In 2021, although we have become more relaxed in the face of one dot-like epidemic after another, it is very difficult for the automobile market, the gold, nine and silver are gone, and the chip shortage has become a normalized problem. However, relatively speaking, the independent brand is fine, but the sales volume of the joint venture brand has declined significantly, such as Dongfeng Honda.
Recently, according to our latest understanding, Dongfeng Honda announced the sales report card for 2021, and the statistics show that the cumulative sales volume for the whole year of 2021 is 793272 vehicles, which is equivalent to only 93% of the total sales according to the previously established sales target of 850,000 vehicles.
Sales are not enough, steady words to make up. It doesn't matter if the sales decline does not complete the target, Dongfeng Honda said: steady word, firm end, and centripetal breakthrough thorns, cohesion to stabilize the road ahead. Facts have proved that many models have also won the sales championship in their respective segments, and even the retention rate is the same level of priority.
Specifically, let's talk about the Dongfeng Honda CR-V, which has just sold 222325 new cars in 2021, accounting for 28% of Dongfeng Honda's annual sales in 2021, close to 30%, which is also quite scary. It is also the top selling price of the joint venture SUV in 2021, and the first retention rate of the compact SUV.
Frankly speaking, Dongfeng Honda CR-V is the pioneer of China's urban SUVs, although there is no very stunning design, but the reactive shape will make you more worry-free, typical "economic and practical man" image.
In addition, it has to be said that the "God Car" Civic, last year's cumulative sales reached 166127 vehicles, especially after the replacement of the Civic, the product competitiveness will only be stronger.
It is said that the only one who can beat the Civic is the type, but the type has just been listed, and although there are manual blocks to lower the entry, the market still needs time to consider.
There is also the Honda XR-V, which also achieved 191417 excellent results in 2021, and must be at the top of the small joint venture SUV market. The new Alexand, with cumulative sales of 52,214 vehicles for the whole year, has just completed the update, and if compared with the Odyssey, the gap is not large.
Written in the end: a CR-V, a Civic, has supported the basic skeleton of Dongfeng Honda, coupled with the rise of Yingshipai, Honda's first pure electric e: NS1 is fully ready, almost listed, and there is nothing to be afraid of.