In recent years, China's auto market has gradually shifted from the "extensive" development stage in the early years to the stage of high-quality development, which puts forward higher requirements for every enterprise in it. At the same time, the "internal whirlwind" of the industry prevails, which has comprehensively intensified the competitive situation, but no matter how the market environment changes, "product is king" is an eternal and unchanging law. In 2021, Dongfeng Fengshen continued to promote product layout and product upgrades, won a positive response from the market, and the annual sales volume reached 121,570 vehicles, an increase of 73% year-on-year, achieving the phased goal of annual sales of 120,000 vehicles.
The Yixuan family blossomed
Nowadays, the product camp of Dongfeng Fengshen continues to expand, and as the main product of Dongfeng Fengshen, the Yixuan family ushered in the era when a hundred flowers bloomed. As "the first sports coupe for young people", Yixuan has won a large number of young consumers with super cost performance; Yixuan GS focuses on "exquisite SUVs that understand women", which is favored by female consumers; and Yixuan MAX has become the best choice for young hot dads with the unique charm of "track-level wide-body family car".
【YiXuan MAX】
In 2021, the strength of the Yixuan family continued to erupt. In January, the Yixuan GS Black Samurai Edition, tailored for individual youth, was launched on the Internet, kicking off the prelude to the Yixuan family's "dumplings". Subsequently, YiXuan's 2021 Tide Cool Edition followed, and the Tide Cool label became more and more obvious, bringing new choices to fashion youth. In September, Yixuan MAX was launched on the market, helping the Yixuan family of Fengshen officially enter the "10,000 Car Club" of monthly sales, becoming a veritable "China's T-power family car sales first".
【Data from the Monthly Sales Report of the Association of Passenger Vehicles in September】
At the end of the year, the Yixuan family further exerted its strength, Yixuan MAX Super Cool Tide Dad Edition, Yixuan Hunting Knight Edition, Yixuan GS Chasing Samurai Edition, and China's mass-produced mecha chariot Dark Night Yixuan MAX successively appeared, triggering a round of consumption boom. Dongfeng Fengshen's 2021 model launch, accurate positioning, personalized label is obvious, whether it is a trendy hot dad and hot mom, fashion youth, fashion girls, can find the "ideal answer" here.
【November 14 Dongfeng Fengshen Yixuan family new listing】
The new energy strategy is synchronized
Nowadays, the "new four modernizations" have become the trend of the times, and the tide of automotive energy reform is rolling in. While consolidating the competitiveness of the fuel market, Dongfeng Fengshen also adheres to the "two-pronged approach" and steadily promotes the new energy industry. Dongfeng Fengshen's new energy models E60, E70 and Yixuan EV continue to shine in the new energy market.
Dongfeng Fengshen E70 is a product designed for the special needs of the B-end operation market such as taxis and online car-hailing, and with its excellent cost performance and quality, it has become the first choice for many travel platforms, and the T3 travel platform alone occupies more than 30% of its share. In 2021, the Dongfeng Fengshen E70 penetrated more than 40 cities across the country, and the cumulative sales volume exceeded 30,000 units throughout the year, handing over a perfect answer sheet for dongfeng Fengshen's new energy cause.
【New E70】
Steady and steady towards a new starting point
2021 has become an old chapter, and the footsteps of the Dongfeng Fengshen have never stopped. The new SUV "Haoji" (codenamed G59), which debuted in December 2021, is scheduled to be officially launched in the second half of 2022, and the new car is positioned as a mid-size SUV, which is the first SUV model built based on Dongfeng Group's DSMA advanced modular architecture platform, which is worth looking forward to.
【Hao Aurora Shadow Map】
2021 is an important time node for the comprehensive transformation and upgrading of Dongfeng Fengshen's products, technology and services, and Dongfeng Fengshen's practice of "product is king" is just around the corner, continuing to strengthen product offensives, and achieving the grand goal of brand revitalization!
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