Dongfeng Motor Co., Ltd. (DFL) today announced that Dongfeng Infiniti (DFI) will be included in dongfeng Nissan's (DFN) management system as an independent business headquarters, and together with nissan and Venucia brands, Infiniti will become DFN's third brand.
Infiniti will leverage the full DFN value chain in R&D, manufacturing and management, from planning to execution, to explore new mobility business models, contribute to Infiniti's electrification, autonomous driving, mobile Connectivity and shared mobility services, and further explore opportunities in the luxury car market.
This is consistent with DFL's spirit of promoting strategic business development, achieving high-quality operations, and further promoting Infiniti's career development in China. After the integration and synergy, DFN, which owns nissan, Venucia and Infiniti brands, will focus on the high-quality development of the passenger car business, optimize the organizational and cost structure, improve decision-making and operational efficiency, strengthen corporate governance, and provide Chinese consumers with diversified products and technologies. In 2022, Infiniti's new round of product introduction, led by the new QX60 and others, will further meet the needs of Chinese consumers for luxury brands.
Through a series of reform measures such as business integration and optimization, DFL will continue to provide high-quality products and services to Nissan, Venucia and Infiniti consumers. The transformation of DFI began on January 1, 2022.
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