As we all know, due to the soaring price of global raw materials, coupled with various problems such as chip shortages, the automobile market has entered a stage of a major reshuffle, many models that usually perform well have serious sales declines, and many of the products launched by strong car companies have begun to show their strong product strength, and recently there is a very typical case, it is ZS from the MG brand!
According to the latest authoritative data of the Association of Passenger Vehicles, mg ZS sales in November were 24581 units, an increase of 69.93% year-on-year, an increase of 65.93% month-on-month, the car not only became the top 10 models in the SUV sales ranking in the month, but also ranked third in November sales! In fact, those who know MG are clear, this is a well-known brand originating from the United Kingdom and has a history of nearly 100 years, its brand strength and technical heritage are very deep, so what are the product highlights of this ZS that rushed to the top three monthly sales of SUV?
For the majority of ordinary consumers, everyone's attitude when buying things is to strive for excellence, especially this kind of bulk items with tens of thousands of dollars, and it is very cost-effective and high-quality. Let's take the MG brand, which not only has the cost-effective gene given to it by SAIC, but also has the high quality of nearly a hundred years of inheritance in its pedigree, which can be described as a combination of the advantages of domestic cars and joint venture cars, which is one of the important reasons why the MG brand and MG ZS are so loved by consumers.
Next to look at today's protagonist - MG ZS, the car is positioned in a small SUV, priced at 78,800-112,800, the current preferential margin is about 10,000, which means that even if you choose the top model, the landing price is only more than 100,000. In contrast, the joint venture small SUV of the same level, their starting price is basically about 130,000, and although the price of the domestic small SUV of the same level is similar to ZS, the quality is obviously incomparable, which makes MG ZS with a very tempting price to make many consumers move.
In addition to the attractive price, another big reason why many people choose to buy MG brand models is its super high value design. Let's take mg ZS, I believe that when you first see the appearance of this small SUV, not only will you not visually feel the small body, but even will be attracted by the international family design language, after all, MG passenger car is the first brand in export sales. After shifting its attention to the car, the light luxury created by the dual-color interior design and the advanced stitching process makes people feel that this is an SUV that can land for 100,000, which is undoubtedly very in line with the current young people's pursuit of refinement.
In addition to creating a high-end exquisite design that does not match the price, the configuration performance of the MG ZS is also not disappointing.
Just as the so-called standard is sincere, MG ZS is standard equipped with 17-inch tires, tire pressure display, reversing image, uphill assist, roof luggage rack, leather multi-function steering wheel, 10.1-inch central control LCD screen, LCD dashboard, CarPlay, intelligent voice recognition control system, USB interface (front three rear two), LED headlights, in-car PM2.5 filter device, etc., covering practical, comfortable, intelligent, safe, healthy and other aspects of the configuration performance can be described as very rich, Compared with its guide price of only 78,800, it is completely too good value for money!
It is worth mentioning that if you choose to buy a high-end model of MG ZS, you can also have a series of high-end and intelligent configurations including parallel assist, lane departure warning, lane keeping assist, road traffic sign recognition, active braking, 360-degree panoramic image, full-speed adaptive cruise, etc., as well as a series of high-end and intelligent configurations such as remote start, front seat heating, vehicle networking (supporting OTA upgrades), adaptive near and far light, automatic headlights, etc. I would like to ask, in the same level of the same price model, can you still find an SUV that is more cost-effective than the MG ZS in terms of configuration performance?
Finally, in terms of vehicle performance, MG ZS provides two different power versions, of which the 1.5L self-priming engine can output a maximum horsepower of 120Ps and a peak torque of 150N·m, and its power performance is better than that of the EA211 engine equipped with the same class of models, which is very suitable for daily car needs such as transportation and grocery shopping; if you have higher requirements for vehicle performance, you can choose the 1.3T version, which can output maximum horsepower 163Ps and peak torque 230N·m. Matched with this is the excellent reputation of the 6AT gearbox, the power performance to achieve the same level of 1.5T engine, coupled with the car's inheritance of sports car and sports genes, its handling is far better than the same level of models!
Big Hero Car Talk: There is no doubt that the reason why MG ZS can rush to the third place in the SUV ranking with more than 24,000 units of monthly sales results is entirely due to its own comprehensive product strength, after all, as a top-of-the-line model landing only 100,000 early products, it is really difficult for everyone to buy a second all-round SUV with high value, high configuration, high quality and strong performance like it!