People are afraid of famous pigs, afraid of strong, extreme Kr this time double-whin stalls are in trouble.
When buying things, especially large cars, it is the so-called early purchase and early enjoyment, late purchase and more discounts, which is an eternal truth.
In recent years, the rapid development of the new energy vehicle market, the total annual sales of "Wei Xiaoli" three exceeded 100,000 vehicles, as Geely's heavy new energy brand, Extreme Krypton has been placed great hopes, and it is necessary to do a lot of work.
New energy vehicles and traditional car drive form is different, sales policies are also different, in order to attract more users to accept, the creation of blind booking, Dading and other forms of car sales, many times the real car has not been driven, or even seen, you can attract consumers to place orders.
So how do you make consumers willing to pay for it? In addition to configuration, the most direct and attractive method is the price discount.
Price concessions are common cash offers, such as 5,000 large to 15,000 car purchases; there are configuration discounts, such as extreme Kr 001 has a number of million-dollar luxury car configurations; there are also rights and interests, such as the first owner of the life free charge, air suspension lifetime warranty and so on.
With the tightening of the new energy vehicle policy, the subsidy decline is no longer a matter of these two days, and the price fluctuation is normal.
It is only when Extreme Kr announces the rights and interests of the 2022 New Year, this operation that makes the orderer, the car picker, and the orderer dissatisfied with the three parties is really rare in the automotive marketing industry.
Just two days ago, a 2021 approved owner of Extreme Krypton issued a joint statement on the Internet, mainly in response to the release of Extreme Kr's 2022 New Year rights and interests.
It is reported that the prospective owners set in 2021 have found that in the case of equal selection, the price set in 2022 is cheaper than the price in 2021, which also includes that some car owners can choose to install the car price of more than 300,000 yuan and therefore cannot enjoy state subsidies.
We looked at the 2022 New Year rights and interests of the lower extreme krypton, and found that in the official release of "New Year Offers" of Extreme Kr, for users who buy the "YOU" version, the overcharge rights are reduced from the previous 1000 degrees per month to 400 degrees, although less than 600 degrees of electricity, but according to the average 20 degrees of electricity consumption, 400 degrees is also enough to open 2000 kilometers, the average person is still not used up for a month, and there is more than one home charge monthly subsidy 2600 points option, subsidized home charge 600 degrees of electricity is obviously not used up, The extra points are used to offset the occasional cost of charging outside, or save up for the mall to use it, and there is a red car paint + blackening kit for a limited time free upgrade.
Of course, in general, due to the you version of the basic price increased by 8,000 yuan, air suspension options also increased to 28,000 yuan, in fact, for most car owners, early buy and enjoy discount is still established, in addition to those who add money to choose the exception of red paint - originally these users are in pursuit of personality plus money to choose a red, the result is suddenly red car paint free, it can be expected that the new order must be all red, before the YOU version of the money to choose the color can be described as a lonely choice.
The problem is that for users who buy the WE version, you can choose to install seat massage and co-pilot ventilation rights and interests package for a limited time, and the original benefit deduction of 7500 is disguised as 5000 (deduction) + 7000 (optional package) = 12000 discount, and the loan interest rate is reduced to 2.99%. Oh well, the old owner of the car inside and outside 4500 oceans have adrift.
Imagine closing your eyes and opening your eyes less than 4500, which is put on anyone who has high blood pressure, not to mention, Extreme Krypton is a user co-creation company, if you treat yourself like this, you can't help but say that you have a real money and silver partner.
And according to the analysis of historical preferential policies, counting the interest discount, the New Year's Day discount is basically the same as the order discount from June 15 to July 31, 2021, many car owners have the problem, half a year in advance of the 5,000 set to open the blind box Of the preferential strength and after half a year to buy a car is basically the same, then why did you buy it half a year earlier?
Things come here in fact, I think I can barely accept, at least order the car first, after all, buying a car is sometimes like buying stocks, not necessarily buying at the lowest selling at the highest, the gains and losses of rights and interests are all in your personal choice, in fact, you can't complain too much about the brand side. It's just different from the past to buy early and enjoy early, for consumers who place orders from August 2021 to the end of the year, this can be described as early buying and not enjoying, late buying is enjoying discounts?
The sad point for car owners is that many car owners broke the news on the Internet, at the end of 2021, there are extreme krypton sales have created a phenomenon of equity decline, many car owners have received a call from extreme krypton sales, and the change of relevant rights and interests is listed in the circle of friends of sales, claiming that the most direct is the cash discount of 7500 yuan, the electric blue body of 6000 yuan, the 21-inch large wheel of 11000 yuan, and the air suspension lifetime warranty (including natural aging) The disappearance of these rights and interests is particularly prominent.
According to the change of the picture, in 2022, the booking will lose at least 50,000 yuan. For the holders of the currency who are interested in buying the extreme krypton 001, it must be a rush!
As soon as the 2022 benefits are released, users who have just booked cars are dumbfounded.
So is this the sale deceiving the consumer, or is the sales itself deceived by the above?
For the brand of Extreme Kr, the first shot at the beginning is particularly important, and at this important juncture that requires word of mouth, Extreme Kr cannot lift a stone and drop it on its own feet. To say that the lack of money, from the strength of investment and the production line, the employment of technical personnel, it can be seen that Extreme Kr as Geely's start-up brand is certainly not short of money, and that little money is simply not enough to do anything, so the probability is still in the equity customization did not consider the comprehensive, so that some WE version of the owner just stepped into a dilemma of embarrassment, I believe that Extreme Kr in the formulation of rights and interests is indeed not well considered, it depends on how the official follow-up.
In fact, this is not the first time that Extreme Krypton has been caught in a storm related to the owner of the car.
Just three days after the first delivery, Extreme Kr 001 was sent to the car circle for false publicity involving sunroof glass. At that time, many car owners chose to install the EC canopy configuration worth 10,000 yuan and found that the real car canopy was blue, which was different from the black sky curtain in the official legend and demonstration animation, so more than 50 car owners issued a joint statement on it.
Later, the official response of Extreme Kr was also very timely, and also launched a factory visit &EC canopy experience activity on the APP, so that more users could personally experience the actual effect and working principle of EC canopy, and also gave corresponding solutions for users who still did not want it.
In addition, Extreme Kr itself knows that this car still has a lot of room for improvement, although in the early days because of the problem of car machinery and production capacity, but Geely Automobile President and CEO, Extreme Kr CEO An Conghui personally set up a co-creation group, participated in the communication and co-creation with users, and continued to hold "co-creation communication meetings" in major cities, it is said that the real car has achieved 342 optimizations compared to the concept car. The use of direct channels to be closer to users is actually to get rid of the isolation of multiple information in the past, establish a bridge of communication with users, and meet the needs of users as much as possible, which is also the most dependent weapon for independent brands to achieve transcendence on high-end electric vehicles.
For a car of more than 200,000 people, the chassis, sound insulation and other mechanical aspects have given us a lot of surprises, and we can feel the enthusiasm and expectation of the kryptonian engineers to build a good car. However, whether it is the owner of this car or our test drive, there have been different degrees of car failure, electric door ignoring obstacles, charging port occasionally can not open / close normally and other small problems appear, how to tighten contact with users, get rid of the long reaction arc of traditional car factories, is still a major problem that Extreme Krypton needs to work hard to overcome.
"Wei Xiaoli" from not optimistic, to steady and steady, let us see the hope of China's new power brand, for a new, willing to continue to optimize the independent brand, we are willing to take out real money and silver to support, to understand, to progress together, but the premise is that the brand is willing to discuss with the user at the fastest speed and determination, the user's patience and support for the national industry is not unlimited, extreme Krypton this time the pit that the new forces in front of the flow of the pit has stepped on again, Originally did not have to become the only way for the success of the new power brand latecomers, Extreme Krypton still stepped up its efforts and quickly came forward to give users a satisfactory answer.