The New Year keywords presented by Oracle were spread on social platforms, the text long river exhibition starting from Oracle made a stunning appearance, 60 micro-novels created for Oracle were assembled and launched, and the online article section updated with Oracle received hot reviews... At the beginning of the new year, the "Oracle Promotion Public Welfare Project" "circled fans" with novel forms and rich content, and the traditional culture was rejuvenated.
Today, the National Library of China and the Reading Group released the "Oracle Promotion Public Welfare Project" to jointly promote the dissemination and popularization of traditional Chinese culture represented by Oracle, use online literature as a new era of literature and art to activate ancient Chinese characters, make China's excellent traditional culture an important source of literary and artistic innovation, combine new technologies and new means, stimulate creative inspiration, and make good stories endless.
As the earliest mature script discovered in China so far, the oracle bone script is the source of Chinese characters and the root of China's excellent traditional culture. At the beginning of the year, "Awakening the Ancient Characters of Oracle", two major clients of Reading Group, Reading and QQ Reading, were launched, and 60 micro-stories were excerpted from the excellent works of the theme essay activity of "Everything is Tangible, Oracle Bones Can Speak", and each micro-story was about 500 words. The essay attracted more than 2,200 participants, about 70% of which are post-90s and post-00s generation Z creators, and the creation of the younger generation gives Oracle a new interesting story. Among the 2571 essay works, there are both science fiction themes about the frontier future and mythological stories from ancient China, both the historical feelings of the home country and the world, and the realistic writing that reflects the present.
For example, the writer "Walker Yousan" was born in 1992, and his "Dansheng" takes the oracle bone "Dan" as the core, and uses the myth and legend of "Houyi Shooting Sun" to tell the story of the first rise of the sun; the post-95 "Seeing the Sword of Different Thoughts" work "Home Mirror" starts from the oracle bone "Ruo" to depict the ancestral and grandchildren of modern society; the great god writer "Shui Qingzhu" "Chinese New Year's Eve Night of the Outpost" draws inspiration from the oracle bone "Ji" and depicts the selfless love of border guards defending the territory. They said that starting from the beauty of oracle bones, the beauty of the story of online literature has been created, and the traditional culture represented by ancient characters is becoming the source of inspiration for good stories.
In the story that blends modern imagination and historical background, each ancient text is endowed with spirituality and temperature. "Telling the Chinese stories of each era well is the spiritual coordinate of online literature in cultural inheritance." Yang Chen, vice president and editor-in-chief of Yuwen Group, expressed the hope that with cultural innovation in the digital age, more excellent traditional culture can enter the context of contemporary young people with new faces.
The two major platforms of starting point reading and QQ reading launched the "Oracle Promotion Public Welfare Project" small Easter egg activity at the same time. Squid who loves diving, talking elbows, eagles eat chickens, blood red, Xixing, squeak, pure drop dragon, Black Mountain old ghost, I whitedest, far pupil and other 10 reading platinum god writers collectively updated the Easter egg badge with oracle bone in the serial works, attracting many readers to read the punch card. Many readers said that the easter egg chapter form has narrowed the distance between oracle bones and ordinary people, and the beauty of traditional culture is shocking.
"Traditional culture is the root of the imagination of online literature, and online writing also gives back to tradition with fresh vitality." Xu Miaomiao, a professor at the Aesthetic Education Research Center of Capital Normal University, believes that the commonality between oracle bones and online texts lies in the close relationship between words and media, "As the most advanced writing medium in the Shang Dynasty, tortoise shells and animal bones faithfully inherit history; and as the most powerful media today, the Internet effectively serves the public." The two are the epitome of each other's times, the condensation of imagination in the most advanced medium. ”
In contemporary online literature works, there have been many masterpieces that explore the innovative expression of traditional culture, and many important categories such as history, martial arts, xianxia, and fantasy have emerged, integrating traditional cultural elements such as embroidery, traditional Chinese medicine, tea ceremony, ceramic techniques, and antique restoration into the story. The "Oracle Promotion Public Welfare Project" will once again expand the creative space of online literature, so that tradition and popularity can be integrated and symbiotic, and more excellent works with vitality and appeal will be stimulated.
At the "Cross-Millennium Intersection of Oracle and Internet Literature" dialogue salon, Zhao Aixue, head of the Jinshi Group and deputy research librarian of the National Library of Ancient Books, believed that the collision between ancient texts and online literature more than 3,000 years later had sparked, which was gratifying. "I hope that the ancient writing that contains the wisdom of the ancestors to create words can go to the masses in a vivid and interesting way." The Internet has provided various possibilities for the spread of oracle bone culture, and online literature is one of them. ”
As a representative of online literary writers, "Xiao and 2" said that the combination of oracle bones and online novels is a collision and exchange between ancient characters and modern literature, "The Chinese civilization described by oracle bones has been inherited to this day, and promoting the excellent traditional culture represented by oracle bones is an important topic for scholars, creators and readers to pay attention to at present." He created a short story "The Beginning of Home" for the project, inspired by the oracle bone "home", combined with the content of the "four-square wind" oracle bone, so that the wind and wind gods in the four directions of the east, west, south and north were reproduced in the online text, and the certificate of "ancient text awakener" was awarded.
The "Oracle + Net Text Cross-Millennium Exhibition", which is being exhibited in the Guotu Jinwan Cultural and Creative Space, brings together and blends the characters of different eras to form a unique art installation of "Reading the Long River of Characters", in which the veins of oracle bones, gold scripts, small seals, lishu, calligraphy, simplified characters, and the flow of characters are clearly visible. When viewing the exhibition, you can feel the beauty of oracle bones at close range, and you can also scan the code to read the micro-stories created by online writers for it. From the ancient civilization carried by the oracle bone to the contemporary trend of thought narrated by online literature, ancient and modern cultures have crossed the long river of time to conduct dialogues, showing the magnificent atmosphere of Chinese civilization with a long history and endless life.
Zhang Jun, deputy director of the National Library of China, expects to expand the dissemination of ancient script culture through activities, promote the creative transformation and innovative development of China's excellent traditional culture, and show the influence, cohesion and appeal of Chinese culture. In the future, the National Library of China will form a synergy with the Reading Group in the promotion of original literature, the preservation and protection of resources, the application of new technologies, the innovation of reading services, and the development of cultural creativity, and continue to explore and promote the creative transformation and innovative development of traditional culture.
Author: Xu Yang
Image source: Organizer
Editor: Xu Luming
Editor-in-Charge: Wang Yan
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