which Roewe iMAX8 increased by 42.1% month-on-month, Roewe i5, Roewe RX5 series sales exceeded 10,000, not only for SAIC Roewe's 2021 successful conclusion, but also once again highlighted its impact." The hard core strength of China's first automobile brand of science and technology national tide.
The cumulative sales volume of the IPO exceeded 25,000 units, and the Roewe iMAX8 created a new situation in the independent MPV market
As saicurus Roewe's first MPV model, roewe iMAX8 was well received by the market as soon as it was unveiled, and its sales volume achieved double-line red for several consecutive months, and its sales continued to maintain a double growth trend in December, an increase of 2.3% year-on-year and a month-on-month increase of 42.1%. In 2021, roewe iMAX8 sold more than 16,000 units, and since its listing, it has entered 25,000 households, successfully entered the leading circle of its own brand MPV, and become one of the pioneer representatives of China's MPV that breaks the monopoly of joint ventures.
Roewe iMAX8 can achieve such excellent market performance, inseparable from the accurate insight into the needs of users behind it. Under the influence of the three-child policy, the household MPV market began to heat up, and the existing MPV models on the market were mostly commercial and commercial, which could not meet the needs of home users very well. Roewe iMAX8 from the user's needs for a large family to travel together, innovative space design, with a large four-seater, large seven-seat flexible space layout, for users to bring more and more practical driving space enjoyment; at the same time, according to the user's pursuit of the current intelligent travel, equipped with a unique first-class magic decompression sofa, smart magic screen Touch Bar, SKYEYE sky eye system and other humanized intelligent technology configuration, so that this car is easy to use and warm and comfortable, It can be called the mobile home of large family users, carrying the happy life of the whole family.
In addition, SAIC Roewe also started from the user's more symbolic car use scene, at the 2021 Guangzhou Auto Show, Roewe iMAX8 four-seat genesis version, Roewe iMAX8 kangaroo version, Roewe iMAX8 pure electric version debuted, respectively to meet the user's business travel, maternal and infant travel and green travel and other different consumer needs, to further meet the increasingly diversified and personalized user needs.
While shining in the market, the Roewe iMAX8 also sets a new safety benchmark for MPV models. In the crash test of China Insurance Auto Safety Index Management Center (C-IASI), the Roewe iMAX8 became the only model in the MPV category to receive "7G" (excellent) evaluation, and in the recently released list of china insurance research safety collision results, it ranked among the best, far ahead of all MPV models, including joint venture brands, becoming another phenomenon-level strong product in the MPV market, gaining a foothold in the high-end luxury MPV market, breaking the monopoly of joint ventures, and then opening a new situation.
24-hour sales exceeded 5,000 vehicles The new Roewe RX5 MAX set off a storm of science and technology
As a key model of SAIC Roewe's layout of the SUV market, the Roewe RX5 series has always been a strong player in the market segment, and has won the love of countless young users with its leading intelligent technology and cool national tide design. The new Roewe RX5 MAX and the new Roewe RX5 eMAX, which have just been launched, inherit the advantage genes of the Roewe RX5 series, aim at the new needs of young users in the era of intelligence, perfectly integrate the classic culture of the national tide with automotive technology, and integrate the five product highlights of ultra-high appearance, super performance, super brain wisdom, super high safety and super space, bringing users a new travel experience that is more fashionable, cooler and more intelligent. The new Roewe RX5 MAX was launched only 24 hours ago, that is, the order exceeded 5,000 units, and set off a storm of technology in the new era of young people.
As a new masterpiece of SAIC Roewe, the new Roewe RX5 MAX is equipped with the industry-leading Roselle intelligent cockpit system as a new identity of intelligent fuel vehicle, taking the lead in bringing users into the era of 3.0 emotional intelligence and opening the first year of emotional intelligence. Different from the ordinary intelligent cockpit, Roselle intelligent cockpit is like a smart partner, more understanding of users, more able to think, but also can evolve, with the industry's most advanced "cultivation AI semantics", is the world's first 7-day self-evolution system, with its world's largest semantic library, as well as the world's leading deep language model system, truly understand, learn fast, will be more, can be called "the strongest car voice in history". This also stems from its qualcomm Snapdragon 8155 flagship chip, which uses a 7nm process, plus an 8-core CPU and 3.6 million times / s of computing power, bringing a "one step ahead" intelligent cockpit interaction experience. In the future, the new Roewe RX5 MAX will also win the love and pursuit of more and more young consumers, and become a new force for SAIC Roewe's sales to rise.
In addition, it is worth mentioning that SAIC Roewe not only blossoms in major market segments such as SUVs, MPVs, cars, and mini cars, covering the two major areas of fuel vehicles and new energy, but also performs well in the new energy market, with a cumulative sales volume of nearly 100,000 new energy models throughout the year, contributing indelible strength to the rapid growth of China's new energy vehicles.
From the perspective of the whole year, SAIC Roewe's cumulative sales exceeded 375,000 vehicles, an increase of 8% year-on-year, and it became a bright scenery in the car circle in 2021, and also became another strong force in the rise of Chinese auto brands. In 2022, SAIC Roewe will continue to work hard, and with the help of new image, new team, new brand, new marketing "four new in one", together with users to create a new era of "science and technology national tide of the first car brand".