I believe that in everyone's impression, Toyota's models are not worried about selling, on the one hand, people's marketing will hang people's appetite, like to engage in hunger marketing, and we consumers will eat this set; on the other hand, Toyota's product performance is indeed good, word of mouth and quality in the market performance can also be remarkable. At this time, Toyota's models are selling well.
However, in fact, Toyota also has a time of worry about selling, and there are also some slow-selling cars. For example, today we want to talk about FAW Toyota's Yize, the main competitor in the market after this model is a small SUV listed is Binzhi, XR-V and other joint venture small SUVs. At present, it is obvious that yize's sales performance is a failure, according to the sales data released by the relevant platform, in November last year, the sales volume was only 1721 vehicles, and in fact, the range of this car has been more than 20,000, according to Toyota's style, more than 20,000 price reductions are indeed very rare, after all, many Toyota models do not have a penny discount, and even increase the price, everyone says is it?
First of all, the advantages of this car, its entire series is equipped with a 2.0L naturally aspirated engine, which matches the CVT gearbox. This set of powertrains as a whole is very suitable for home use, and the reputation in the market is good, everyone knows that several models of Toyota are such power matching, and even the 200,000-level Camry, Asian Dragon, rongfang have such a power load. At this time, as a small SUV, it is still good to carry such a powertrain at a price of less than 150,000.
Disadvantages, this model is naturally also very prominent. Especially in the much-maligned space, Yi Ze, as a small SUV, not only did not think of ways to make the interior of the car wider through design, but sacrificed a lot of internal space. Especially in the rear, the narrow windows make the rear look more depressing and the practicality is greatly reduced. There is also the configuration can not meet the needs of current consumers, especially young consumers, such as reversing radar, reversing image, intelligent network related configuration is not, and even the entry-level model is still a fabric seat. This is all 2022, but in sincerity, it is almost meaningless.
Of course, Yize's slow sales are also inseparable from the current market environment. In fact, we can see that the share of both joint venture small SUVs and domestic small SUVs in the market is shrinking. At this time, it is not easy for Yize to sell well when the product strength is not outstanding. So, will you spend hundreds of thousands of dollars to buy a model like Yize? Let's talk about it