Less than two days after the official endorsement, Infiniti terminated its cooperation with Wang Lihong

Abstract: "The shortest spokesperson in history" was born

Two hours after Wang Lihong's ex-wife Li Lianglei posted a complaint, at 1:22 a.m. on December 18, Infiniti China issued a statement terminating its partnership with Mr. Wang Lihong with immediate effect.

This is less than 36 hours after the Infiniti official announcement that Wang Lihong became the spokesperson, and Wang Lihong has been called "the shortest spokesperson in history".

On the evening of December 16, the new generation of Infiniti QX60 opened pre-sale and announced Wang Lihong as the brand spokesperson.

Infiniti officially announced Wang Lihong as the brand spokesperson: As the representative of Infiniti's thousands of users, Wang Lihong, the king of Asian pop music, also has the same value pursuit as Infiniti. Drawing on the essence of Chinese and Western music cultures, he leads the music era with a very inclusive musical style and excellent singing and composing ability, while being enthusiastic about public welfare, making his talented image deeply rooted in the hearts of the people. This is highly consistent with Infiniti's brand values, and the cooperation between the two can be described as a matter of course. As a recognized creative talent in the music industry, Wang Lihong is based on modern Chinese music and has created many classic works full of oriental aesthetic charm from traditional oriental culture, which is similar to the unique temperament of "modern oriental luxury" displayed by the new generation of Infiniti QX60.

As of press time, Infiniti China has deleted Wang Lihong's endorsement-related Weibo.